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It's all about Localisation
News, articles and anything interested about Globalisation, Localisation and Internationalisation
Curated by Curri Barcelo
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How Top Brands Improve Global to Local Marketing Campaigns

How Top Brands Improve Global to Local Marketing Campaigns | It's all about Localisation | Scoop.it
Global brand consistency is a key strategy and position of market strength, but "think globally, act locally" is challenging for global marketing executives
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Website Localization vs. Globalization vs. Translation: What’s the Difference?

Website Localization vs. Globalization vs. Translation: What’s the Difference? | It's all about Localisation | Scoop.it

The terms website localization, globalization, and translation are often mistakenly used interchangeably, but there are important distinctions between them. Although these three processes are related, understanding the differences between them can help you communicate more clearly with your website localization services providers, internal marketing and IT departments.

Curri Barcelo's insight:

I would remove from the text the parragraph: "The two most popular types of translation are human and machine. If you are preparing marketing materials that existing and potential customers will see, it is a good idea to work with professional linguists without the use of machine translation."

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Careers in the L10n Industry: Positions, Paths, and Programs

Careers in the L10n Industry: Positions, Paths, and Programs | It's all about Localisation | Scoop.it
Jobs in the L10n industry. [Click here to learn more about: Software Localization, Document Translation, Website L10n, Software Internationalization, Desktop Publishing]
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How to assure good quality in website localisation

How to assure good quality in website localisation | It's all about Localisation | Scoop.it
How to review your website translation and localisation to assure high quality
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What is culturalisation and why should I care about it?

What is culturalisation and why should I care about it? | It's all about Localisation | Scoop.it
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Why User Interface (UI) Testing is Important for Localized Software

Why User Interface (UI) Testing is Important for Localized Software | It's all about Localisation | Scoop.it
This blog post discusses in detail why user interface (UI) testing is an important part of the software localization process | Multilingual Software Testing
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Why Culturalization and Localization is Critical - Gaming IQ

Why Culturalization and Localization is Critical - Gaming IQ | It's all about Localisation | Scoop.it
Localization and Culturalization are integral to producing quality games that can be released internationally, and Kate Edwards tells Gaming IQ why.
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Internationalization, Localization, and Translation: What's the difference?

Adam Asnes, internationalization and localization expert at Lingoport, discusses the difference between and internationalization, localization, and translation. (Internationalization, Localization, and Translation: What’s the difference?
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Translation and Localization: A Guide within the Context of Globalization and Internationalization

Translation and Localization: A Guide within the Context of Globalization and Internationalization | It's all about Localisation | Scoop.it
A beginner's guide to localization (#l10n) and translation (#t9n) within the context of internationalization (#i18n) and globalization (#g11n) for business. Definitions, process, types, tools, the sector and vendors.
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7 Tips on App Localization for the Chinese Market

7 Tips on App Localization for the Chinese Market | It's all about Localisation | Scoop.it
Practical tips on how to localize your app for success in China. Understand the Law : Payment Methods: Use Local Social Media : Chinese Cloud Technolog y: App Stores in China.
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Choosing the perfect keywords for your iOS app

Choosing the perfect keywords for your iOS app | It's all about Localisation | Scoop.it
It’s time to generate a list of keywords that will help potential customers to find your iOS app. This article will show you how to boost your chances of choosing the right keywords for maximum App store success.
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Why localise mobile applications? Benefits for companies - Beyond the words

Why localise mobile applications? Benefits for companies - Beyond the words | It's all about Localisation | Scoop.it
How can your company benefit from localising mobile applications
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The Regional Differences of Languages and Their Impact on Game Localization: Exploring Spanish Localization across the Americas

The Regional Differences of Languages and Their Impact on Game Localization: Exploring Spanish Localization across the Americas | It's all about Localisation | Scoop.it
How are game translators able to account for these regional differences, maintaining an immersive experience consistent throughout an entire region?
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What To Consider When Localizing Your Website Into English

What To Consider When Localizing Your Website Into English | It's all about Localisation | Scoop.it
For a lot of businesses the thought of expanding is appealing but the move can be fraught with concerns over cost and straying into the unknown. It is all too often the case that businesses find themselves in a catch-22 situation; the ROI of localization is an unknown, however it will remain unknown unless you take a leap of faith.
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How Mango used Localisation and Internationalisation to Conquer High Street Global Fashion

How Mango used Localisation and Internationalisation to Conquer High Street Global Fashion | It's all about Localisation | Scoop.it
Mango, the once small Barcelona fashion store, has gone global. In this article, Spanish translator and localisation expert, Tania Gonzalez Veiga, looks at how Mango used localisation and internationalisation to expand globally and become a high street name...
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Why User Interface (UI) Testing is Important for Localized Software

Why User Interface (UI) Testing is Important for Localized Software | It's all about Localisation | Scoop.it
This blog post discusses in detail why user interface (UI) testing is an important part of the software localization process | Multilingual Software Testing
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Guide to international transcreation

Guide to international transcreation | It's all about Localisation | Scoop.it
This report is aimed at professionals who need information on transcreation and cultural adaptation of marketing messages for target audiences around the globe.
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L10n, i18n, and G11n Industry Stats and Growth Projections

L10n, i18n, and G11n Industry Stats and Growth Projections | It's all about Localisation | Scoop.it
Globalization Industry Stats and Growth Projections | Web Panel: Predictions for the Localization Industry in 2014 and Beyond | Software L10n and i18n
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Localization - An Essential Component for International Businesses

Localization - An Essential Component for International Businesses | It's all about Localisation | Scoop.it
We’ve all heard the term ‛localisation’ before – certainly you’ve seen it referred to in this blog if you’re a regular reader.
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Report: Increase Your Global App Downloads through Internationalization and Localization

Report: Increase Your Global App Downloads through Internationalization and Localization | It's all about Localisation | Scoop.it
App localization (L10N) and Internationalization (I18N) are identified by analytics firms as a primary means of increasing downloads and sales of smartphone apps by targetting global app consumers.
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SEO and Website Localization

SEO and Website Localization | It's all about Localisation | Scoop.it
Search Engine Optimization (SEO) and success go hand by hand. It does not matter how good your content is or how nice your website is, if your potential clients can’t find it.

Via Dixon Translations
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Arabic Localization, Going Backwards?!

Arabic Localization, Going Backwards?! | It's all about Localisation | Scoop.it

While on an Air France flight recently, I couldn’t help but notice a fancy new inflight entertainment system on their Boeing 777 flights from Boston to Paris. I’ve been flying Air France for many years and this is the first time in coach class that I get my own entertainment system.

While not in use, the system screen displayed a picture of a young woman sending bubbles into a blue sky. Each bubble had the word “Welcome” in a different languages– a nice international touch on an international flight!

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