Research shows that the search volume for Infographics has increased by a whopping 800% between 2010 and 2012. At the same time, there’s been an explosion of popularity with visual content – from technologies like Postano to platforms like Pinterest.
Big follower numbers may look good from a vanity perspective, but if you can leave your ego to the side and focus and building a relevant Twitter following that actually takes action, then you're onto a winner.
Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers.
97% of shoppers say they’re likely to turn to social media for advice before making a holiday purchase. Even knowing that number, your social marketing budget may not be huge. So how do you get your brand in front of those eyeballs?
In this day and age of content marketing, big data and shrinking attention span for ever-increasing amounts of shared information, the KISS principle is perhaps best summarized as: Keep it Significant and Shareable!