The author of this article is huge fan of the Online Journalism Review and after reading one of the latest blog posts"Five more lessons for getting it right, this time around" ( http://bit.ly/vg45DU ;), she thought to start a healthy debate and perspective on Niles’ assertion, “Don’t make the syndication mistake.”
While she agrees that licensed content should not replace original content creation, the syndication market has rapidly evolved over the past 5 years, creating a new architecture for news and media and providing huge opportunities for publishers and content buyers.
In this full interesting article, I excerped this part and it is the title of my curated article:
"Niles (the author of post on OJR) focuses on traditional publishers in the article, but licensing syndicated content is also a great opportunity for brands. For example, imagine you’re the content marketing strategist for a major fashion retailer. Your entire job is dedicated to building, articulating and spreading your brand’s view on fashion trends through your blog and content marketing efforts.
Creating high quality, original content takes a lot of work and time, as it rightfully should. However, imagine that you have the opportunity to license and streamline a huge range of voices and perspectives into your content marketing strategy – from bloggers such as The Sartorialist to the Fashion Toast, magazine publications like Inventory and Elle, major fashion sites like Style.com or The Cut.
Whether you’re a content marketing strategist, an online editor or traditional publisher, the key is meticulous curation. If done right, highly curated, syndicated content can be hugely valuable, cost efficient and sustainable long term.
Curating a variety of relevant, niche perspectives not only supports the evolving definition of today’s “journalist,” but also helps to build your own unique voice, better engage your audience and increase the likelihood of people staying engaged and on your site...."
curated by Giuseppe Mauriello
[read full and original article here http://j.mp/uAE45a]
Via Giuseppe Mauriello, ZairjaFormación