BIA/Kelsey predicts that U.S. social media advertising revenues will reach $15B by 2018 and locally targeted social advertising will see a year over year growth rate (CAGR) of 31.6 percent. Local SMBs are spending more of their marketing budgets on … Continue reading →
Businesses are in a tizzy these days because the posts on their Facebook Pages are reaching fewer people. A recent study estimated that brand posts on Facebook are typically seen by about 6 percent of a page’s fans, and that figure is expected to fall further this year.
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.
Bonnie Manis's insight:
This could expand pages reach, allowing them to reach users outside of their network. Will spammers be able to use this as well?
There are just some sites you never want to hear from. And most of them end up all over your Facebook feed. However, you can now banish an entire site from your feed forever with this one trick! What happens next will amaze you.
If you’re a regular advertiser on the Facebook platform, then hopefully you’ve seen the recent news about the launch of Audience Insights. This may have passed many by as just another Facebook tool that is coming soon, and that looks an awful lot like page insights. However, Audience Insights is a real game changer for advertisers.
Let’s say you follow my advice to cope with having too many Facebook friends by learning to selectively ignore the ones you don’t care about, instead of going on an unfriending spree. Again, I think there are easier solutions than a time-consuming and unpleasant friend massacre to maintain the social-signal function of Facebook — and your privacy. Apparently this is such a problem that even Facebook is preparing changes to make it easier for members to avoid “accidental oversharing.” But even now it’s not all that hard to, at a minimum, make sure you’re not sharing every post with the public at large. 3. Just don’t say anything stupid! Frankly, I am not interested in such a granular approach to picking and choosing the audience for every Facebook utterance.
Facebook has been in the news a lot recently. Mark Zuckerberg bought the What's App company in February for a staggering, mind-blowing, huge – I'm running out of adjectives here – $19 billion. Then the company