To quote Henry David Thoreau in Walden, he said “Things do not change, we change." This is truer today than it was. Nowadays, you not only feel change, you see it. So with all the pressures of a changing world and market landscape, you ask yourself, “Is it time for a rebrand?” Rebranding is risky business, but if done well you will reap a bigger harvest. Rebranding is a major decision, so here are 10 things to consider before rebranding your social media profiles.