"Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.
Content curation is a core content marketing element for the following three reasons:
- Offering your audience a combination of original and third party content provides a branded -context for your work. - Curating other people’s content positions you and/or your organization as a tastemaker in your field. - Creating sufficient content is a marketing and business challenge.
Here are twelve attributes your content curation strategy should have to insure success.
1) Has defined, measurable goals... 2) Targets a specific audience... 3) Contains red meat content, not filler... 4) Follows “the less is more” theory... 5) Incorporates original content... 6) Adds real value... 7) Has a human touch... 8) Provides branded context for your information... 9) Involves a community... 10) Offers information in small chunks... 11) Sticks to a schedule... 12) Credits its creator...
Content curation puts your original content in a branded context for your target audience..."
The classic sales funnel has long been used to describe website development strategy. However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.
Elizabeth Smith's insight:
High-quality content is key to content marketing. It trumps high-volume, low-quality, poorly written content any day.