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Ernst & Young Insights: Retailing in real time

Ernst & Young Insights: Retailing in real time | All Digital | Scoop.it
Consumers are becoming increasingly comfortable with using digital technology in the shopping environment and will more frequently measure a retailer on how well it supports this change
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Budweiser leverages mobile for real-time polling

Budweiser leverages mobile for real-time polling | All Digital | Scoop.it
Budweiser is rolling out a mobile application to let televison sports fans interact with the FIFA soccer tournaments on a deeper level.
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Affluent Shoppers Make Mobile an Essential Stop in the Purchase Funnel

The US affluent consumer is highly likely to own a smartphone or tablet, and is increasingly turning to these devices to research and buy products.
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As the 'showrooming' threat looms, mobile is the solution

Asian shoppers have proven tremendously receptive to online shopping, and according to industry estimates Asia will be the leading region for e-commerce by 2016.  The growth of online shopping, the...
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Digitally-driven shoppers most likely to be mobile: study

Digitally-driven shoppers most likely to be mobile: study | All Digital | Scoop.it
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Facebook courts UK brands as it ups advertising focus

Facebook courts UK brands as it ups advertising focus | All Digital | Scoop.it
Facebook is courting major UK brands including Unilever, Tesco and Barclays in a bid to convince them to advertise on the site.
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Mobile Point Of Sale Is Growing Fast And Turning Up Surprises

Mobile Point Of Sale Is Growing Fast And Turning Up Surprises | All Digital | Scoop.it
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YouTube, Netflix suck up half of Internet traffic

The world's two largest online video services - Netflix and YouTube - accounted for half of all Internet traffic in North America in the year to date, according to US firm Sandvine, a provider of deep packet inspection and network management tools.
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Time Inc. exec: Mobile is about content, context and creative

Time Inc. exec: Mobile is about content, context and creative | All Digital | Scoop.it
NEW YORK – A Time Inc. executive at the 2013 MMA Forum said that mobile’s opportunity for the publisher revolves around creating great contextually-relevant content and finding new advertising opportunities with creative.
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Smartphone App Users in Canada Look for Utility and Fun

Smartphone owners in Canada are taking advantage of the marriage of fun and functionality that smartphones represent.
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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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Walmart tweaks augmented reality app strategy with more social engagement

Walmart tweaks augmented reality app strategy with more social engagement | All Digital | Scoop.it
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How Smaller Retailers Are Delivering a Better Consumer Experience | Innovation Insights | Wired.com

How Smaller Retailers Are Delivering a Better Consumer Experience | Innovation Insights | Wired.com | All Digital | Scoop.it
Image: infomatique/Flickr Smaller retailers are being directly effected by "showrooming," a booming trend in which consumers try out merchandise in the
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TV programming guides to evolve to personalised recommendation engines

The growth of TV multitaskers, defined as people who are using a second-screen device to view or control content related to what they're watching on the big screen, will be the primary users of personal programme guides, and will spur continued use...
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Ogilvy exec: Mobile, multiscreen experiences need to focus on value

Ogilvy exec: Mobile, multiscreen experiences need to focus on value | All Digital | Scoop.it
NEW YORK – An Ogilvy executive at the 2013 MultiScreen Summit said that marketers need to go beyond simply creating mobile experiences for the sake of hitting a new audience. Instead, the focus should be on the value for consumers.
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Regal Entertainment Group elevates moviegoing experience with revamped app

Regal Entertainment Group elevates moviegoing experience with revamped app | All Digital | Scoop.it
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Mobile Commerce & the Challenge at the Physical Store

Mobile Commerce & the Challenge at the Physical Store | All Digital | Scoop.it
A majority (57%) of showroomers will be more likely to buy in a physical store that has permanent price matching policies to compete with online retailers.A majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help.
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13 Alarming Stats About Retail in Digital

13 Alarming Stats About Retail in Digital | All Digital | Scoop.it
Retailers aren't marking data as a top priority, and only some are focusing on Pinterest even though it drives sales. See these and other alarming stats.
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Mobile Shoppers Improve Their In-Store Experience Through Smartphones

Mobile Shoppers Improve Their In-Store Experience Through Smartphones | All Digital | Scoop.it
Retailers may still be divided on how to best address the presence of mobile devices in their stores, but consumers seem to have made up their mind:...
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Google takes on Spotify with music streaming service

Google takes on Spotify with music streaming service | All Digital | Scoop.it
Google is taking on the likes of Spotify, Rdio and Pandora with a new music streaming subscription service that represents a breakthrough in its relations with the music industry.
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Mobile Marketing Spending Translates to Sales, Brand Lift

Mobile Marketing Spending Translates to Sales, Brand Lift | All Digital | Scoop.it
Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.
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5 Ways to Make Mobile Apps Work for Marketing

ADOTAS — There’s no longer any debate about the importance of mobile marketing, but when it comes to mobile apps, [...]
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Clothing Shop Is Tailored to Digital Age

Clothing Shop Is Tailored to Digital Age | All Digital | Scoop.it
Hointer Inc., which is opening its latest clothing shop in Palo Alto, is run by an Amazon.com veteran who is trying to disrupt the experience of shopping in a store.
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Invaluable Tablet Usage Stats For Mobile Marketers [Infographic]

Invaluable Tablet Usage Stats For Mobile Marketers [Infographic] | All Digital | Scoop.it
When planning an online advertising campaign, you need the most updated data you can get. These tablet usage statistics will help you perfect your campaign.
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Are QR codes losing their magnetism?

Are QR codes losing their magnetism? | All Digital | Scoop.it
Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.
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