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All Things Branding
All Things Branding
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Building a Brand Based on Emotions: Desire for Freedom

Building a Brand Based on Emotions: Desire for Freedom | All Things Branding | Scoop.it
There is a reason why marketing programs hyping “no contract,” “cancel anytime,” and “money back guarantee” are so popular. All of these messages allow consumers to make purchases without feeling trapped by long-term commitments.
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Building a Brand Based on Emotions: Desire for Instant Gratification

Building a Brand Based on Emotions: Desire for Instant Gratification | All Things Branding | Scoop.it
It all started with instant coffee, the Polaroid instant camera product, the Domino’s 30-minutes or less pizza guarantee, and the instant retail credit card at the register program.
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Building a Brand Based on Emotions: Love and Belonging

Building a Brand Based on Emotions: Love and Belonging | All Things Branding | Scoop.it
Relationship brands like Harley Davidson offer the perfect benchmark for building a brand based on the emotions of love and a sense of belonging.
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Building a Brand Based on Emotions: Guilt

Building a Brand Based on Emotions: Guilt | All Things Branding | Scoop.it
Guilt is a powerful emotion that can come in many forms.
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Building a Brand Based on Emotions: Desire to Be Trendy and Cool

Building a Brand Based on Emotions: Desire to Be Trendy and Cool | All Things Branding | Scoop.it
The feeling of desire can be used in a wide variety of ways in emotional branding. One of the most common is the desire to be trendy and cool.
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Building a Brand Based on Emotions: Security

Building a Brand Based on Emotions: Security | All Things Branding | Scoop.it
Building a brand based on emotions is a powerful way to motivate people to purchase your products and services, and selling a feeling of security as an emotional benefit of making those purchases is a great way to do it.
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Does Graphic Design Matter To Small Business? [Infographic]

Does Graphic Design Matter To Small Business? [Infographic] | All Things Branding | Scoop.it
With the the growing notion that graphic design is becoming an increasingly important factor in the success of companies, our friends from 99designs recently used AYTM to gather insights directly from the people that are actually running small...
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Building Brand Value – Part 3

Building Brand Value – Part 3 | All Things Branding | Scoop.it
Brand Value Research
In Part 1 and Part 2 of the Building Brand Value series, you learned what brand value is and how to build brand value with features and benefits.
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Building Brand Value – Part 1

Building Brand Value – Part 1 | All Things Branding | Scoop.it
What Is Brand Value?
Brand value can be a company’s most valuable asset, but too many companies don’t prioritize building brand value as part of their strategic imperatives.
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Brand Marketing Basics – Part 3

Brand Marketing Basics – Part 3 | All Things Branding | Scoop.it
Using Market Research for Brand Marketing
Part 3 of the Brand Marketing Basics series on the AYTM blog discusses the use of market research to develop and track a company’s brand marketing efforts.
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Brand Marketing Basics – Part 1

Brand Marketing Basics – Part 1 | All Things Branding | Scoop.it
What Is Brand Marketing?
If a brand is a promise to consumers and marketing is the process of creating messages, programs, and experiences that motivate consumers to purchase products and services, than what is brand marketing?
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How to Build Brand Engagement – Part 2

How to Build Brand Engagement – Part 2 | All Things Branding | Scoop.it
5 Steps to Build Brand Engagement
In Part 1 of the How to Build Brand Engagement series, you learned what brand engagement is. Now, it’s time to learn how to build brand engagement.
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Brand Strategy for Mergers and Acquisitions – Part 2

Brand Strategy for Mergers and Acquisitions – Part 2 | All Things Branding | Scoop.it
In Part 1 of the Brand Strategy for Mergers and Acquisitions series, you learned about the choices companies have to make when they acquire brands through a merger.
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Building a Brand Based on Emotions: Fear

Building a Brand Based on Emotions: Fear | All Things Branding | Scoop.it
Everyone is afraid of something but regardless of what each individual might be afraid of, there is no doubt that fear sells.
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Building a Brand Based on Emotions: Control

Building a Brand Based on Emotions: Control | All Things Branding | Scoop.it
Most people like to feel like they’re in control of their lives, futures, environment, and so on. Therefore, it makes sense for brand marketers to evoke emotions related to that desire for control through marketing messages and branded experiences.
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Building a Brand Based on Emotions: Desire to Get a Good Deal

Building a Brand Based on Emotions: Desire to Get a Good Deal | All Things Branding | Scoop.it
Most consumers want to feel like they’ve gotten a good deal when they make a purchase. Getting what is perceived as a good value for the money is a universal desire that is rooted in consumers’ psyches.
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Building a Brand Based on Emotions: Competition

Building a Brand Based on Emotions: Competition | All Things Branding | Scoop.it
Competition is something that most people feel at some point in their lives. Feeling like you need to compete with your siblings, colleagues, friends, and even strangers is universal.
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Building a Brand Based on Emotions: Trust

Building a Brand Based on Emotions: Trust | All Things Branding | Scoop.it
Trust is one of the most common emotions tapped by marketers to sell products and services.
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Building a Brand Based on Emotions: A Lesson in Brand Strategy

Building a Brand Based on Emotions: A Lesson in Brand Strategy | All Things Branding | Scoop.it
Learn the first steps in building a brand by creating a brand strategy that taps into consumer emotions.
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Building Brand Value – Part 4

Building Brand Value – Part 4 | All Things Branding | Scoop.it
Collective Brand Value and Continuous Improvement
Building brand value is an ongoing process that should never end, nor should it ever be de-prioritized.
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Building Brand Value – Part 2

Building Brand Value – Part 2 | All Things Branding | Scoop.it
Building Brand Value with Features and Benefits
In Part 1 of the Building Brand Value series, you learned what brand value is. Now, it’s time to learn how to build brand value with features and benefits.
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Brand Marketing Basics – Part 4

Brand Marketing Basics – Part 4 | All Things Branding | Scoop.it
Market Segmentation as Part of Brand Marketing
Brand marketing is most successful when the right audience gets the right brand messages and experiences. In Part 4 of the Brand Marketing Basics series, you’ll learn how to make sure that happens.
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Brand Marketing Basics – Part 2

Brand Marketing Basics – Part 2 | All Things Branding | Scoop.it
The 5 E’s of Brand Marketing
Brand marketing is essential to brand building success, as you learned in Part 1 of the Brand Marketing Basics series.
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How to Build Brand Engagement – Part 3

How to Build Brand Engagement – Part 3 | All Things Branding | Scoop.it
Using Brand Research to Identify Brand Engagement Opportunities
It’s nearly impossible to build brand engagement if you don’t know what added value consumers want and are willing to accept from your brand.
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How to Build Brand Engagement – Part 1

How to Build Brand Engagement – Part 1 | All Things Branding | Scoop.it
What Is Brand Engagement?
To build a brand successfully, you need to build brand engagement. You need to give consumers a reason to want to take time out of their busy days to engage with your brand.
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