All Things B2B Marketing & PR
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7 Ways To Make Your Startup Stand Out

7 Ways To Make Your Startup Stand Out | All Things B2B Marketing & PR | Scoop.it
A press release no longer cuts it. Here's what to do to cut through the noise.
Wendy Marx's insight:

My thoughts on how startups can raise their profile. Would love to hear your opinions!

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5 Social Media Marketing Platforms Worth Your Immediate Attention

5 Social Media Marketing Platforms Worth Your Immediate Attention | All Things B2B Marketing & PR | Scoop.it
We’ve passed the point of organizations merely needing a presence on social networks; it’s not nearly enough to simply have a Twitter account or Facebook page – reaching your

Via Drew Neisser
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Drew Neisser's curator insight, February 15, 2013 9:19 AM

Sprout Social and Wildfire are a big yes.  Not sure about other 3 yet.  cc @merlinuward #analytics #SMM

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17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein

17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein | All Things B2B Marketing & PR | Scoop.it
Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
Wendy Marx's insight:

Good overview of things to keep top of mind in 2013.

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Content Marketing Makes Your Integrated Strategy More Important

Content Marketing Makes Your Integrated Strategy More Important | All Things B2B Marketing & PR | Scoop.it
(It's an approach that also supports the longer sales cycle of many B2B companies.) But like any other ... communications.
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91% Of B2B Marketers Now Use Social Media For Content Marketing [STUDY] - AllTwitter

91% Of B2B Marketers Now Use Social Media For Content Marketing [STUDY] - AllTwitter | All Things B2B Marketing & PR | Scoop.it
91% Of B2B Marketers Now Use Social Media For Content Marketing [STUDY]
Wendy Marx's insight:

More proof if you needed it that B2B companies need to integrate conent marketing with social media.

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7 Blogging Mistakes B2B Marketers Make — B2B Digital Marketing

7 Blogging Mistakes B2B Marketers Make — B2B Digital Marketing | All Things B2B Marketing & PR | Scoop.it
We have all seen the floundering corporate blogs. Most of them have made one (or more) of these easily avoided mistakes.

Via Jenni Hilton
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White Papers | Examples of Content Marketing Strategy Success

White Papers | Examples of Content Marketing Strategy Success | All Things B2B Marketing & PR | Scoop.it
Curt Porritt of MasterControl sat down with CMI to discuss his organization's white paper success and how testing has helped drive content marketing choices.
Wendy Marx's insight:

Excellent example of the use of both white papers and video to generate leads.

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B2B Marketing

B2B Marketing | All Things B2B Marketing & PR | Scoop.it
A Facebook cheat sheet for brands | #PR #branding #b2b
Wendy Marx's insight:

A Facebook cheat sheet for brands | #PR #branding #b2b

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