All about Web

Last year, the person beside you and the one you look at the mirror every day spent 3 hours and 7 minutes online for social media on a daily basis.

Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time.

When our clients are struggling, we typically see that there’s a gap in a key dependency of their overall marketing.

So, you’re getting a lot of traffic to your site using social media, SEO and content marketing. Well done! But the job is only half done.

As a successful small business owner, you most likely have an active Twitter account and are consistently putting out great content (and if you are a little behind on the twitterverse, here’s some handy tips to help you along the way).

Yesterday, I opened up my Facebook to find that I was part of the latest new feature roll-out. My Facebook is now sporting a new top header, and a BIG search box. It’s so big and inviting, so I immediately took it for a spin.

Many businesses, large and small, underestimate the value of branding.

While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important...

Marketers are known for their expansive list of acronyms and dropping trendy buzzwords (think ROI, PPC, KPI, growth hacker, thought leader – feel free to add yours to the list!).

Have you ever published content so popular that it went viral?

Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers.

As we pass the halfway point of 2013, Pinterest’s rapid growth shows no signs of abating.

Every brand is a creative brand. Why? Branding is storytelling, and storytelling is a creative work.

If you’re a marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook.This is due to Facebook’s 20% rule, which means that any promoted page posts through their services will need to...

Facebook allows the ability to aggregate conversations around a single topic through the use of hashtags. Here is what brands need to know...

Constellation Research pioneered the complete set of front office and back office use cases for social business in 2010. This report provides insight into a key mega-area -- lead to deal use cases.

nstagram is still in its infancy, despite its massive network of users. Perhaps the future will enable brands to advertise directly on the network, reaching far more users than their followers.

Rumors of Facebook hashtags began to circulate in March, but now that they’re finally here we will begin to see whether they enhance user experience and functionality on Facebook, or indicate that Facebook developers are losing their creative edge...

Every body is on the content band wagon. Businesses daunted by the prospect of social media are nowing having to recognise that search marketing is converging with social and this needs to fueled by a healthy flow of quality content.

The opportunity to create one to one relationships with thousands of customers has eluded marketers until now. The high costs associated with personalized marketing messages prevented companies from connecting with people on a personal level.

Facebook has finally announced that they be launching clickable hashtags on the social media platform, similar to other services such as Pinterest, Instagram,Twitter & tumblr.

How will Facebook hashtags affect your online privacy?

In addition to communicating daily in our secret Facebook group, we group video chat once a month, and most of us have now met in person during various travels to each other’s states.

Although Google Glass is still not available to the public, the company’s next project is surely turning a lot of heads. Everyone wants a piece of these eyewear computers and everyone wants to be a part of something truly high-tech.