This weekend I'm looking at a collection of case studies that you can use to boost your own efforts in these areas.
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In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.
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If you’re already using YouTube videos to promote your business online, adding annotations to your videos is one way to make your videos stand out from your...
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EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.
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Facebook has changed all of our lives.Whether you’ve ever had an account or even [...]...
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In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy.
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Fiksu for Mobile Apps - The Leading Mobile App Marketing Platform for Acquiring Loyal App Users.
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Advertising - This article and video are the first in a seven-part series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising ...
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The equation for on-line stores in essence is quite simple – “more traffic equals more sales“!
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Link Juice is probably one of the most examples of search engine optimization jargon but, what is it?
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For marketers the most important use of Twitter is to increase your reach to spread your content. To do this, you need to get more followers.
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A lot of online retailers have been rushing into using Social Media as the next big marketing thing and yes it is showing some promise.
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The Periodic Table Of SEO Ranking Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.
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Facebook unveiled a new feature that automatically puts users' friends into lists like work, school and family, as it moves to give users more control and compete with Google+.
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The internet is full. Now, what we need, is an army of curators to make sense of it all. With hundreds of million of websites at your disposal, there's no shortage of information ...
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A new report by Forrester Research forecasts that U.S. interactive marketing spending will hit $76.6 billion in 2016 -- equal to TV spending this year.
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Search Engine Marketing - Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.
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People do judge books by their covers -- and your website's homepage is the modern bookcover. Here are 8 design tips for your homepage.
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Social-media makes even the best marketers forget everything they already know about marketing....
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Empire Building Network - Empire Avenue News, Advice & Discussion...
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Surely you've seen the talk about business profiles on Google+ lately. In fact, our own profile for The Next Web was shut down (unsurprisingly) after Google+ clarified its terms of ...
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Twitter and other social media and social networking sites can enhance your business networking by allowing you to identify your prospects, make contact online and then arrange real life meetings over coffee.
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We recently saw this interplay in our recent work with a soon-to-be-launched health and beauty fan page. While part of our campaign leveraged earned media through the use of a social sweepstakes (where participants referred their friends to enter), we augmented this through the placement of paid ads on Facebook aimed at the site’s core demographic targets.
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