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Best Practices

Best Practices | all in business development | Scoop.it
How thinking outside the bottle finally led to Coca Cola’s success in India! 20/12/2013 Coca Cola has been struggling to penetrate the Indian market for decades, trying diverse strategies that fail...
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News Byte Google+ Launches Social Ad Format

News Byte Google+ Launches Social Ad Format | all in business development | Scoop.it
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
Sophie Mathey-Debeaumont's insight:

Great way to advertise and engage your customers!!! Another great move by Google+

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Food for Thought

Food for Thought | all in business development | Scoop.it
'This is Water' by David Foster Wallace: I enjoy watching this video as it challenges the way we tend to think when we are on 'automatic mode'. This brilliant speech has been designed for graduatin...
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The Top 9 Videos From Brands This Year | B2B Marketing Insider

The Top 9 Videos From Brands This Year | B2B Marketing Insider | all in business development | Scoop.it
It's that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who crea
Sophie Mathey-Debeaumont's insight:

How brands successfully engaged their customers with video. Some very 'emotional' content! Enjoy the viewing!

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B2B in 3D

B2B in 3D | all in business development | Scoop.it
Emotional response is the key to closing big equipment sales. Thats the reality, says Gavin Finn... well, the augmented reality.
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News Byte Google+ Launches Social Ad Format

News Byte Google+ Launches Social Ad Format | all in business development | Scoop.it
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
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Food for Thought

Food for Thought | all in business development | Scoop.it
'This is Water' by David Foster Wallace: I enjoy watching this video as it challenges the way we tend to think when we are on 'automatic mode'. This brilliant speech has been designed for graduatin...
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INBOUND NEWS: Content marketing ROI link revealed | b2bmarketing.net

INBOUND NEWS: Content marketing ROI link revealed | b2bmarketing.net | all in business development | Scoop.it
Sophie Mathey-Debeaumont's insight:

Encouraging results for organizations implementing an efficient #contentmarketing strategy

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The ROI of Blogging | Social Media Today

The ROI of Blogging | Social Media Today | all in business development | Scoop.it

... So What Works?

 

A little more than a year ago, we sat down and looked at the assets we had created and considered the freemium model that exists on the web. We decided charging for content wasn’t the way to go and we began to offer all of that for free.

 

But now we were back where we were in 2010 and still had no idea how to make money from all of these efforts. We still didn’t have an ROI of blogging.In January of this year, we decided to stop trying to make money on content and begin to drive new clients from the reputation we had built.Today, 40 percent of our new business has come directly from Spin Sucks. Which means prospects are finding the blog – either through search engine optimization or word-of-mouth – and like what they read....


Via Jeff Domansky
Sophie Mathey-Debeaumont's insight:

blablabalbalbalbalbalbalabalbalb

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Jeff Domansky's curator insight, October 16, 2013 12:02 PM

Here are some great business lessons from Gini Dietrich and how to make content marketing work for your business.