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All Marketing & Advertising
Making Marketing, Branding & Advertising engaging specific and easy to understand!
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Chevron, Ogilvy part ways - PRWeek US

Chevron has cut ties with both Ogilvy Government Relations and Ogilvy PR.
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Agency Competing on 'The Pitch' to Make a Pitch for Diversity in Advertising

Agency Competing on 'The Pitch' to Make a Pitch for Diversity in Advertising | All Marketing & Advertising | Scoop.it
Muse Communications, which is led by an African-American, plans to take an ad out during the AMC show it is competing on, to call for more diversity in advertising.
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+Castro Invents A Hydro-Based, AR Installation for Tropicana | Global News - Advertising Age

+Castro Invents A Hydro-Based, AR Installation for Tropicana | Global News - Advertising Age | All Marketing & Advertising | Scoop.it
To launch Tropicana Twisters, +Castro wows with a point-of-sale project that recognized fruits and spelled out their water content.
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'It's Time for Skype' Campaign Launches in U.S. and U.K. | Global News - Advertising Age

 Skype is launching a $12 million U.S. and U.K. campaign "It's Time for Skype",   Challenging consumers to think about the quality of their personal communications.

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Advertisers Say What We're All Thinking: Social-Media Spending Is Going to Explode | Digital - Advertising Age

Advertisers Say What We're All Thinking: Social-Media Spending Is Going to Explode | Digital - Advertising Age | All Marketing & Advertising | Scoop.it
Social-media advertising will make up about 27% of digital-ad budgets over the next 12 months, according to a survey of agency and brand execs.
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5 Huge Digital Marketing Trends You Can't Afford to Ignore

5 Huge Digital Marketing Trends You Can't Afford to Ignore | All Marketing & Advertising | Scoop.it
As we anticipate a connected, increasingly mobile future, here are five big marketing ideas to embrace now to get ahead of the curve.
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The Rise of the Employee Brand | Blue Focus Marketing

The Rise of the Employee Brand | Blue Focus Marketing | All Marketing & Advertising | Scoop.it
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands.  However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged...
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The Spot: Athleta's Celebrates Women Who Want It All With 'Power to the She' | Adweek

The Spot: Athleta's Celebrates Women Who Want It All With 'Power to the She' | Adweek | All Marketing & Advertising | Scoop.it
IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports and life.
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How to Fix Microsoft With Marketing

How to Fix Microsoft With Marketing | All Marketing & Advertising | Scoop.it
A company cannot be truly effective unless it markets life-improving products, but Microsoft sees itself as a product engineering organization.
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Why are Brands Shutting Their Facebook Stores?

Why are Brands Shutting Their Facebook Stores? | All Marketing & Advertising | Scoop.it
Brands are aborting their early efforts at what became known as F-commerce. But why leave so soon?
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Marketing Budgets Rise for Some Giants as Outlook Improves

Marketing Budgets Rise for Some Giants as Outlook Improves | All Marketing & Advertising | Scoop.it
At several major companies, the outlook for ad spending is even sunnier than earlier forecast.
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National Brands Expect Big Returns on Local Ad Investment

National Brands Expect Big Returns on Local Ad Investment | All Marketing & Advertising | Scoop.it
Advertisers expect similar or greater ROI from local ad efforts compared to national campaigns...
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G.M. to Quit Facebook Ad Campaign Worth $10 Million a Year

G.M. to Quit Facebook Ad Campaign Worth $10 Million a Year | All Marketing & Advertising | Scoop.it
The loss of $10 million in ad dollars does not represent a financial disaster for Facebook, but it is a public relations headache so close to the company’s initial stock offering this week.
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Advertising People Are The New Advertising Medium - Forbes

Advertising People Are The New Advertising Medium - Forbes | All Marketing & Advertising | Scoop.it

Being in the ad business, at least half of my Facebook friends are also in the ad business. Makes for some incredibly entertaining Facebook posts from all these creative people.

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Small Shops Get Creative to Poach Talent From Bigger Ones | Agency News - Advertising Age

Small Shops Get Creative to Poach Talent From Bigger Ones | Agency News - Advertising Age | All Marketing & Advertising | Scoop.it
What many small shops can boast that their larger brethren cannot is more flexibility, transparency and quality of life...
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MediaPost Publications Dunkin' Launches Multi-Platform Hispanic Campaign 03/30/2012

MediaPost Publications Dunkin' Launches Multi-Platform Hispanic Campaign 03/30/2012 | All Marketing & Advertising | Scoop.it
Dunkin' Launches Multi-Platform Hispanic Campaign - 03/30/2012...
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Miller Lite Revives 'Miller Time' Tagline | News - Advertising Age

Miller Lite Revives 'Miller Time' Tagline | News - Advertising Age | All Marketing & Advertising | Scoop.it
Can a revival of the "It's Miller Time" tagline lift Miller Lite out of a prolonged slump?
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Fiat Enlists Ultimate Bad Boy for Its Ads: Charlie Sheen | Advertising and Marketing Wisdom: Adages - Advertising Age

Fiat Enlists Ultimate Bad Boy for Its Ads: Charlie Sheen | Advertising and Marketing Wisdom: Adages - Advertising Age | All Marketing & Advertising | Scoop.it
A spot for Fiat Abarth -- the "bad boy" version of the Italian brand --breaking tonight shows Charlie Sheen racing a black Abarth inside a mansion.
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Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge

Ads Worth Spreading: TED Announces Winners of 2012 Marketing Challenge | All Marketing & Advertising | Scoop.it
TED, the non-profit devoted to "Ideas Worth Spreading," announced the winners of its 2011-2012 "Ads Worth Spreading" challenge on Tuesday.
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Jaguar Ad Campaign Highlights Its Wild Side

Jaguar Ad Campaign Highlights Its Wild Side | All Marketing & Advertising | Scoop.it
The new commercials feature mostly black-and-white footage of old-fashioned or bulky machines, contrasted with a Jaguar car that roars to life.
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Sweet!! The Secret Branding of Sugar Substitutes « « John Nosta

Sweet!! The Secret Branding of Sugar Substitutes « « John Nosta | All Marketing & Advertising | Scoop.it

The names conger up lovely thoughts and images of equality, sweetness (and you can cheat) and dietary splendor! But there's something even more interesting and perhaps even more basic. It's the colors that have been choosen. Light blue, soft pink and yellow.

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Microsoft sharpens its advertising sword to jab rivals

Microsoft sharpens its advertising sword to jab rivals | All Marketing & Advertising | Scoop.it

Microsoft sharpens its advertising sword to jab rivals..

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It's Post Time: No. 3 Cereal Player Makes Bid for Revival | News - Advertising Age

It's Post Time: No. 3 Cereal Player Makes Bid for Revival | News - Advertising Age | All Marketing & Advertising | Scoop.it
Post is striking out on its own, charting a fresh course as a stand-alone company with new marketing and retail plans.
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