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Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.
Bonnie Manis's insight:
"Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan." Delete the scoop?
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You might have come across some services that offer to provide you with hundreds or even thousands of Facebook ‘Likes’, and for anyone new to Facebook with just a handful of fans, this can seem like a very tempting offer.
Bonnie Manis's insight:
It didn't work in middle school, and it won't work now -- people's Likes have to be earned, not bought. Delete the scoop?
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A new Facebook app will let you share files up to 1GB in size with your friends. Just follow these quick steps to get started. Read this article by Nicole Cozma on CNET.
Bonnie Manis's insight:
Step by step guide on how to transfer 1GB files with your friends on Facebook with Pipe. Delete the scoop?
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Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
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With a little extra effort and a little creative thinking, you can determine the best time for you. Delete the scoop?
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In a move to lend pages greater authenticity, Facebook introduced Verified Pages for high-profile people and businesses.
Bonnie Manis's insight:
"Verification is available to a small number of Facebook pages who are at the greatest risk of impersonation on Facebook."
"Facebook’s official statement states that there is no sign-up process for getting a Page verified; however, some brands have found early success by contacting their representative." Delete the scoop?
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Are you confused when it comes to Facebook Insights? Do you want to quickly access the best information you can get from your insights so that you can move on with your day?
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3 Hot Facebook Insights Tips: Delete the scoop?
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Thursday is guest post day here at Duct Tape Marketing and today's guest is Emeric Ernoult - Enjoy! Feeling a bit lost with your Facebook Page insights? Good.
Bonnie Manis's insight:
What can be measured can be managed (and improved). Delete the scoop?
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Facebook Page audit: learn how to regularly audit your page and stay up to date on new features that maximize the potential of your Facebook Page.
Bonnie Manis's insight:
How long has it been since you’ve reviewed your Facebook Page? Delete the scoop?
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Are you crunched for time? Could you use a little Facebook automation in your life? Well, help is here. Facebook allows you to schedule your page posts.
Bonnie Manis's insight:
Could you use a little Facebook automation in your life? Well, help is here. Delete the scoop?
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There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page.
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The top 15 reasons to have a Fan Page, and not a personal page, attached to your business. Delete the scoop?
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How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
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PR secrets for Facebook community managers. Delete the scoop?
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How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
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"There is some very simple and easy to find demographic data that you need to know. And if you aren’t monitoring it now, you’re not doing your job." Delete the scoop?
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The definitive Guide on choosing between a Facebook Profile or Fan Page for your business. Includes pros/cons & Tips on how to convert a Profile to a Page. Delete the scoop?
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Businesses can proactively create posts and tag them appropriately so that other people will find them, but you should also regularly search hashtags for conversations to participate in. Here's how. Via Mike Allton 
Mike Allton's curator insight,
June 14, 4:09 PM
Participating in the Larger Conversation Delete the scoop?
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When you're using a Facebook page to build your brand, be sure not to make any of these egregious mistakes.
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Five brand personas your company should not emulate. Delete the scoop?
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Say hello to the first ever file-sharing system that you can use over Facebook. After a year of invite-only and beta status, Pipe, the Facebook-integrated .
Bonnie Manis's insight:
Transfer 1GB files with your friends on Facebook with Pipe
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Whether it's a job recruiter or a potential date, it's a useful exercise to view just what you're putting out there via Facebook.
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Just fyi, for those who don't already know how to see what your profile looks like to others. Delete the scoop?
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Facebook Newsroom - http://newsroom.fb.com/News/619/Verified-Pages-and-Profiles
Bonnie Manis's insight:
Facebook announced today that they're rolling out "Verified" Pages and profiles but don't get too excited unless you're a "prominent public figure" or "popular brand" with a lot of followers. Delete the scoop?
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Learning how to measure the Reach of your Facebook posts is critical. This blogpost teaches you how to measure Facebook Reach and then increase it.
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If you run a Facebook Page, then Reach is a metric you MUST pay attention to. Delete the scoop?
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Facebook has relaxed their business cover photo rules. Law firms can now include contact info and marketing language in this important space!
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Legal professionals now have a new way to market their firms or solo practices in the world’s largest online social networking platform. Delete the scoop?
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Do you need to change your Facebook Page name? Have you been having trouble finding the how you go about changing your Facebook Page name or URL?
Bonnie Manis's insight:
Some good info here. I have had to chage a Facebook page name once. Fortunately, I had no problem, even though I had over 200 Likes. I had the "Request Change" link next to the name though. I needed to give facebook a reason for the name change and it was approved within a short amount of time. Delete the scoop?
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Image If you have ever Googled ‘increase engagement on Facebook,’ you’ve no doubt come across an overwhelming array of blog posts, expert articles, even interviews and videos – all with the best Facebook tips to creating the perfect Facebook post.
Bonnie Manis's insight:
Facebook optimizes and renames all photos we upload so what we name it doesn't matter at all. As for #2, I think you would come across as spammy including your url on every post. Also I do not think you should use a call to action on every post. Delete the scoop?
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Bonnie Manis's insight:
Vadim Lavrusik, journalism program manager at Facebook, shares tips on how to get started as a journalist on Facebook. Delete the scoop?
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Some people are willing to give up integrity & trust to fake they have large community. Use these tips to determine if Facebook business page fans are fake.
Bonnie Manis's insight:
This is a BIG pet peeve of mine. I have seen this many times, web development/SEO companies buying likes, followers, even creating fake accounts or having several profiles for their workers to feign engagement, basically for the purpose of tricking the client into thinking they are doing a good job. Be careful out there! Delete the scoop?
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Guide to Facebook content marketing.