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Infografika: Mohou sociální sítě v Česku konkurovat vyhledávání?

Infografika: Mohou sociální sítě v Česku konkurovat vyhledávání? | all | Scoop.it
Jak jsou na tom české firmy se sociálním marketingem? Jak sociální sítě ovlivňují návštěvnost firemních webů? Vyplatí se investovat čas a peníze do internetových katalogů nebo začít s aktivní komunikací přes sociální sítě?
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Smartphones and tablets: five key differences

Smartphones and tablets: five key differences | all | Scoop.it
Lumped under the collective heading of 'mobile', a lot of marketers think that smartphones and tablets are the same thing when it comes to mobile marketing.

Via Alexandre Guapyassu
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Six Google Hummingbird Optimisation Ideas

Six Google Hummingbird Optimisation Ideas | all | Scoop.it
Google Hummingbird is now live. How can SEOs use this new algorithm to increase their websites visibility? We've come up with six ideas to help you.
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10 Questions to Ask When Planning Your 2014 Marketing Strategy - Vocus | #TheMarketingAutomationAlert

10 Questions to Ask When Planning Your 2014 Marketing Strategy - Vocus | #TheMarketingAutomationAlert | all | Scoop.it
Planning your 2014 marketing strategy can feel quite overwhelming. Relieve the stress of planning New Year by asking the right questions.

 

Condensed...

 

1. How do your clients’ customers want to get information?

2. Is all of your content mobile-friendly?

3. What are your clients concerned about, moving into 2014?

4. How are your clients’ competitors faring?

This is more of a demanding question than it might appear on the surface. You want to be able to inform your clients of where/whether their competitors are advertising, what products they are promoting, whether they are taking pot shots at your client, and more. This extends beyond positive and negative mentions on social media platforms. No shortcuts!

5. If you haven’t proposed social media marketing yet, is now the time?

6. If social media marketing should start, what platforms should you recommend?

7. What has happened with Search Engine Optimization?

8. Is it time to propose an app?

9. What’s next for content marketing?

10. What new ideas can you bring to your clients?

 

___________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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marketingIO's curator insight, November 3, 2013 5:47 PM

Not mentioned: examining your client's departmental structure and recommending configuration adjustments if warranted.


Note to the clients: these are questions you want to pose to yourself!

lorrinda's curator insight, November 10, 2013 1:48 AM
lorrinda's insight:

your marketing strategy can be a one-pager, just make sure that it exists.  strategy is not so much finding the right solution as it is having the confidence to take action and a tool to measure those actions.

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Infographic: 25 Awesome Social Media Tools - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: 25 Awesome Social Media Tools - Marketing Technology Blog | #TheMarketingAutomationAlert | all | Scoop.it

It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.


► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 3, 2013 4:47 PM

Oh yeah: BOOKMARK THIS!!!!!

Newcircus's curator insight, November 6, 2013 10:35 AM

25 herramientas de Social Media que tu marca debería estar usando.

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Telling stories: five successful marketing examples

Telling stories: five successful marketing examples | all | Scoop.it

"Research shows that stories, anecdotes and metaphors are more memorable than data. 

 

At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively."


Via Gregg Morris
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Infographic: How to Get PR - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: How to Get PR - Marketing Technology Blog | #TheMarketingAutomationAlert | all | Scoop.it
If you’re a public relations beginner, be sure to check out the entire Guide to PR by Brownstein & Egusa.

 

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-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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marketingIO's curator insight, October 30, 2013 7:49 PM

PR 101 stuff. Pass it on to the junior members of the squad.

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Apple begins marketing the iPhone 5s in magazines

Apple begins marketing the iPhone 5s in magazines | all | Scoop.it
MacRumors tips us off to the fact that Apple has begun advertising the iPhone 5s in various magazines. Up until recently, there hasn't been much advertising in the way of the iPhone 5s.

Via Thomas Faltin
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How to use Google Analytics and SMS to increase sales

How to use Google Analytics and SMS to increase sales | all | Scoop.it
If you run an ecommerce site, you probably use email to announce sales, engage customers and drive repeat purchases.

Via Alexandre Guapyassu
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National Geographic: Best Photos, October 2013

National Geographic: Best Photos, October 2013 | all | Scoop.it
Photo Vide
Focus on the best photography October 2013th of National Geographic magazine. Cougar The zoo’s Lowry Park, Tampa. Lucy picked up in 2007, a little girl, when her mother left to fend for themselves.

Via Thomas Faltin
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Free KPI Indicators Template for PowerPoint - Free PowerPoint Templates - SlideHunter.com

Free KPI Indicators Template for PowerPoint - Free PowerPoint Templates - SlideHunter.com | all | Scoop.it
Download free PowerPoint templates and backgrounds for Microsoft PowerPoint 2010 and 2013 and free PPT templates to make awesome presentations.

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Jennifer Brower's curator insight, December 2, 2013 4:44 PM

YAY I love metrics!

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Infographic: Email Marketing Trends In 2014 | Uberflip | #TheMarketingAutomationAlert

Infographic: Email Marketing Trends In 2014 |  Uberflip | #TheMarketingAutomationAlert | all | Scoop.it
What does the future of email marketing look like? Our latest infographic describes the way marketers have been using email for the past year and how

 

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 3, 2013 5:02 PM

Nice quick review.


Amazing how far we've come in the past few years.

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The Definitive AdWords Audit Guide - with Interactive Checklist

The Definitive AdWords Audit Guide - with Interactive Checklist | all | Scoop.it
Should your AdWords account should be performing better? It's time you step back, conduct an adwords audit & look at your PPC adwords account as a whole.
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Current Design Trends for Blogs and Online Magazines

Current Design Trends for Blogs and Online Magazines | all | Scoop.it
Digital website magazines on the Internet are becoming the easiest way to consume news & information. Many web designs are responsive which allows reading on mobile devices, and you aren’t even paying for the privilege.

Via Thomas Faltin
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11 PR Lessons We Learned from Banksy - PRNewser

11 PR Lessons We Learned from Banksy - PRNewser | all | Scoop.it

Didn’t see this one coming, did you?

 

If you’re a big media hound, then you’ve been up to your eyeballs in Banksy this month—and given his ability to dominate headlines with PR stunts, we felt compelled to comment.

 

Love him? Hate him? Sick of hearing about him? Whatever your opinion, you have to admit he’s a brilliant self-promoter. Here are eleven lessons we took from his wildly successful monthlong “Better Out Than In” campaign...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 2, 2013 10:16 AM

It's a brilliant overall PR campaign, but a few elements would be risky for some. Valuable lessons.