All Things Conten...
Follow
Find
1 views | +0 today
 
Scooped by Elizabeth Smith
onto All Things Content Marketing
Scoop.it!

5 Steps to Effective Content Marketing

In our most recent MarketingExperiments Web clinic replay, Dr. Flint McGlaughlin, Managing Director, MECLABS, presents two case studies of a physicians-only ...
Elizabeth Smith's insight:

Very thorough webinar with MarketingExperiments and PR Newswire. Helpful tips and steps. 

more...
No comment yet.
All Things Content Marketing
Content Marketing Serves as a Key Element in Building Your Brand Online to Raise Awareness, Generate Leads and Drive Sales.
Your new post is loading...
Your new post is loading...
Scooped by Elizabeth Smith
Scoop.it!

5 Steps to Effective Content Marketing

In our most recent MarketingExperiments Web clinic replay, Dr. Flint McGlaughlin, Managing Director, MECLABS, presents two case studies of a physicians-only ...
Elizabeth Smith's insight:

Very thorough webinar with MarketingExperiments and PR Newswire. Helpful tips and steps. 

more...
No comment yet.
Rescooped by Elizabeth Smith from Social Media Content Curation
Scoop.it!

12 Attributes of a Successful Content Curation Strategy

12 Attributes of a Successful Content Curation Strategy | All Things Content Marketing | Scoop.it

 

Excerpted from article by Heidi Cohen:

"Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.


Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.

 

Content curation is a core content marketing element for the following three reasons:

- Offering your audience a combination of original and third party content provides a branded -context for your work.
- Curating other people’s content positions you and/or your organization as a tastemaker in your field.
- Creating sufficient content is a marketing and business challenge.

 

Here are twelve attributes your content curation strategy should have to insure success.

1) Has defined, measurable goals...
2) Targets a specific audience...
3) Contains red meat content, not filler...
4) Follows “the less is more” theory...
5) Incorporates original content... 
6) Adds real value...
7) Has a human touch...
8) Provides branded context for your information... 
9) Involves a community...
10) Offers information in small chunks... 
11) Sticks to a schedule...
12) Credits its creator...

 

Content curation puts your original content in a branded context for your target audience..."

 

Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/

 

Selected originally by Jan Gordon on "Curation, Social Business and Beyond" here: http://bit.ly/lBeRSF

 

 


Via janlgordon, Giuseppe Mauriello
more...
Joe Winpisinger's comment, January 26, 2013 8:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 19, 2013 9:32 PM

Very good summary of what's needed in content curation. 

Scooped by Elizabeth Smith
Scoop.it!

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | SOCIAL MEDIA, what we think about!

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | SOCIAL MEDIA, what we think about! | All Things Content Marketing | Scoop.it
The classic sales funnel has long been used to describe website development strategy. However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
Elizabeth Smith's insight:

High-quality content is key to content marketing. It trumps high-volume, low-quality, poorly written content any day.

more...
No comment yet.