Mobile App Campaign Case Studies
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Hansel and Gretel

Hansel and Gretel | Mobile App Campaign Case Studies | Scoop.it

Hansel and Gretel – Epic Tales animated storybook, on the App Store. It offers a world filled with whimsical characters ranging from pesky gnomes to witty dwarfs; from brave children to mean stepmothers and cunning witches.

ComboApp's insight:

Background

EPIC TALES is a The Hague (Netherlands) based developer and publisher of interactive storybooks for the iOS platform, and delivers unique, interactive adaptations of the imaginative and magical stories found in fairytales, folklore and world mythology. EPIC TALES is a joint venture between award winning animation studio Anikey and Cloud Castle Interactive.

Challenge

Epic Tales had contacted ComboApp soon after the initial release of their first app. The tale is digitally hand-drawn by award winning animators and features stunning 2d animations and cut scenes, professional voice actors, original music scores, and spellbinding interactive environments that are sure to draw readers even deeper into the story.

Confident in the quality of their product, Epic Tales decided to employ our services to increase their app’s visibility throughout the mobile iOS marketplace and intrigue even more prospective customers to download it.

Solution

After analyzing the client’s application and understanding which aspects differentiated it from competition, ComboApp developed a customized marketing package on behalf of Hansel and Gretel – Epic Tales animated storybook. It consisted of the following highly effective time-proven marketing services covering differing audience demographics:

Guaranteed Submission to 10 review websitesApp Promotion via Mommy Blogger CommunityTwitter BoostApplication DescriptionSales Generation/Download Generation

Positioning the application as a unique adaptation of the classic tale that was already dear to legions of prospective customers – especially tech-savvy parents – allowed us to successfully intrigue and interest a large pool of mobile consumers.

Results

As a result of complex marketing and promotional techniques performed by ComboApp, Hansel and Gretel – Epic Tales was able to rise from relative obscurity to TOP 50 Paid iPhone Books Apps category, reaching 34th place in August 8, 2012. Additionally, Hansel and Gretel – Epic Tales was featured in App Store’s Top Grossing iPhone Books Apps list, reaching 28th place on the same day.

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Polaris Office

Polaris Office | Mobile App Campaign Case Studies | Scoop.it

Polaris Office allows users to view and edit Microsoft Word, PowerPoint, Excel files, and text files, and view PDF files on the go from anywhere on the iPad. 

ComboApp's insight:

Infraware, South Korea, reached out to ComboApp in order to develop a supporting marketing campaign on behalf of their product, boost opening frame sales, and get the app onto the public radar as effectively as possible.

 

ComboApp carefully analyzed the client’s app, reaching out them directly to gain a solid understanding both of some added specifics regarding their product as well as what their professional needs as a whole were. Afterwards, ComboApp designed and developed a customized marketing plan for Polaris Office. This was a multi-tiered promotional solution which consisted of the implementation of the following ComboApp services:

Drafting and distribution of a targeted Press ReleaseOutreach and submission of application to 50 mainstream review websitesOutreach and Guaranteed Submission to 10 major review websitesImplementation of ComboApp’s signature Facebook Boost support serviceDouble implementation of Twitter Post serviceShortly after ComboApp began to actively execute their marketing campaign on behalf of Polaris Office the application began to climb the ranks of the App Store. Among the notable milestone achievements as part of this marketing project was Polaris Office’s peak position as the #34 most popular iPhone Productivity app on the App Store on May 8th, 2012 and as the #31 most popular iPad Productivity app on the App Store on May 13th, 2012. Furthermore, Polaris Office also enjoyed success in the App Store’s Business iPad and iPhone apps categories, rising to peak positions of #43 and #140 respectively on May 19th, 2012.
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iRobbery

iRobbery | Mobile App Campaign Case Studies | Scoop.it

iRobbery puts player's hand-eye coordination and problem solving skills to the test, challenging them to maneuver a bag of cash out of various booby trapped bank lobbies - before the police show up to ruin the party. Every level of this wild mobile arcade rush is a race against time.

ComboApp's insight:
AS Mobile Applications, Germany, has been a longtime client of ComboApp, relying on us to successfully execute marketing solutions on behalf of their product portfolio. The client contacted us once again in January 2013, aiming to push the popularity of their newest mobile arcade game - iRobbery - and expand app's customer base. Additionally AS Mobile Applications sought to receive unbiased feedback from our marketing consultants and independent app shoppers alike to better gauge iRobbery's positive, negative, and its overall operational value as a mobile game.We utilized an augmented version of one of our seasonal Valentine’s Day oriented promotional packages - Lovely Downloads - to boost the product's ranking on the App Store via review aggregation and app enthusiast engagement measures;To provide the client with an added measure of independent app downloads and unbiased feedback from mobile game lovers we executed our Download Generation service for free apps. We also engaged with these users to get their feedback regarding iRobbery’s pros and cons as a game.To learn where it got us, read the full article.
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StyleTag – Fashion SNS

StyleTag – Fashion SNS | Mobile App Campaign Case Studies | Scoop.it

This app allows tech savvy fashion enthusiasts to share looks, style, and new trends with like-minded fashionistas on the go. With this app users can follow fashion feeds, find new fashion ideas added by others, and stay tapped into the global fashion scene through their iOS device.

ComboApp's insight:

SK Planet, South Korea, contacted ComboApp shortly after the initial release of their application, StyleTag – Fashion SNS, on December 9th, 2011. Disillusioned with StyleTag’s lack of traction among consumers, the client was interested in implementing a marketing campaign in order to raise awareness of the unique functionalities of their product, confident that it would be embraced among fashion minded tech savvy users with such a push.

 

As a result of ComboApp’s marketing efforts, StyleTag – Fashion SNS experienced tremendous increase in popularity. After our promotional efforts were implemented StyleTag was able to achieve a ranking within Apple’s TOP 10 Lifestyle Apps list, and furthermore was able to maintain this position almost a week. The highlight of StyleTag’s success came on January 7th, 2012, when the app peaked in popularity as the #1 Most downloaded Free Lifestyle app on the iPhone, held the #26 position in the App Store’s in Overall Top Free iPhone apps list, and was featured in Apple’s coveted “What’s Hot” feature section in the Lifestyle category.

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Taposé - Collaborative Content Creation

Taposé - Collaborative Content Creation | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

Tapose provides users with a collaborative multimedia Journal, fully featured Web Browser, Interactive Maps, and more, all of which can be used in tandem to transform how users get things done on the go. Founded by a team of talented software developers, Zanther Inc’s product was on the cutting edge of available iPad technologies both in quality as well as sheer functionality. That said, this group of ambitious designers and engineers lacked the needed marketing experience to effectively promote Tapose within the mobile marketplace. Keen on publicizing the app to the public at large, the client reached out to ComboApp.

Within one day of launching our tailored marketing campaign on behalf of Tapose – coinciding with its public launch - the application instantly broke into Apple’s TOP Paid iPad Productivity Apps & Paid iPad Apps categories. And as a further testament to its success, it retained its market position within the App Store’s TOP 100 charts for 20 consecutive days as well.

Learn what tools were used to reach this target.

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Notes Plus

Notes Plus | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

Minnesota based Viet Tran, is a Web / software application developer. As Notes Plus was already a fairly popular title at this point, the main marketing challenge lay in the fact that the app would be in direct competition with first tier note taking competitors such as Apple's own titles including Pages, Numbers, Keynote, and GoodReader for the iPad.

Viet Tran opted to utilize our Post-Launch marketing service package. As a result, notes Plus 2.0 experienced a rapid ascension to the top echelon of iPad applications in terms of its public profile and sheer popularity with iPad owners. The app was featured in App Store’s “New and Noteworthy” iPad Productivity Apps category and Top Grossing list. At the height of its popularity, Notes Plus was ranked as the #1 Paid iPad Productivity App on the App Store as a whole, beating out competition from Apple itself, as well as numerous other large corporate competitors.

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Fire Busters

Fire Busters | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

HotDog Studio Inc. was interested in successfully breaking their new mobile application through into the App Store’s TOP 100 Paid iPhone Arcade Games or Puzzle Games subcategories immediately after the app’s initial launch.

Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered marketing campaign for Fire Busters.

Learn how the app broke into two TOP 100 Paid iPhone Games subcategories -Arcade and Puzzle respectively- and retained its position within TOP 100 iPhone Puzzle Games for two consecutive weeks.

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Max Power Adventures

Max Power Adventures | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

Max Power Studios is a young independent video game company based in Montreal, founded in 2011 by Maxime Gendron and Yves Le Borgne. Their first game, Max Power Adventures, was released in 2012. This game sets the stage for a series of fun and humorous RPG and strategy games.As an independent mobile game development studio without any previous marketing experience, the client reached out to ComboApp before the release of Max Power Adventures to build up an effective marketing campaign meant to be launched in conjunction with the release of the client's app onto the App Store. Their goal was to get Max Power Adventures into a TOP 50 listing of the RPG subcategory. The game itself is a comically driven role playing game that sees players rollick their way through fifteen levels of intensely fun arcade battle action. 

 

Shortly after implementing our array of marketing services for the client’s Max Power Studios mobile iOS game, their title broke into the TOP 50 list status. Specifically, the app peaked as the #35th most popular application in Apple’s esteemed iPhone Role Playing Games subcategory on June 1st, 2012. As an added bonus the game became popular enough amongst app shoppers that it was able to chart as the #68th most popular Strategy Game as a whole on the App Store on this same day.

 

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Cartoon Defense: Space wars

Cartoon Defense: Space wars | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

KTH, Korrea sought to build up an effective marketing campaign to be launched in conjunction with the release of Cartoon Defense: Space Wars and in order to ensure that the game experience a fast, dynamic launch on the App Store from day one, and is able to get onto the public radar as quickly and efficiently as possible.

An out of this world spin on the mobile tower defense genre, this game throws gamers into an epic real-time battle as they protect planet Cartoon from constant invasions from the group of cunning galactic marauders. Complete with diverse game modes, dozens of unique resources and weapons for players to utilize and upgrade, and enough strategically engaging levels to keep players entertained for hours on end, this exciting title was entrusted to us to successfully promote.

ComboApp’s marketing campaign began on July 17th, 2012, and within two business days after the app’s initial release Cartoon Defense: Space wars broke into the App Store’s TOP 25 Free iPhone Strategy Games, peaking as the 18th most popular app in that subcategory, while simultaneously appearing at the peak position of 53th in the App Store’s ultra-competitive Action Games subcategory. As an added measure of its attained prominence, Cartoon Defense: Space wars remained in Top 100 list of iPhone Free Strategy Games for two weeks in a row. Learn how...

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Angry Boo

Angry Boo | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

 

Yubi Games contacted ComboApp prior to initial release of their freemium structured game "Angry Boo" for the iPhone, iPad, and iPod touch. The game itself was submitted into the historically competitive Arcade and Action game categories on the App Store. The client sought to drive Angry Boo to be effectively noticed by potential users throughout these categories and subsequently increase their player base. 

 

Learn how the app broke into the Top 100 of iPhone Arcade and Action categories, where it remained for more than a week.

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4KidCal

4KidCal | Mobile App Campaign Case Studies | Scoop.it

4KidCal is a wild new calendar app created specifically to help young children learn how to organize events, make plans for the days ahead, and learn the invaluable skills of long term time management. 

ComboApp's insight:
Founded in Roslyn, New York, 4KidCal LLC is an innovative new mobile applications developer committed to designing mobile experiences geared to help tech engaged youngsters get a head start on advancing valuable life skills.The developer’s goal was to break their app into the App Store’s TOP 100 iPhone Education category upon its release.

After careful detailed analysis of the app and reaching out to the client to understand their needs, ComboApp’s marketing team implemented our premiere TOP 100 Campaign, promoting 4KidCal via multiple web based media channels, Mommy Blogger community, and throughout the App Store itself. Promotional tactics focused on the “mobile savvy” parent community and framed 4KidCal as an educational yet entertainingly engaging experience for children regardless of age.

ComboApp executed all marketing measures ordered by the client in a swift fashion, and timed to make the largest possible impact amongst the app engaged public at large. As the result of ComboApp’s Top 100 Campaign service implementation 4KidCal broke into the App Store’s list of Top 100 iPhone Paid Education iOS Apps and was featured as 36th most downloaded app in the category on June 16, 2012.
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MealGuru – Your Weekly Meal Plan with Easy & Healthy Food Recipes

MealGuru – Your Weekly Meal Plan with Easy & Healthy Food Recipes | Mobile App Campaign Case Studies | Scoop.it
MealGuru, a planning and organizing tool to help customers enjoy eating balanced, diverse, and nutritionally conscious meals.
ComboApp's insight:
EMP Company, Netherlands, were searching for a marketing partner to help the partners increase the overall download volume of their joint app. Specifically, the client was interested in creating an SEO optimized description for their app, distributing a press release and buying ad placements to announce the arrival of the updated version of MealGuru on the App Store, and an increase in independent App Shopper reviews.ComboApp marketing and Market Analysis teams created a customized list of marketing solution in collaboration with the client in order achieve their aforementioned goals. To summarize, ComboApp implemented the following marketing services on behalf of VX and Scriptum Communication in Food included:Drafting and mainstream distribution of a Branded Press ReleaseApp Store SEO analysis and implementationDrafting of an original, professional quality Application DescriptionGuaranteed submission to 10 major review sites to boost the app’s overall buzz amongst engaged app shoppers.Immediately after ComboApp executed their multiple marketing efforts MealGuru broke through into the App Store’s TOP 100 iPad Paid Health & Fitness category. The application’s popularity peaked on February 20th, 2012, when it ranked as the scoring as the 20th most downloaded Health and Fitness application on App Store. As a highlight, MealGuru was also featured in the New iPad Health & Fitness TOP list as well.
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APP PROMOTION AGENCY

APP PROMOTION AGENCY | Mobile App Campaign Case Studies | Scoop.it

Chef Manal AlAlem is a culinary icon in the global Arabic community. She has produced and hosted her own TV cooking show, opened educational cooking centers in multiple Arabic nations, and authored best-selling cookbooks published throughout the world in many languages.

ComboApp's insight:

The client has contacted ComboApp prior to initial release of Manal AlAlem Kitchen, innovative cooking app featuring exclusive recipes from world famous Arabic chef Manal AlAlem in English. They were interested in successfully breaking their new mobile application through into the App Store’s TOP 100 Paid iPhone Lifestyle category immediately after the app’s initial launch.

As a result of the comprehensive marketing and promotional techniques performed by ComboApp, Manal AlAlem Kitchen was able to break into the TOP 100 Paid iPhone Lifestyle category as per the client’s request and find a large scale audience in the mobile marketplace. Highlights of Manal AlAlem Kitchen’s success included a peak position as the 69th most downloaded application in the App Store’s Paid iPhone Lifestyle category – attained on March 9, 2012.

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Haloo – Live Chat, Dating, Meet New People

Haloo – Live Chat, Dating, Meet New People | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

Founded in Singapore, ROIKMYERS Pte. Ltd. is an innovative new mobile development studio focused on creating unique new ways for modern smartphone and tablet consumers to interact with their technology, world, and the tech savvy community around them.

Haloo is an innovative mobile dating platform than gives uses the power to connect with eligible bachelors and bachelorettes close to them. The client had mentioned their aspirations to reach a ranking within the TOP 10 in Free iPhone Social Networking Apps category right out of the gate upon initial launch.

After analyzing Haloo and reaching out to the client to understand their needs, ComboApp's marketing and analysis teams developed a customized strategy for Haloo aimed to promote the app as effectively as possible. 


Haloo reached the height of its popularity on January 20th, 2013 when the app achieved the ranking of #10 on the App Store’s Free iPhone Social Networking Apps List in terms of download volume. Nearly simultaneously Haloo also ranked in the App Stores most competitive category - the Top Free iPhone Apps List - on January 19, 2013, registering in the 80th position. Furthermore, Haloo retained its positions within these TOP 100 Charts for 5 consecutive days.

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Simply Write

Simply Write | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:
The client was planning on releasing a newly updated version of Ghostwriter Notes, its popular note taking application developed specifically for use on the iPad app. Seeking to publicize the update’s launch in order to break Ghostwriter Notes into the App Store’s TOP 100 iPad Productivity Apps list, the client reached out to ComboApp. As this category is heavily dominated by Apple’s own applications such as Pages, Numbers, and the like, the client knew that finding success would be a difficult endeavor.Within three days of ComboApp’s marketing services being executed Ghostwriter Notes for iPad blasted its way into the iPad’s TOP 100 Productivity Paid Apps list. Its success did not stop there. On the heels of its own rise through the ranks of the App Store, Ghostwriter Notes found a spot in App Store’s Top Grossing Apps list, where it remained for more than a week. Together, the awareness and customer aggregation this rise in popularity brought about enabled Ghostwriter Notes to position itself as a serious competitor to other top-tier iPad note productivity applications.
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Ghostwriter Notes

Ghostwriter Notes | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

The client was planning on releasing a newly updated version of Ghostwriter Notes, its popular note taking application developed specifically for use on the iPad app. Seeking to publicize the update’s launch in order to break into the App Store’s TOP 100 iPad Productivity Apps list, the client reached out to ComboApp. As this category is heavily dominated by Apple’s own applications such as Pages, Numbers, and the like, the client knew that finding success would be a difficult endeavor.Within three days of ComboApp’s marketing services  Ghostwriter Notes for iPad blasted its way into the iPad’s TOP 100 Productivity Paid Apps list. Its success did not stop there however. On the heels of its own rise through the ranks of the App Store, Ghostwriter Notes found a spot in App Store’s Top Grossing Apps list, where it remained for more than a week. Together, the awareness and customer aggregation this rise in popularity brought about enabled Ghostwriter Notes to position itself as a serious competitor to other top-tier iPad note productivity applications. 

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Boom The Rock

Boom The Rock | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

Hooligans Entertainment was looking for promoting their app Boom The Rock on the global scale targeting adults, teenagers and kids. They were specifically interested in positive word-of-mouth helping fuel awareness of their product throughout web based social platforms and app’s visibility by publicizing it on various major app review websites.

 

Boom The Rock is a unique new cosmic arcade puzzle where geometry, timing, and sometimes good old fashioned luck come together to help user save the world from the in-coming apocalypse. It features smooth, vibrantly colorful graphics, intuitive yet exciting gameplay, dozens of sequentially challenging puzzle scenarios, and refreshingly varied challenges to be had from level to level.

 

Boom The Rock rose to prominence in the App Store’s Free Puzzle & Arcade Games and broke into the TOP 50 list of both subcategories. Specifically, the app peaked as the #26th most popular application in Apple’s esteemed Free iPhone Puzzle Games subcategory and #32nd most popular Free iPhone Arcade Game on October 4th, 2012. Also Boom The Rock became popular enough amongst app shoppers that it was able to chart as # 58 in Free iPad Puzzle Games.

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Violet Storm

Violet Storm | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

Founded in Ontario, Canada, Sad Cat Software specializes in developing sophisticated, interesting, and uncommonly exciting mobile games for Apple's iOS platform. 

The game which the client was interested in promoting - Violet Storm – is an arcade shooter whose aim is to engross players into a stylized neon world for some of the fastest, most frenetic, and most addicting flying shoot’em up fashion they could find on iOS. Sad Cat Software contacted ComboApp before Violet Storm’s initial release in order to ensure that the game would experience a fast, dynamic launch on the App Store right from the start.

 

Violet Storm broke into two different TOP 100 App Store charts, peaking as the 88th most popular app in the App Store’s ultra-competitive Arcade Games category and simultaneously in 94th position in its equally illustrious Action Games category.

 

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Apocalypse Knights

Apocalypse Knights | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

Taiwan-based InterServ is an independent and most experienced game developer in Asia. The client has contacted us in June 2012 to ensure the successful launch for their new action game Apocalypse Knights on the App Store. Rendered in vibrant, uniquely sophisticated graphics, Apocalypse Knights offers combat action with an RPG twist to bring gamers a mobile adventure experience unlike any other. This wildly entertaining game throws users into a white knuckle fantasy action war as they try to take back the world from the grips of an apocalyptic demon invasion. As a result of a comprehensive marketing and promotional campaign performed by ComboApp, Apocalypse Knights broke into the App Store’s TOP 100 iPhone Free Action Games and Arcade Games lists. The game rose to the 60th rank and 66th rank on these two lists respectively on June 22, 2012. Learn how...

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Funky Bee

Funky Bee | Mobile App Campaign Case Studies | Scoop.it
ComboApp's insight:

Funky Bee is a wildly original new adventure game that throws gamers into a quirky treasure hunting odyssey across exotically diverse locations populated with equally interesting characters. Funky Bee was released onto all major platforms during the first half of 2012. 

 

Challange: Successfully break  into the App Store’s TOP 100 Free iPhone Adventure and Puzzle Games subcategory as well as 100 Free iPad Adventure and Puzzle Games subcategory on the US, UK and Hong Kong App Store.

 

Lear more about how we reached this goal.

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