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Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today

Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today | All about Web | Scoop.it
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.
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More Traffic or More Conversions? No Contest | Social Media Today

More Traffic or More Conversions? No Contest | Social Media Today | All about Web | Scoop.it
Even the most brilliant SEO strategies will be for naught if the site itself fails to entice customers to actually buy. Slice and dice your site traffic analytics all you want.
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5 Ways to Get Visual on Social Media | Social Media Today

5 Ways to Get Visual on Social Media | Social Media Today | All about Web | Scoop.it
A dynamic visual presence is essential to a successful social media campaign. But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs.
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20 Pinteresting Business Tools | Social Media Today

20 Pinteresting Business Tools | Social Media Today | All about Web | Scoop.it
Pinterest is a great tool for businesses (when used effectively), and I'm seeing more engagement, sharing and traffic back as a result of using it.
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Increase Brand Awareness and Engagement on LinkedIn: 10 Tips | Social Media Today

Increase Brand Awareness and Engagement on LinkedIn: 10 Tips | Social Media Today | All about Web | Scoop.it
For my business, Social Media, LinkedIn has proved to be a huge traffic driver for me and a valuable lead source: it is no longer just a resume holder.
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Managing Your Social Media Footprint | Social Media Today

Managing Your Social Media Footprint | Social Media Today | All about Web | Scoop.it
A social media footprint is the trail that you leave behind for others to find every time you use a social media platform.
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What Should Your Social Media Department Be Doing, Anyway? | Social Media Today

What Should Your Social Media Department Be Doing, Anyway? | Social Media Today | All about Web | Scoop.it
The level of exposure and engagement that social media offers its users has, quite clearly, captured the attention of business owners.
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Are You Ready for Social Media 2.0? | Social Media Today

Are You Ready for Social Media 2.0? | Social Media Today | All about Web | Scoop.it
The SEC decision to allow social media to be used as a channel of communication for companies marks the beginning of the transition to Social Media 2.0. A social media savvy audience uses the medium to suit itself.
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Visual Content: How to Re-imagine Your Brand | Heidi Cohen

Visual Content: How to Re-imagine Your Brand | Heidi Cohen | All about Web | Scoop.it
Visual content is a guaranteed winner for marketers because it's a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers.
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Tumblr for Business: Writing Content About Your Company | Social Media Today

Tumblr for Business: Writing Content About Your Company | Social Media Today | All about Web | Scoop.it
Even if you have a good understanding of the many different types of available Tumblr posts, there are still a number of ways to actually use Tumblr’s tools to interact with your audience.
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Q&A: Why the Future of Business Is Shared Experiences | Social Media Today

Q&A: Why the Future of Business Is Shared Experiences | Social Media Today | All about Web | Scoop.it
Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter.
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12 Content Marketing Ideas that Still Rock | Social Media Today

12 Content Marketing Ideas that Still Rock | Social Media Today | All about Web | Scoop.it
Some people may argue that by concentrating more on content marketing, we are actually dragging ourselves one step further to becoming a content mill.
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Small Business: How to Use Time Efficiently On Social Media | Heidi Cohen

Small Business: How to Use Time Efficiently On Social Media | Heidi Cohen | All about Web | Scoop.it
For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource.
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10 Facebook Page Tips to Avoid Looking Like a Fool! | Social Media Today

10 Facebook Page Tips to Avoid Looking Like a Fool! | Social Media Today | All about Web | Scoop.it
These ten Facebook tips are pretty straightforward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies.
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The Role of Humor in Social Media | Social Media Today

The Role of Humor in Social Media | Social Media Today | All about Web | Scoop.it
The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion.
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Facebook Goes Mobile: 10 Research Charts & Analysis | Heidi Cohen

Facebook Goes Mobile: 10 Research Charts & Analysis | Heidi Cohen | All about Web | Scoop.it
Social media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook.
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LinkedIn Finally Rolling Out Facebook-Style Tagging | Social Media Today

LinkedIn Finally Rolling Out Facebook-Style Tagging | Social Media Today | All about Web | Scoop.it
LinkedIn has finally introduced in-status tagging, which has been part of Facebook and Google+ for a long time. This feature makes it far easier for people to follow companies mentioned.
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Corporations on Social Media: Psychopaths, Robots and Airheads | Social Media Today

Corporations on Social Media: Psychopaths, Robots and Airheads | Social Media Today | All about Web | Scoop.it
Corporations desperately want to stake their claims somewhere on social media because, more and more, that’s where the party’s at. Trouble is, they suck at being human and being human is THE core competency that social media demands of its users.
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How Social Media Management Helps You Through a Crisis | Social Media Today

How Social Media Management Helps You Through a Crisis | Social Media Today | All about Web | Scoop.it
Crises happen, so you’d better be prepared! Nowadays, the internet makes crisis situations more challenging since it enables them to spread very rapidly.
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Does Anyone Still Read Industry Publications? | Social Media Today

Does Anyone Still Read Industry Publications? | Social Media Today | All about Web | Scoop.it
All of my communications and my consumption of content has become digital. The switch finally happened and I didn’t even notice. It started about four years ago when I began following thought leaders, analysts, and bloggers on Twitter.
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Using Visual Recognition to Tap into the Consumer Mindset | Social Media Today

Using Visual Recognition to Tap into the Consumer Mindset | Social Media Today | All about Web | Scoop.it
Google Glasses are already showing us ways in which visual recognition and augmented reality can be combined to provide a dizzying array of overlays and information.
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IBM's Design Lab: I Have Seen the Future of Marketing | Social Media Today

IBM's Design Lab: I Have Seen the Future of Marketing | Social Media Today | All about Web | Scoop.it
Last week I had the privilege of touring IBM’s Digital Lab.
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Facebook: Understanding the Business Benefits | Social Media Today

Facebook: Understanding the Business Benefits | Social Media Today | All about Web | Scoop.it
Facebook allows businesses to build a community with the potential of turning a proportion of those community members into customers. Here is a basic yet comprehensive guide for business owners who have not yet gotten started with Facebook.
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What Facebook Hashtags Can Do for Your #Business | Social Media Today

What Facebook Hashtags Can Do for Your #Business | Social Media Today | All about Web | Scoop.it
#RumourHasIt that Facebook is looking to incorporate the hashtag feature into its News Feed. Sure, the same feature that set Twitter apart from the rest of the social media networks - until Google+ started using them, too.
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Rim Riahi's curator insight, April 4, 2013 1:17 AM

#RumourHasIt that Facebook is looking to incorporate the hashtag feature into its News Feed. Sure, the same feature that set Twitter apart from the rest of the social media networks - until Google+ started using them, too.

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How Social Media is "Consumerizing" Healthcare | Social Media Today

How Social Media is "Consumerizing" Healthcare | Social Media Today | All about Web | Scoop.it
Consumer behavior has evolved with the new connectivity and technology at our fingertips.
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