When I was in Korea earlier this year, my friend and fellow street photographer David Kim shared a TED talk with me titled: “How great leaders inspire action.” David holds a leadership position at his job, and he told me that this talk changed the way how he lead others and how he leads his own life. Needless to say, I was fascinated by the talk and after watching it – it changed my life.
In the talk Simon Sinek makes the case that successful leaders/organizations/companies asked the question “why” before asking the “what” or the “how”. For example, he used Apple, Martin Luther King, and the Wright Brothers as examples who focused on the “why” questions. For Apple, they follow the “why” question when it comes to making computers. Why does Apple do what they do? They want to inspire people through elegant, simple, yet powerful devices. For Martin Luther King, why did he want to see equality and freedom for all races in the states? Because he had a dream.
For the Wright Brothers, why did they work so hard to build the first flying airplane? Not to make money, but to create a technological breakthrough that would help all of mankind.....
Via Thomas Menk