All about Web

Corporations desperately want to stake their claims somewhere on social media because, more and more, that’s where the party’s at. Trouble is, they suck at being human and being human is THE core competency that social media demands of its users.

Crises happen, so you’d better be prepared! Nowadays, the internet makes crisis situations more challenging since it enables them to spread very rapidly.

All of my communications and my consumption of content has become digital. The switch finally happened and I didn’t even notice. It started about four years ago when I began following thought leaders, analysts, and bloggers on Twitter.

Google Glasses are already showing us ways in which visual recognition and augmented reality can be combined to provide a dizzying array of overlays and information.

Last week I had the privilege of touring IBM’s Digital Lab.

Facebook allows businesses to build a community with the potential of turning a proportion of those community members into customers. Here is a basic yet comprehensive guide for business owners who have not yet gotten started with Facebook.

#RumourHasIt that Facebook is looking to incorporate the hashtag feature into its News Feed. Sure, the same feature that set Twitter apart from the rest of the social media networks - until Google+ started using them, too.

Consumer behavior has evolved with the new connectivity and technology at our fingertips.

Event marketing with social media: learn how to maximize the social media presence at your next event.

It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage.

Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content? Without your realizing it, the best parts of your content can be hidden and difficult to find.

If you're on popular social networking sites, you can probably group friends into categories based on their online behavior. But where do you fit in?

When email continues to be used each day by 93% of consumers, it’s important for your business to have a presence in the space and one that performs well. Here are three ways you can grow your database.

A social media footprint is the trail that you leave behind for others to find every time you use a social media platform.

The level of exposure and engagement that social media offers its users has, quite clearly, captured the attention of business owners.

The SEC decision to allow social media to be used as a channel of communication for companies marks the beginning of the transition to Social Media 2.0. A social media savvy audience uses the medium to suit itself.

Visual content is a guaranteed winner for marketers because it's a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers.

Even if you have a good understanding of the many different types of available Tumblr posts, there are still a number of ways to actually use Tumblr’s tools to interact with your audience.

Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter.

Some people may argue that by concentrating more on content marketing, we are actually dragging ourselves one step further to becoming a content mill.

For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource.

In honor of the recently fallen Gators, here's an infographic of a Twitter analysis for the March Madness match-up between the heavily favored University of Florida and the out of nowhere underdogs of FGCU "Eagles." Gone but not forgotten: better...

Gmail and the other ISPs are now blocking emails that you send to your double opt-in subscribers! Why? Because those subscribers aren't opening your email anymore. Send only to real subscribers. Duh.

Just the thought of developing your online marketing strategy can give you a headache. There are so many tools, tactics and strategies out there that it can be difficult to know where to start or even how to improve what you are already doing.

The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering exceptional service.