One of the most important things that you can do to drive repeat sales is to create an email list. One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate.
A Twitter chat is a way for people on Twitter to discuss a topic at a set time and day and to keep track of everyone’s comments and responses by using a hashtag. The great appeal for many is that each comment must be 140 characters or less.
Social Media 101 social media 101 Engaging your customers via social media is a day-in and day-out process that requires serious creativity and a continual effort to post relevant, eye-catching and informative material.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy.
Social media marketing can take a good chunk of time (and money) out of your week. Between creating content, publishing, and disseminating it, you might feel like you don’t have any time or energy left to engage.
Earlier this year, Guy Kawasaki, author, keynote speaker and co-founder of AllTop; Mari Smith, notable Facebook thought leader and author; and Bahram Nour-Omid, the CEO of Passenger and advisor to Nestivity sat down to talk to me about the future...
Last month, Foursquare’s CEO Dennis Crowley addressed rumors that Foursquare’s growth had become stagnant, which he said simply weren’t true – in fact, they consistently see their numbers grow by 10-30% each month.
Here are 5 of my favourite social media campaigns from 2012. All 5 are well known brands. This doesn’t mean that small businesses aren’t running great social media campaigns, it just means that they aren’t getting the same exposure.
I am seeing more and more business leaders, brands, bloggers, educators that are holding back on sharing the goods. Some are auto tweeting links to blog posts with out dated links or tools that expired over a year ago.
The customer expectation that brands will be on all social media and customers' use of multiple channels to find product information are just too of the burgeoning trends on the web affecting business in 2013.
If though you are using it for business purposes, your goals need to revolve around sharing and engagement, not just your follower number. In the Twitter world that means getting mentions and retweets.
If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.