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5 Steps to Writing Email Copy that Converts | Social Media Today

5 Steps to Writing Email Copy that Converts | Social Media Today | All about Web | Scoop.it
The ROI of email is still around $44.25 for every dollar invested, and customers who read emails from brands spend an average of 85% more while shopping.
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5 Tips to Make Facebook Marketing Mobile-Friendly | Social Media Examiner

5 Tips to Make Facebook Marketing Mobile-Friendly | Social Media Examiner | All about Web | Scoop.it
Facebook Mobile Marketing: Learn five things you can do make your Facebook marketing mobile friendly and get more customers.
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Facebook Home: Time to Mobilize Your Content? | Social Media Today

Facebook Home: Time to Mobilize Your Content? | Social Media Today | All about Web | Scoop.it
On the 4th of April, Facebook launched an amplified mobile version of its social network in a risky bid to take over of a new generation of smartphones. How do you take advantage of Facebook Home for your brand?
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Facebook Survey: What Users Hate About Brands | Social Media Today

Facebook Survey: What Users Hate About Brands | Social Media Today | All about Web | Scoop.it
How can you keep your Facebook ‘Likes’ and make sure your fans are engaged, not annoyed? A recent study by Lab42 found 73% of social media users ‘unliked’ a brand for one of three main reasons.
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Email Marketers: Customer Service DOs and DON'Ts | Social Media Today

Email Marketers: Customer Service DOs and DON'Ts | Social Media Today | All about Web | Scoop.it
Brands can’t serve customers well by assuming they all want the same thing. Ask them. Or look at the analytics of who’s opening the emails. (I wasn’t.) Technology makes it so easy to customize email marketing.
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Wait, Social Media Isn't Free? | Social Media Today

Wait, Social Media Isn't Free? | Social Media Today | All about Web | Scoop.it
Yes, handled properly, social media can still be a highly cost-effective component of your marketing, customer service and recruitment efforts.
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How, Why, When and Where You Should Host a Social Contest | Social Media Today

How, Why, When and Where You Should Host a Social Contest | Social Media Today | All about Web | Scoop.it
While contests are fun, they are also engaging, which is why you should host one for your business. In this article I share my tips for how, why, when & where you should host your social contest.
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Scheduling Your Blog: How Often and Best Times to Publish | Social Media Today

Scheduling Your Blog: How Often and Best Times to Publish | Social Media Today | All about Web | Scoop.it
Once you’ve discovered the best times to blog, being consistent with your publishing schedule also increases SEO value and encourages readers to come back regularly for more.
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How to Transform Your Brand Image With Easy Office Upgrades | Social Media Today

How to Transform Your Brand Image With Easy Office Upgrades | Social Media Today | All about Web | Scoop.it
Branding your business is an all-encompassing task. From the content on your web page and the colors you use in your graphics to the look and feel of your office, the space where you and your team work sends a signal of your brand.
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Social Startup: Triple Lift | Social Media Today

Social Startup: Triple Lift | Social Media Today | All about Web | Scoop.it
Triple Lift’s main function is analyzing a brand’s images across platforms such as Facebook, Pinterest, Tumblr, etc., tracking them to see how they’re shared and how much.
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Blogging is More Important Today than Ever Before | Social Media Today

Blogging is More Important Today than Ever Before | Social Media Today | All about Web | Scoop.it
Does your company have a blog or learning center with new content added on a regular basis? If not, you are missing a huge opportunity to increase your company’s visibility and therefore your digital reach.
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Case Study: How Content Diffuses Through Different Social Networks | Social Media Today

Case Study: How Content Diffuses Through Different Social Networks | Social Media Today | All about Web | Scoop.it
Users behave differently on different social media platforms. When a news story breaks it moves across social media in different pulses depending on what the news is and how it travels through these platforms like Twitter, Facebook and WordPress.
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5 Tips for Searching for and Sharing Social Content for Your Brand | Social Media Today

5 Tips for Searching for and Sharing Social Content for Your Brand | Social Media Today | All about Web | Scoop.it
Image It can be challenging to find content that resonates with your brand’s social fans. So why not let them find it for you?Here are five tips for searching and sharing your fans’ social content:
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5 Reasons Why You're Scaring off Facebook Friends | Social Media Today

5 Reasons Why You're Scaring off Facebook Friends | Social Media Today | All about Web | Scoop.it
Are you offending Facebook friends? Check out these 5 reasons to see why you might be repelling friends on Facebook.
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No Readers? No Worries, Your Business Blog Is Still Valuable | Social Media Today

No Readers? No Worries, Your Business Blog Is Still Valuable | Social Media Today | All about Web | Scoop.it
Direct prospective consumers or clients to your blog so that they can learn about your depth of knowledge, expertise, and industry or categorical experience.
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Google Authorship: The Ultimate Guide to Claiming Photographic Attribution in Search | Social Media Today

Google Authorship: The Ultimate Guide to Claiming Photographic Attribution in Search | Social Media Today | All about Web | Scoop.it
eModeration's Blaise Grimes-Viort explains how to successfully claim Google Authorship next to your articles and blog posts using photographic attribution.
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Making Your LinkedIn Network "Work" | Social Media Today

Making Your LinkedIn Network "Work" | Social Media Today | All about Web | Scoop.it
In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy.
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SEO Doesn't Have to Be Rocket Science | Social Media Today

SEO Doesn't Have to Be Rocket Science | Social Media Today | All about Web | Scoop.it
There are many companies that continue trying to “scheme” Google, despite its ultra-complex, algorithmic code implemented last August.
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Small Business Blogging: The Key To Leveling The Playing Field | Heidi Cohen

Small Business Blogging: The Key To Leveling The Playing Field | Heidi Cohen | All about Web | Scoop.it
By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.
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Simple Ways to Get More People to Your Website | Social Media Today

Simple Ways to Get More People to Your Website | Social Media Today | All about Web | Scoop.it
Image You created what could easily be one of the most fantastic websites the Internet has encountered. It’s full of color and great pictures, it scrolls with grace and the content is top class stuff.
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Moving Beyond Social Media | Social Media Today

Moving Beyond Social Media | Social Media Today | All about Web | Scoop.it
More often than not, a successful digital reach strategy includes pitching article ideas to online publications.
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Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today

Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today | All about Web | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
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Microsoft's Latest Social Media Headache | Social Media Today

Microsoft's Latest Social Media Headache | Social Media Today | All about Web | Scoop.it
On Thursday, a then-unknown Creative Director at Microsoft Studios named Adam Orth had what he thought was a harmless Twitter conversation. By Friday Microsoft had a PR nightmare on their hands.
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Mark Zuckerberg Introduces "Facebook Home" for Android | Social Media Today

Mark Zuckerberg Introduces "Facebook Home" for Android | Social Media Today | All about Web | Scoop.it
What would it feel like if our phones were designed around us, not our apps? Today, Facebook has revealed a new integration on Android devices that puts social network updates directly on the home screen.
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Brazil: A Social Media Marketers' Gold Mine | Social Media Today

Brazil: A Social Media Marketers' Gold Mine | Social Media Today | All about Web | Scoop.it
Brazil was recently named the “social media capital of the universe,” with the number of Facebook users being second only to the USA; other networks are also seeing rapid growth.
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