All About Social Media!
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All About Social Media!
The latest insight and information from the Social Web!
Curated by XPLAIN
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5 ways to deal with a Social Media crisis

5 ways to deal with a Social Media crisis | All About Social Media! | Scoop.it
It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation ...
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Simply Spectacular Social Media Campaigns

Simply Spectacular Social Media Campaigns | All About Social Media! | Scoop.it
We can easily become a little blasé to social media efforts we see daily. Here's our list of five colourful social media campaigns to spark inspiration.
XPLAIN's insight:

From Water is Life charity's #firstworldproblems hashtag highjacking to Old Spice's Smellcome to manhood, here are 5 inspirational Social Media initiatives that managed to strike a chord with consumers!

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Can Snapchat Work For Your Brand?

Can Snapchat Work For Your Brand? | All About Social Media! | Scoop.it
I’m sure by now you've heard of Snapchat. It’s been all the rage throughout 2013. From disappearing messages, NSFW messaging to even turning down an offer..
XPLAIN's insight:

Here is everything you need to know about Snapchat and whether it would be a good fit for your Brand's marketing strategy!

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Cedar Brown's curator insight, January 30, 2014 12:08 PM

My post about Snapchat! 

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30+ Statistics How Social Media Influence Purchasing Decisions - infographic

30+ Statistics How Social Media Influence Purchasing Decisions - infographic | All About Social Media! | Scoop.it
Although there are no silver bullet points to help you understand the real value of social media marketing, but here we've 30+ incredibly compelling stats that will convince you enough that social media has the power to influence purchasing...
XPLAIN's insight:

30 surprising stats about how Social Media influences purchasing and drives consumers from sharing to shopping!

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3 Scientific Studies With Real Insight Into Social Media

3 Scientific Studies With Real Insight Into Social Media | All About Social Media! | Scoop.it
It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let's take a look in these 3 scientific studies that prove social media has a real effect on sales.
XPLAIN's insight:

Some interesting insights on Social Media, and the way they should be utilised by Brands to be most influential and bring out the best results!

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6 Tips for Instagram Marketing Mastery

6 Tips for Instagram Marketing Mastery | All About Social Media! | Scoop.it
Instagram is one of the fastest growing mobile apps. How do you take advantage of its 150 million users? Here are 6 Tips for Instagram marketing mastery
Vasia Dimitropoulou's insight:

Get the most out of Instagram with this great set of tips!

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How Social Search Helps Marketers Boost Their Brands (Infographic)

How Social Search Helps Marketers Boost Their Brands (Infographic) | All About Social Media! | Scoop.it
How important do you see social search for your brand or your company? Not much. Well, you might reconsider this answer when you have read ...
XPLAIN's insight:

As social influence on purchase decision making continues to be on the rise, Brands need to make sure they are taking advantage of social search!

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How to Use Online Social Media Events to Improve Your Marketing

How to Use Online Social Media Events to Improve Your Marketing | All About Social Media! | Scoop.it
Learn how to get customer feedback, reach more fans and generate leads by creating and managing events on social media networks.
XPLAIN's insight:

Great ideas on how you can use Social Media events to connect with prospects, strenghten customer relationships, and build your Brand!

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8 Ways to Keep Your Social Media Updates Fresh

8 Ways to Keep Your Social Media Updates Fresh | All About Social Media! | Scoop.it
Small business owners managing their own social media often ask the same question: “How can I keep my updates fresh and engaging?
Vasia Dimitropoulou's insight:

Find out how to never run out of fresh original content!

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What Does a Day in Social Media Look Like? [Infographic]

What Does a Day in Social Media Look Like? [Infographic] | All About Social Media! | Scoop.it
Social Media - Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?
XPLAIN's insight:

Check out the following infographic to get a snapshot of daily Social Media activity by platform and main online trends!

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Top 10 Social Media Marketing Posts: This Year in Social Media

Top 10 Social Media Marketing Posts: This Year in Social Media | All About Social Media! | Scoop.it

Read these popular articles to improve your marketing.

Vasia Dimitropoulou's insight:

Want to step up your Social Media game? Find great ideas you can easily put to use among this handy collection of popular posts covering everything there is to know about best practices and hottest trends!

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Instagram Direct Messaging and How To Use It For Your Business

Instagram Direct Messaging and How To Use It For Your Business | All About Social Media! | Scoop.it
Instagram just released a new feature that many are calling a Snapchat killer. The new feature is Direct Messaging and it allows you to send private images and videos to other Instagram users.
XPLAIN's insight:

Explore Instagram's new Direct Messaging feature and check out ways you can use it to promote your business!

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How Social Currency Affects Behavior

How Social Currency Affects Behavior | All About Social Media! | Scoop.it
It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public. Numerous studies have been conducted about the impact of reviews on buying behavior.
XPLAIN's insight:

Psychologist Robert Cialdini documents six principles of ethical persuasion: social proof, authority, scarcity, affinity, commitment/consistency, and reciprocity.

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Facebook Anniversary and Information

Facebook Anniversary and Information | All About Social Media! | Scoop.it
It’s already been 10 years since Mark Zuckerberg and associates came up with the revolutionary concept of Facebook. It soon became mainstream, morphing into a multibillion dollar company traded at the New York Stock Exchange and taking hold in the lives of over 1.28 billion users across the planet.
Vasia Dimitropoulou's insight:

As Facebook turns 10, here are 10 facts to consider!

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With Paper, Facebook just blew its own iPhone app out of the water

With Paper, Facebook just blew its own iPhone app out of the water | All About Social Media! | Scoop.it

...Facebook is announcing a new standalone iPhone app called Paper. Contrary to earlier rumors, it's much more than just a news-reading app — it's a complete reimagining of Facebook...

XPLAIN's insight:

Facebook to release Paper, a standalone curated visual news reader launching Feb. 3 on iOS.

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Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access

Instagram Is The Fastest-Growing Social Site Globally, Mobile Devices Rule Over PCs For Access | All About Social Media! | Scoop.it
Pinterest may have passed Twitter in popularity in the U.S. according to new figures out last month from Pew, but globally the social network to watch may be..
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] | All About Social Media! | Scoop.it

Getting started in Social Media? Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Vasia Dimitropoulou's insight:

This nice snapshot of key statistics data for Pinterest, Twitter, Facebook, Instagram, Google+ and LinkedIn will help you pick the social network that's right for you!

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Social Media Pay to Play: When it Makes Sense

Social Media Pay to Play: When it Makes Sense | All About Social Media! | Scoop.it
One of the important social media trends for 2014 is making financial investments in the major social media networks in order to accomplish specific objectives, otherwise known as pay to play. The ...
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INFOGRAPHIC: How To Boost Facebook Page Engagement

INFOGRAPHIC: How To Boost Facebook Page Engagement | All About Social Media! | Scoop.it
Doubling your Facebook likes in just five minutes per day may be a bit ambitious, but mobile application monetization company SkyRocket provided some handy tips, in infographic form, on how page administrators can increase engagement for their pages.
Vasia Dimitropoulou's insight:

Check out how you can effectively multiply engagement opportunities by promoting your Facebook page online and offline! 


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How To Use Social Media To Make Sales

How To Use Social Media To Make Sales | All About Social Media! | Scoop.it
An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out that social media can help you accomplish this quickly and easily.
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Facebook Sponsored Stories Going Away in April, But Not Really

Facebook Sponsored Stories Going Away in April, But Not Really | All About Social Media! | Scoop.it

Facebook announced that Sponsored Stories will be no more come April, and many people around the interwebs are kind of freaking out. But Sponsored Stories aren’t *actually* going away.

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5 Ways to Show Brand Personality on Social Media

5 Ways to Show Brand Personality on Social Media | All About Social Media! | Scoop.it

Modern-day marketing has shifted from a focus on promoting products to a concentration on creating Brand awareness. This means that traditional mediums such as television and radio are being replaced with Social Media channels.

Vasia Dimitropoulou's insight:

Promote your Brand's personality on Social Media with a few simple steps!

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7 Tips To Instagram Photos That Will Get You More Likes (Infographic)

7 Tips To Instagram Photos That Will Get You More Likes (Infographic) | All About Social Media! | Scoop.it

Instagram has quickly become a very popular Social Media. The site already has over 150 million users. Businesses need to get on this network and share photos too.

XPLAIN's insight:

Adjust your content strategy for the types of photos that get the most "Likes" to maximize Instagram engagement and exposure!

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How to Increase Your Pinterest Engagement by 216%

How to Increase Your Pinterest Engagement by 216% | All About Social Media! | Scoop.it

Pinterest will be four years old in March.  It has well over 70 million users.  And it's the fourth largest traffic source in the world.

Vasia Dimitropoulou's insight:

Some great tips on how you can increase engagement on Pinterest to get more exposure for your Brand!

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YouTube Announces Live Streaming Video for All Users

YouTube Announces Live Streaming Video for All Users | All About Social Media! | Scoop.it
A feature up until now only available to a select group of YouTube users is now available to all. That feature is streaming video. And it is being touted as an important means of creating engagement on your YouTube channel and collecting subscribers.
XPLAIN's insight:

YouTube is now allowing all users with verified accounts in good standing to stream live footage. 

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