How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.
"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.
"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".
Watch SMW: Advertising & Marketing's Pasando de Contar Clicks, Followers Y “Me Gustas”. Social Media ROI, Midiendo El Éxito Monetario on Livestream.com. Pasando de Contar Clicks, Followers Y “Me Gustas”.
The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. But even if you're not e-commerce enabled, could you provide ...
Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren't alone. But times are changing for social media and these ...
Monday's Musing: Avoiding Social Media Fatigue Through EngagementForbesHave we hit a social media plateau? In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”.
Just ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The conversion measurement tool is a welcome and much-anticipated addition to their social advertising suite.
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Revenue from social networks will skyrocket by 43 percent this year, largely due to successes in advertising and social gaming. Companies like Zynga, though, are suffering losses despite increased revenue.
Facebook marketing company Pagemodo just released an interesting infographic that explores the ongoing — and often frustrating — search for social media marketing ROI. Among the takeaways: 20% of the...