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Changing change management - The power of digital

Changing change management - The power of digital | all mixed | Scoop.it
Changing change management. The power of digital to drive change. New way to accelerate and amplify the ability of an organization to change
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How subliminal and hidden design messages can boost brand engagement

How subliminal and hidden design messages can boost brand engagement | all mixed | Scoop.it

Is your brand in on the secret?


Via Kamal Bennani
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Marco Favero's curator insight, August 7, 2015 5:04 AM

aggiungere la vostra comprensione ...

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3 brands putting the fan back into Instagram Marketing

3 brands putting the fan back into Instagram Marketing | all mixed | Scoop.it

A lot of brands get overwhelmed by Instagram as a social marketing platform. But, it doesn’t have to be a complex and overwhelming process.

The simple key? Include your fans.


Via Kamal Bennani
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Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand

Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand | all mixed | Scoop.it

Learn the essential components of an effective brand strategy so you can set up one for your company.


Via Kamal Bennani
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How to Build a Content Marketing System to Automate your Blogging Efforts

How to Build a Content Marketing System to Automate your Blogging Efforts | all mixed | Scoop.it
I will not be talking about how to create content, I will break down the system I used to build our blog to over 100,000 pageviews a month and some ideas on how to scale it.
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David Bosshart: «Läden werden unwichtiger» / GDI-Handelstagung 2014 - YouTube

David Bosshart: «Läden werden unwichtiger» / GDI-Handelstagung 2014 - YouTube | all mixed | Scoop.it
GDI-CEO David Bosshart im Vorab-Interview zur 64. Internationalen Handelstagung 2014. Die Konferenz zum Thema «Retail 2020: Mit Mensch und Maschine in die Zu...
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The Next Big Thing in Marketing Technology: the Content Marketing Stack

The Next Big Thing in Marketing Technology: the Content Marketing Stack | all mixed | Scoop.it

You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 20, 2014 2:31 PM

The Content Marketing landscape is maturing: still fragmented within many vendors, there's now a consensus from analysts on how to look at the various fields of content marketing. From creation, to curation & aggregation, to optimization, analytics, audience targeting and distribution, workflow, etc... Altimeter's Rebecca Lieb defines layers of what she says will become the future major stack of enterprise software.


Her typology is not very different from the one in this infographic by Scripted: in both cases, content creation and content curation are seen as the core pillars of the ecosystem showing how major content curation has become for content marketers.


Content is king.

Tom Pick's comment, May 21, 2014 8:41 AM
Rebecca's piece is excellent (as usual), but her second diagram has some issues. Among them: content creation is at the bottom - 4 tiers below audience targeting? No, content can't be (effectively) created without an understanding of the audience first.
Tom Pick's curator insight, May 21, 2014 8:43 AM

Yes this is coming, but as pointed out in Rebecca's piece, all of the current offerings are disconnected pieces with different UIs and immature focus yet at this point.

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Leadership: The Best Motivator

Leadership: The Best Motivator | all mixed | Scoop.it
Money is a great motivator, but middle managers usually do not have much say in changing company policies and monetary aspects, but they do have the power for the real BIG and the BEST motivator - Recognition .

Via Dr. Susan Bainbridge
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donhornsby's curator insight, March 16, 2014 9:10 AM

An autocratic boss always criticises, never forgets negative performance and takes good performance for granted. It might have worked some decades earlier, but nowadays, leaders have to re- inforce the good things instead of harping on their  inefficiency. 

Efficienarta's curator insight, March 17, 2014 4:20 AM

Giving Recognition is something I have found it Important to encourage new young managers to institutionalise into their own DNA. I would go further than the emails mentioned in this article and also use, sparingly, hand written notes.

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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | all mixed | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible

 


Via Martin (Marty) Smith
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Lynn Pineda's curator insight, March 14, 2014 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

mjboyce's curator insight, March 15, 2014 1:17 PM

see?

Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

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Gadgets and gear that take the suck out of travel

Gadgets and gear that take the suck out of travel | all mixed | Scoop.it
Take a gander at our travel necessities and ensure that wherever the road takes you, you'll have a really, really nice bag.
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How to Design a Brand New Logo in 7 Simple Steps

How to Design a Brand New Logo in 7 Simple Steps | all mixed | Scoop.it
**Need a new logo but don't know where to start? These 7 steps will have you creating a visual masterpiece in no time!
Via Kamal Bennani
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Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company

Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company | all mixed | Scoop.it
“ In a disruptive age, established business models are under attack. Here’s how incumbent companies can reframe them. A McKinsey Quarterly article.”
Via Jeremy Hayes
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23 Tools for Social Media Monitoring

23 Tools for Social Media Monitoring | all mixed | Scoop.it

Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others is an effective way to learn about your customers and to measure your impact.

Here is a list of tools for social media monitoring. Listen to multiple networks from a single dashboard, receive alerts when you’re mentioned, or even keep tabs on a competitor. Track your social media stats, and discover what you need to grow your followers. All of these tools are relatively inexpensive, half of the tools offer free plans.


Via Kamal Bennani
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Marco Favero's curator insight, August 10, 2015 4:05 AM

aggiungere la vostra comprensione ...

steve batchelder's curator insight, August 10, 2015 5:11 AM

aggiungere la vostra comprensione ...

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Are You Targeting the Right Audience on Social Media?

Are You Targeting the Right Audience on Social Media? | all mixed | Scoop.it

If you’ve been doing any social media marketing you have data to work with and can sort through it for audience-defining gems of all kinds. Here are five, must-use analyses that will get you moving in the right direction quickly.


Via Kamal Bennani
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17 Tools That’ll Take Your Social Media Marketing Results to The Next Level

17 Tools That’ll Take Your Social Media Marketing Results to The Next Level | all mixed | Scoop.it

You need to spend time optimizing your social media efforts. Once you do, you will save time and get better results in terms of engagement, traffic, and conversions.

One of the fundamental ways to do tasks more efficiently is to use tools.

There are hundreds of social media tools specifically designed to make the lives of social media marketers easier. Discover this list of 17 of the best social media marketing tools.


Via Kamal Bennani
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Claude Maran - Webmarketer's curator insight, August 14, 2015 4:02 PM

ajouter votre perspicacité ...

workmanowe's comment, August 16, 2015 11:05 PM
Its really good :)
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10 Time-Saving Social Media Tools for a Productive Summer | Buffer

10 Time-Saving Social Media Tools for a Productive Summer | Buffer | all mixed | Scoop.it
A list of 10 new, free, time-saving social media tools that can help power up your productivity for marketing and sharing on social media....
Via Jeff Domansky
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Jeff Domansky's curator insight, July 10, 2014 10:52 AM
Kevan Lee at Buffer shares an excellent list of social media tools. Recommended for your toolbox.
One Marketeer's curator insight, July 11, 2014 5:45 AM

SAVING TIME...  on your Social Media? WELL YES, you could nurture your channels on a daily basis while you are away. Have a read. #tools #socialmedia #automate #schedule 

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Lady Gaga Wore Alex Ulichny and add ON by Sarah Haase Out in NYC |

Lady Gaga Wore Alex Ulichny and add ON by Sarah Haase Out in NYC | | all mixed | Scoop.it
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How To Use Google+ To Engage Your Audience More Effectively

How To Use Google+ To Engage Your Audience More Effectively | all mixed | Scoop.it

Google+ is a platform that a lot of brands have been slow to turn their attention to because it’s new and often that begs the question – how am I going to encourage engagement and build an audience?

Let’s take a look at some of the ways you can get started.


Via Kamal Bennani
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Designing Websites Around Storytelling - Digital Pond

Slides from my talk around storytelling in design at the Digital Pond meet up on 06 Feb 2014 http://www.meetup.com/The-Digital-Pond/events/159211742/ Storie...
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Stationär, Online, Zukunft, Lösungen, Mietmodelle, Wachstumsgrenzen | Kassenzone

Stationär, Online, Zukunft, Lösungen, Mietmodelle, Wachstumsgrenzen | Kassenzone | all mixed | Scoop.it
Auf dem Handelsimmobiliengipfel in Düsseldorf habe ich an einem Panel zur Zukunft des stationären Handels teilgenommen. An dieses Panel wurden im Vorfeld der V
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13 Social Media Marketing Trends in 2014

13 Social Media Marketing Trends in 2014 | all mixed | Scoop.it
Content marketing fuels success in social media marketing and is crucial to many other digital marketing techniques like SEO, SEM, Email marketing and CRO.
Via Guillaume Decugis
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People think ‘products’ when trying to solve problems online | Gerry McGovern

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