Is This Transmedia? Wreck-It Ralph | all generas | Scoop.it

Mike Vogel:  "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD  on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."


Via The Digital Rocking Chair