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With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.
Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.
Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.
These days it’s a facet of social networking sites that you can use them as bookmarking tools. Be it Facebook or Google Plus, our likes (and +’s) are captured and hopefully stored for eternity. A biggie as it is, Google isn’t going to fold anytime soon. But you never know when one service may get discontinued.
Even if you are not paranoid, it pays to keep a backup of your digital information handy. Google+ enables you to download all your +1s from Google as bookmark links. This little guide shows you just how.
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There is no denying Google’s unrelenting grip on Web search. It is, after all, the verb most commonly used to describe it. But Google’s impressive product and service suite is no longer confined to a query box.
In addition to diverse search tools, Google’s assets also include a powerhouse of advertising services (AdWords, etc.), communication and publishing tools (Drive, Hangouts), developmental resources (OpenSocial), social platforms (Google Plus), map-related products (Google Maps), streaming entertainment (Google Play), statistical tools (Analytics), operating systems (Android, Chrome OS), desktop and mobile Web applications (Gmail), and even hardware (Galaxy Nexus).
And yes, while Google’s search business continues to grow and expand successfully, it isn’t without potential competitors in major areas of its permeating business model. And while there may be obvious competitors like Microsoft and Apple, there are other partners that could also become more fearsome competitors over time.
Two that come to mind are Amazon and Salesforce. As Amazon continues to become the e-commerce giant, it may be able to siphon advertising revenue by diverting e-commerce traffic away from Google, and Salesforce’s combination of sales data with social insight may redirect real spend away from search into the more social arenas online.
Perhaps it’s how they use data in their own areas of strength. The one thing these companies have in common is the desire for more data, because the only way any competitor will stand a chance to compete with Google is with very big data. Whether it’s focusing on control over one source of traffic, acquisitions, or innovative technology, it’s less of a race against Google, and more of a battle for acquiring data that can be leveraged to drive revenues.
And while we all try to understand the capabilities of Google Plus, I thought it is a good time to gather some tools that let you enhance the experience. Personally, I believe this service is here to stay and I am quite surprised at the ease with which you can disconnect from one social service to try another. Also I must say that Google Plus excites me because of the extensive options and its future connection to other Google services (Gmail, Calendar, Places, etc)...