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Is the future hyperlocal? | Allthenewsthatmatter's blog

Hyperlocal news sites tend to carry stories about a defined community with some supporters suggesting they signify a return to “old school local journalism.” – a time where citizens had access to a diversity of newspapers ...
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SOLOMO, quand la technologie modifie le marketing. | LittleLessConversation

SOLOMO, quand la technologie modifie le marketing. | LittleLessConversation | All local | Scoop.it
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Last October : Localocracy has been acquired by The Huffington Post

Last October : Localocracy has been acquired by The Huffington Post | All local | Scoop.it

Localocracy has been acquired by The Huffington Post Media Group! We are incredibly excited to be joining such an amazing organization.

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Forecast: Local-Social ad efforts to surpass $2b by 2015 - Social Marketing - BizReport

Forecast: Local-Social ad efforts to surpass $2b by 2015 - Social Marketing - BizReport | All local | Scoop.it
The local advertising space isn't going to be stagnant over the next four years, but it isn't going to set spending records, either. That according to BIA/Kelsey's new forecast.
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In 2012: Local Loyalty Flameout, 2nd Wave of Hyperlocal News Sites - Street Fight

In 2012: Local Loyalty Flameout, 2nd Wave of Hyperlocal News Sites - Street Fight | All local | Scoop.it
Street FightIn 2012: Local Loyalty Flameout, 2nd Wave of Hyperlocal News SitesStreet FightLast column, I wrote a quick end-of-year wish list for hyperlocal advertising and related matters.
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Give yourself a hyperlocal challenge at Jayne Howarth Media

Give yourself a hyperlocal challenge at Jayne Howarth Media | All local | Scoop.it
The local newspaper, perhaps, is the obvious starting point for picking up news about where you live, but have you thought about launching you own news service – a hyperlocal blog – for your village, estate or town?
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AOL's Patch Gets a Little Less Hyper-Local | Digital - Advertising Age

AOL's Patch Gets a Little Less Hyper-Local | Digital - Advertising Age | All local | Scoop.it

At one time, AOL had hoped to reach 1,000 Patch sites by the end of 2011. But now comes word that Patch is slightly scaling back its efforts in some markets, fueling speculation inside the hyper-local news organization that Tim Armstrong's big local bet was a bit too ambitious

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6 Best Practices for Modern SEO

6 Best Practices for Modern SEO | All local | Scoop.it
If your business website needs clicks and visibility to survive, you'll need to re-optimize for Google's current algorithm and results pages. Here's how.
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Go Local Tacoma | Updated by shoppers like you, Go Local Tacoma shows the best local finds in your neighborhood.

Go Local Tacoma | Updated by shoppers like you, Go Local Tacoma shows the best local finds in your neighborhood. | All local | Scoop.it
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Eight pointers for news outlets on effective online video strategy | Media news | Journalism.co.uk

Eight pointers for news outlets on effective online video strategy | Media news | Journalism.co.uk | All local | Scoop.it
Advice on the best approaches to content, publishing and bringing in revenue with online video for local, niche, national and international news outlets...
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Hyperlocal: Aol's Patch Scores Highest Traffic and Revenue in its History - Portada Magazine

Hyperlocal: Aol's Patch Scores Highest Traffic and Revenue in its History - Portada Magazine | All local | Scoop.it
Portada MagazineHyperlocal: Aol's Patch Scores Highest Traffic and Revenue in its HistoryPortada MagazinePatch, AOL's platform of local news, information and engagement sites, today announced that May of 2012 was its most successful traffic and...
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Regional newspaper expands its hyperlocal network - HoldTheFrontPage.co.uk

Regional newspaper expands its hyperlocal network - HoldTheFrontPage.co.uk | All local | Scoop.it
Regional newspaper expands its hyperlocal networkHoldTheFrontPage.co.ukThe Liverpool Echo launched Liverpool Communities as an umbrella to its 41 hyperlocal sites launched in September which cover areas such as Merseyside, Aintree, Old Swan and...
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Patch shoots up the charts to #4 local site - Patch Blog

Patch shoots up the charts to #4 local site - Patch Blog | All local | Scoop.it

We are thrilled to announce thatPatch has become the #4 local and regional property, according to comScore's December rankings, up from #10 at the beginning of 2011. This UV growth continued in December despite a seasonal decrease among many other local and regional sites. Patch launched less than 3 years ago, and the average age of Patch sites is less than 14 months old - so you can imagine how proud we are of this accomplishment. It is truly a testament to the hard work of our teams in communities across America. Most importantly it shows that Patch continues to engage and connect with residents of towns, which, after all, is where we are focused day and night. Go Patch!

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2011: the UK hyper-local year in review | Online Journalism Blog

Damian Radcliffe highlights some topline developments in the hyper-local space during 2011. He also asks for suggestions of great hyper-local content from 2011.
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Booklets Are Best Especially If They Will Be Incorporated On Local ...

Booklets Are Best Especially If They Will Be Incorporated On Local ... | All local | Scoop.it
One of the best sources of good revenue for newspaper promotions and advertisement is with digest and color booklet printing.
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13 Ways to Get the Most Out of Patch

13 Ways to Get the Most Out of Patch | All local | Scoop.it
Whether you're a new reader or have been here a while, we have tips to help you maximize what Patch has to offer. (We're here for YOU!
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Huffington Post Québec: 8 blogueurs confirmés | Projetj.ca

Huffington Post Québec: 8 blogueurs confirmés | Projetj.ca | All local | Scoop.it
The Canadian Journalism Project / Observatoire du journalisme (Et ma chronique littéraire hebdo, on la booke quand?
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Why Hyperlocal News Is Better Than Ever | Street Fight

Why Hyperlocal News Is Better Than Ever | Street Fight | All local | Scoop.it
Add everything up, and you have a steadily growing number of sites that are innovating to find and produce quality news covering a myriad of topics.  This added-value news is reaching and engaging more people, thanks principally to the giant leaps...
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Les Français préfèrent consommer local - Economie - TF1 News

Les Français préfèrent consommer local - Economie - TF1 News | All local | Scoop.it
Les Français sont réticents face à la mondialisation et privilégient l'achat de produits et services locaux pour faire vivre l'économie de proximité, selon un sondage Ifop paru mardi.
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Google Local Shopping de plus en plus visible dans les résultats ...

Google Local Shopping de plus en plus visible dans les résultats ... | All local | Scoop.it
Arrivé en France début octobre (2011), Google Local Shopping apparait de plus en plus souvent dans les listings shopping : Lorsque vous cliquez sur les magasins à proximité, un layer s'ouvre pour vous donner l'adresse et ...
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