Nordstrom takes Pinterest engagement to new level | ALL ABOUT PINTEREST WITH PHILIPPE TREBAUL ON SCOOP.IT | Scoop.it

Pinterest and online shopping -- it's a match made in retail heaven. But Nordstrom is trying to bridge the gap between online shopping and the in-store shopping experience by bringing Pinterest to life. According to Gigaom, Nordstrom has begun labeling its "Top Pinned Items" in stores with a Pinterest logo, alerting shoppers which items are the most popular online.


The store is also leveraging iPad displays to showcase products that are popular on Pinterest. 


Pinterest, interestingly, is the company’s largest social community with 4.5 million followers. (The Seattle retailer has 270,000 followers on Twitter and 2.1 million likes on Facebook).


The program, currently in place at 13 Nordstrom locations.


Via JWT_WOW