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All in one - Social Media ROI
How to measure the Social Media ROI
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It’s All In the Mix: Maximizing Return on Brand Investment | Nielsen Wire

It’s All In the Mix: Maximizing Return on Brand Investment | Nielsen Wire | All in one - Social Media ROI | Scoop.it
Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but a recent Nielsen study suggests that marketing dollars spent do not necessarily mean revenue realized.
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Role To The Goal: How Developing Role-Based Personas Can Increase Conversions

Role To The Goal: How Developing Role-Based Personas Can Increase Conversions | All in one - Social Media ROI | Scoop.it
Most of the time, people are visiting a website to fulfill a particular goal. If something gets in their way, most of the time, they simply leave. Here’s how you can avoid that and why role-based personas are useful for conversion optimization.
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