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Inbound Marketing Strategy | Social Media Today

Inbound Marketing Strategy | Social Media Today | All about Web | Scoop.it
When our clients are struggling, we typically see that there’s a gap in a key dependency of their overall marketing.
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4 Step System for Increasing the Conversion and Sales with a New Web Page | Jeffbullas's Blog

4 Step System for Increasing the Conversion and Sales with a New Web Page | Jeffbullas's Blog | All about Web | Scoop.it
So, you’re getting a lot of traffic to your site using social media, SEO and content marketing. Well done! But the job is only half done.
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The Art of Getting Retweets | Social Media Today

The Art of Getting Retweets | Social Media Today | All about Web | Scoop.it
As a successful small business owner, you most likely have an active Twitter account and are consistently putting out great content (and if you are a little behind on the twitterverse, here’s some handy tips to help you along the way).
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Powerful Search in New Facebook Header | Social Media Today

Powerful Search in New Facebook Header | Social Media Today | All about Web | Scoop.it
Yesterday, I opened up my Facebook to find that I was part of the latest new feature roll-out. My Facebook is now sporting a new top header, and a BIG search box. It’s so big and inviting, so I immediately took it for a spin.
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How Social Media Influences Purchase Behaviour | Social Media Today

How Social Media Influences Purchase Behaviour | Social Media Today | All about Web | Scoop.it
While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important...
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People Talking About This on Facebook | Social Media Today

People Talking About This on Facebook | Social Media Today | All about Web | Scoop.it
Marketers are known for their expansive list of acronyms and dropping trendy buzzwords (think ROI, PPC, KPI, growth hacker, thought leader – feel free to add yours to the list!).
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The One Way Conversation is Dead | Social Media Today

The One Way Conversation is Dead | Social Media Today | All about Web | Scoop.it
Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers.
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How To Use Pinterest's Bold New Look | Jeffbullas's Blog

How To Use Pinterest's Bold New Look | Jeffbullas's Blog | All about Web | Scoop.it
As we pass the halfway point of 2013, Pinterest’s rapid growth shows no signs of abating.
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Steve Jobs on Building Your Brand | Social Media Today

Steve Jobs on Building Your Brand | Social Media Today | All about Web | Scoop.it
Every brand is a creative brand. Why? Branding is storytelling, and storytelling is a creative work.
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Getting Started With Your Company Facebook Page | Social Media Today

Getting Started With Your Company Facebook Page | Social Media Today | All about Web | Scoop.it
If your business is looking to launch a social media program, a handy PowerPoint or flyer won’t be the resource you need to get started. Walmart spent 6 months of planning internally before they launched their social media program.
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What Your Online Profile Photo Says About You | Social Media Today

What Your Online Profile Photo Says About You | Social Media Today | All about Web | Scoop.it
Puckered lips, a sweet-like-sugar couple, a cropped-out group, a 10-year-old scrapbook – whichever type of profile photo you upload on a social network or online account, it has a meaning, at least according to a website with more than 60 million...
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Optimizing the Lead to Deal Process in Social Business | Social Media Today

Optimizing the Lead to Deal Process in Social Business | Social Media Today | All about Web | Scoop.it
Constellation Research pioneered the complete set of front office and back office use cases for social business in 2010. This report provides insight into a key mega-area -- lead to deal use cases.
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How Brands Are Using Instagram | Social Media Today

How Brands Are Using Instagram | Social Media Today | All about Web | Scoop.it
nstagram is still in its infancy, despite its massive network of users. Perhaps the future will enable brands to advertise directly on the network, reaching far more users than their followers.
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Facebook Roll-out of Hashtags | Social Media Today

Facebook Roll-out of Hashtags | Social Media Today | All about Web | Scoop.it
Rumors of Facebook hashtags began to circulate in March, but now that they’re finally here we will begin to see whether they enhance user experience and functionality on Facebook, or indicate that Facebook developers are losing their creative edge...
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Social Strategy and Social Media Trends | Social Media Today

Social Strategy and Social Media Trends | Social Media Today | All about Web | Scoop.it
Every body is on the content band wagon. Businesses daunted by the prospect of social media are nowing having to recognise that search marketing is converging with social and this needs to fueled by a healthy flow of quality content.
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Your Email Marketing Strategy | Social Media Today

Your Email Marketing Strategy | Social Media Today | All about Web | Scoop.it
The opportunity to create one to one relationships with thousands of customers has eluded marketers until now. The high costs associated with personalized marketing messages prevented companies from connecting with people on a personal level.
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Facebook Hashtags Impact on Brands | Social Media Today

Facebook Hashtags Impact on Brands | Social Media Today | All about Web | Scoop.it
Facebook has finally announced that they be launching clickable hashtags on the social media platform, similar to other services such as Pinterest, Instagram,Twitter & tumblr.
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Secret Facebook Groups | Social Media Today

Secret Facebook Groups | Social Media Today | All about Web | Scoop.it
In addition to communicating daily in our secret Facebook group, we group video chat once a month, and most of us have now met in person during various travels to each other’s states.
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Social Media: What Marketers Want to Know in 2013 | Heidi Cohen

Social Media: What Marketers Want to Know in 2013 | Heidi Cohen | All about Web | Scoop.it
Almost one out of two marketers believe Facebook is the most important social media platform to achieve their business objectives.
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How Google Glass Will Change the Game of SEO | Social Media Today

How Google Glass Will Change the Game of SEO | Social Media Today | All about Web | Scoop.it
Although Google Glass is still not available to the public, the company’s next project is surely turning a lot of heads. Everyone wants a piece of these eyewear computers and everyone wants to be a part of something truly high-tech.
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The Psychology of Influence | Social Media Today

The Psychology of Influence | Social Media Today | All about Web | Scoop.it
This is a fantastic infographic about the psychology of influence.
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Instagram for Businesses | Social Media Today

Instagram for Businesses | Social Media Today | All about Web | Scoop.it
I love this infographic because of the examples of brands who use Instagram effectively. I think nearly everyone agrees about how effective images are for communicating online, and that Instagram is popular with Gen Z.
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