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Il y a quelques années, Google proposait un bloc-notes qui, bien qu’arborant un design austère, s’avérait très pratique; malheureusement ce service à fermé depuis longtemps et depuis, beaucoup se sont tourné vers le service Evernote. Bien que celui-ci propose un service très correct, il n’en demeure pas moins que les fidèles de Google se sont retrouvé orphelins d’un service qui leur tenait à cœur.
Il faut croire, qu’au vu de la popularité d’Evernote, Google à changé son fusil d’épaule et souhaite récupérer les utilisateurs qu’il a perdu. Pour ce faire, il propose aujourd’hui une version radicalement différente de son ancien bloc-notes. Ce nouveau service se nomme Keep !
From super-effective search tricks to Google tools specifically for education to tricks and tips for using Gmail, Google Docs, and Google Calendar, these tricks will surely save you some precious time.
Discussion forums are genuine opportunities to foster online conversations, get help, and demonstrate expertise, and yet most of the existing services are filled with spammers. Can Google+ provide actual forum value?
Today, some members of the team here at Qnary logged into our Google+ profiles to find that they looked quite different. WOW! Cover photos are larger, our faces have jumped from a square on the right to a circle on.
Google might open up certain top-level domains to the public CNET Google applied for 101 of the 1,900 available gTLDs, looking to score such obvious ones as .google, .chrome, .gmail, .goog, and .youtube.
Excerpted from article by Pawan Deshpande, CEO at Curata: "By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration:
1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate? Will it help identify and recommend relevant content?
2.The Organization – What does this tool offer in terms of organizing content once it has been identified? What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?
3.The Venue – How and where can I share the content once I have decided to curate it?
In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.
- Microsite. What is it? A dedicated microsite or section of a website populated primarily with curated content. Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue. Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate. Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.
- Personalized Page. What is it? A personalized page is a lightweight, single page microsite filled with curated content. Pro’s: Easy to get up and running and are indexed by search engines. Usually free. Con’s: Only one page is indexed by search engines. Who should use it? Individuals or cost conscious non-profits who want to create an information resource.
- Email Newsletters. What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval. Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail. Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time. Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.
- Twitter & Social Media Channels. What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets. Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium. Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal. Who should use it? Curators who have topics with a sufficient throughput of content. Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.
- Feeds. What is it? Content that’s shared through RSS feeds or other data feeds. Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds. Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context. Who should use it? Curators with an audience that prefers this medium.
So what’s the right answer? Which venue should you choose as you evaluate content curation tools? A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."
Business 2 Community How New Google Plus Cover Photo Size Benefits Brands Business 2 Community On March 6, Google Plus announced via Sara McKinley that it had made several changes to user profiles and brand pages.
If you're already on Google Plus then you've seen some big changes this week, regarding your profile page. It really has taken on that bigger, more open, responsive design, offering a very contemporary look and feel.
"Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.
But the web has changed radically since 1998. While plenty of people can start a website or blog and link to things they like, the majority of people vote for things they like via social media sharing.
That makes social sharing a great signal for a search engine to use … but Twitter and Facebook are not exactly cooperating with Google. And until recently, the web page itself — and not the writer — was still the central part of the story."
Click through the G+ logo for the full story from @copyblogger.
Google+ is the social network created and powered by Google—the most influential search engine around. When Google updates its algorithms, marketers, content writers and all companies with a website should update their content and SEO strategies on the double. Google+ should certainly be included in your social media marketing, as it is now the second most popular social network after Facebook. Google+ is all the more important because of its increasing influence on Google search results. Social signals, like +1s, and AuthorRank are seriously changing the marketing landscape and the way businesses should approach social media. It is critical to promote your company and your original content on Google+.
Some people at The Verge have been submitting photoshopped images of famous historical figures wearing Google Glass. We doubt this will help much in the overall scheme of things, but in a weird way, it almost makes ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.