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Vine's Sports Strategy | Social Media Today

Vine's Sports Strategy | Social Media Today | All about Web | Scoop.it
So far, Vine’s rapid rise hasn’t caught the full attention of the sporting world. Lack of strategic thinking could be keeping teams, leagues and athletes from jumping on board.
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5 Ways Twitter's Ads API Will Help Improve Social Business | Social Media Today

5 Ways Twitter's Ads API Will Help Improve Social Business | Social Media Today | All about Web | Scoop.it
The Twitter Ads API is a new tool that will give marketers the ability to leverage various third-party services to improve the creation, management, and measurement of their advertising campaigns.
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A Closer Look At Crowdsourcing | Social Media Today

A Closer Look At Crowdsourcing | Social Media Today | All about Web | Scoop.it
Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people.
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Empathy is a Social Currency — Danny Brown

Empathy is a Social Currency — Danny Brown | All about Web | Scoop.it
As organizations look to move to become social businesses, one of the most important areas they need to focus on is empathy, internally as well as externally.
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The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today | All about Web | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
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How to Use SnapChat as Part of Your Marketing Strategy | Social Media Today

How to Use SnapChat as Part of Your Marketing Strategy | Social Media Today | All about Web | Scoop.it
Image What do you mean you haven’t heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue?Let me fill you in. SnapChat is a relatively new app that is taking the world by storm.
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Is Podcasting the Hot New Media Trend? - Case Study | Jeffbullas's Blog

Is Podcasting the Hot New Media Trend? - Case Study | Jeffbullas's Blog | All about Web | Scoop.it
Fads are exciting and the world of fashion feeds off the energy and opportunity that it brings.
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To Share It Is To Claim It | Social Media Today

To Share It Is To Claim It | Social Media Today | All about Web | Scoop.it
Your friends and followers are by definition composed of a self-selected group who have an interest in the topics and services you focus on.
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There's No Social Media "Easy" Button | Social Media Today

There's No Social Media "Easy" Button | Social Media Today | All about Web | Scoop.it
The heartbeat of social media, social business, planning, integration, goals, objectives, measurement, content, ROI, ROR, marketing, social networks, blogs, and more is you.
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A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas's Blog

A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas's Blog | All about Web | Scoop.it
Most progressive and cool companies and brands have embraced social media. They have created a Facebook page, a Twitter account and a YouTube channel. Despite the opportunities there are many challenges.
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Crowdfunding as a Marketing Tool | Social Media Today

Crowdfunding as a Marketing Tool | Social Media Today | All about Web | Scoop.it
Crowdfunding is a great opportunity for the small business. If you are an owner of a small business company with a great idea but lack venture capital, crowdfunding can be a way out for you.
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Social Media Doesn't Really Connect Us. What Does? | Social Media Today

Social Media Doesn't Really Connect Us. What Does? | Social Media Today | All about Web | Scoop.it
The amazing secret to the marketing universe isn't the newest or niftiest digital anything. Why? Because the media isn't the issue. You see, digital media doesn’t really connect us. I'm going to tell you what does.
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Why You Should Be Using Listly: A Review | Social Media Today

Why You Should Be Using Listly: A Review | Social Media Today | All about Web | Scoop.it
People love lists – mostly because they are very easy to read and at the same time they are full of valuable information.
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Google Adwords and Analytics: A Powerful Combination | Social Media Today

Google Adwords and Analytics: A Powerful Combination | Social Media Today | All about Web | Scoop.it
The biggest mistake made by small businesses when it comes to Google Adwords is just setting up a campaign and then leaving it alone. Linking it to Google Analytics can help.
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The Whimsical Nature of Data Analytics | Social Media Today

The Whimsical Nature of Data Analytics | Social Media Today | All about Web | Scoop.it
The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying, and We Love Amazon, But...
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Uncle Sam Wants You! To Hack [INFOGRAPHIC] | Social Media Today

Uncle Sam Wants You! To Hack [INFOGRAPHIC] | Social Media Today | All about Web | Scoop.it
The world is in great need of hackers. The United States and its allies are pouring money into computer defense, Western governments spending a total of $35.5 billion on telecommunications and cyber security in 2010.
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Ways Small Businesses Can Use Social Media Research | Social Media Today

Ways Small Businesses Can Use Social Media Research | Social Media Today | All about Web | Scoop.it
There are an estimated 4.5 million SMB CEOs with less than 10 employees in the US. Many of these individuals lack the budget for a dedicated marketing staff member, but realize their business can benefit from having an online presence.
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Our LinkedIn Poll on CMOs: What's Your Opinion? | Social Media Today

Our LinkedIn Poll on CMOs: What's Your Opinion? | Social Media Today | All about Web | Scoop.it
We’ve been running a poll in our LinkedIn Group about the best advice that our members could give today’s CMO.
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Getting Inspired From Product Guys To Building A Global Product Like Eventifier. A Story Of Three Friends From Mangalore

Getting Inspired From Product Guys To Building A Global Product Like Eventifier. A Story Of Three Friends From Mangalore | All about Web | Scoop.it
“We three friends used to travel to places like Bangalore/Chennai to attend events and conferences. We used to get inspired from the product guys and wanted to do the same but coming from Mangalore...
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What is Digital PR? | Social Media Today

What is Digital PR? | Social Media Today | All about Web | Scoop.it
Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.
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Optimize Your LinkedIn Profile for Exposure and Engagement: 11 Tips | Social Media Today

Optimize Your LinkedIn Profile for Exposure and Engagement: 11 Tips | Social Media Today | All about Web | Scoop.it
These 11 tips will help you optimize your LinkedIn profile for maximum exposure and set you up for some serious LinkedIn engagement.
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Blogging: How to Create a Mobile Experience | Heidi Cohen

Blogging: How to Create a Mobile Experience | Heidi Cohen | All about Web | Scoop.it
Smartphones and tablets present challenges for bloggers because consumers expect a seamless experience across connected devices regardless of what’s required to provide it.
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The Sunday Share – Content Marketing Art of War — Danny Brown

The Sunday Share – Content Marketing Art of War — Danny Brown | All about Web | Scoop.it
A re-imagining of the classic Art of War, looked at from a content marketing angle.
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The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] | Social Media Today

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] | Social Media Today | All about Web | Scoop.it
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers.
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How Not to Criticize Social Media | Social Media Today

How Not to Criticize Social Media | Social Media Today | All about Web | Scoop.it
As last week proved, social media can be an unpredictable, uncontrollable force. It’s important to critique it and to think of ways it can be tempered, especially during crises.
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