McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut.
If a consumer who loves action movies suddenly rents "Toy Story," will Netflix understand that his nieces are visiting? Understanding shifting context is critical for keeping targeted recommendations relevant.
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Creating engaging newsletters with your curated content is really easy.