All about Web

For the most part, the people who register for your webinar are qualified leads. Some will be competitors because they want to see what you’re up to and will want to copy you, but most will be people who want to do business with you.

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled.

Pinners can now send individual pins to their friends on-site as long as they both follow each other – before, pins had to be sent via email. Pins can be sent on both desktop and mobile devices, to both desktop and mobile devices.

What does SEO look like when tailored to a Spanish-speaking audience? Here’s a hint: it’s not about a direct translation of keywords.

We have a compiled a social media glossary of 25 technology terms that are confusing and need to be explained. Check out the article now!

When it comes to branding, you can’t afford to make any mistakes. The slightest misstep will negatively impact public perception of your business, and it might take years to fully recover.

Ever wonder where a viral pin originates? How many people pinned it before it took off? How long did it take for the pin to go viral? We wondered, too! So, we mapped out Dan Ashbach's most popular pin and found quite the family tree.

Pinterest has announced an improvement to its suite of mobile apps that includes notifications, mentions, easier search, sending pins and more.

Any serious foray into the Google Cloud should begin with the adoption of the company’s flagship browser, Google Chrome. With a reported 37% of global web browser usage, Chrome is the most popular web browser on the planet.

Twitter has been my number one social media platform for a long time. It was the first social network I embraced after I started my blog.

Private sector banks are embracing social media far quicker than their public sector counterparts. Use of social media can help make a company appear to be more accessible, which may explain why mo...

A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content.

Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook.

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.

Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But these three little settings for your Page can also dramatically increase reach.

In the latest in an ongoing series of moves to shake things up, Yahoo announced a new partnership with Twitter Thursday that will see select Tweets being folded into the Yahoo newsfeed.

Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy.

Facebook has made sections available worldwide, enabling all users to express themselves and share their interests in app-specific boxes on the timeline.

Instead of relying on exclusively on locks–and waiting for the new locks to be installed—companies need to invest in proactive monitoring to complement the locks.

Because of all the noise in this vast Internet maize, it’s no easy task getting your infographic out there, and even the most beautiful ones need lots of heavy promotion to get in front of as many people as possible, generate shares and get plenty...

Video content can greatly amplify your social media marketing.

Facebook insights gives you a fabulous amount of information, but it is only as good as the user using it. To increase your Facebook reach, your goal should be to get as many shares, likes and comments on your posts as you can.

If you want to grow your business with Facebook, you have to be constantly adding value and engagement on your page.

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.

Joe Kyrillos kept asking his opponent Senator Robert Menendez (D-NJ) to debate him last summer, but Menendez wouldn’t do it.