This tuition is about using Snapchat and Periscope for journalism
It supplements material in the new 2nd edition of Multimedia Journalism Chapter 6, on live blogging.
I’ve called it the journalism of now simply because both these platforms are designed to carry live news and information. It typically disappears within 24 hours, although there are ways to keep it live for longer.
Web design has a big influence on internet presence, affecting things like how traffic interacts with a website (bounce- and conversion-rates) to how effective the site is in the context of SEO and branding. While content is obviously crucial to any site, the aesthetic presentation of that content is equally important. To get a feel for good web design and visually arresting content, here are 20 of the most beautiful websites in 2015.
How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.
That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....
At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists.
Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners)
One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders. What if you just wrote a new blog and you have no idea what influencers would be interested in your content?
We’re here to help! We built a new tool to do this. Before it took up to an hour to find 10-20 relevant influencers, now you can do it in less than a minute…
Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts can be an extension of who were are. We live in a time where we can reach more people than in person. It can be tempting to tell everyone everything...
79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s when and where.
This Masterclass area is designed to complement the print and ebook versions of the 2nd edition of Multimedia Journalism.
Masterclasses will focus on new developments in journalism – new ways of doing things, new software or hardware that we can use in our work.
Masterclasses will contain detailed, up-to-the-minute video and text tuition, information, analysis and views – as appropriate to the particular subject – from the author and/or experts in the particular fields covered.
How do you research thoroughly, save time, and get directly to the source you wish to find? Editor and Cofounder of InfoDOCKET Gary Price, and Research Editor for Investigations at The Intercept Margot Williams, shared their Top 100 Data Research Tools. Overwhelmed with information; we asked Williams and Price to refine their tools and research strategies down to a Top 10.
Sway is an intelligent app that helps you easily create an interactive web-based canvas of your ideas. Pull your content from a variety of sources with minimal effort and use the built-in layout engine to craft a cohesive look and feel that looks great on any screen.
Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.
We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....
“Storytelling.” It’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for good reason. Stories are how humans communicate – with each other individually, across populations and over centuries.
In fact, many organizations are pretty good at identifying and defining their key story lines. The key to success in brand storytelling is in the next step – the strategic deployment of the story. Telling the brand story effectively requires a plan.
And to be clear, we’re not talking about hanging a touchy-feely post up on the blog and then calling it a day. No. Brand storytelling, in this context, means developing a sustained plan to create and execute a strategic approach to telling the brand story, in a way that supports company’s objectives. Personally, I don’t give a hoot about impressions. Let’s gun for something a bit more meaningful....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.