If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella.
While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base.
Many business owners and marketers are still thinking about LinkedIn as it was a year ago – a nice place to get a backlink for the business and a great place to build up one’s own personal brand.
Today LinkedIn welcomed their fourth female executive team member, Pat Wadors. The addition of Wadors to the senior leadership of LinkedIn puts the company ahead of previous Silicon Valley gender ratio leaders Google, Adobe and Salesforce, who each have three women on their executive teams. Wadors has previously held senior human resource roles at Twitter, Yahoo! and most recently Plantronics before joining LinkedIn as the Vice President, Global Talent Organization.
Anita Windisman's insight:
Yay....girl power!! I'm proud to work for this great company.
LinkedIn has announced yet another new feature that B2B marketers should be paying attention to—sponsored posts. On the heels of lots of changes, includin new personal profiles and revamped company pages, this new functionality is interesting and sure to be something that smart B2B marketers will put to use as part of their integrated marketing strategies.
For the past week, thousands--perhaps tens of thousands--of LinkedIn users have been getting electronic pats on the back for attracting amazing numbers of page views on their profiles or for winning a stunning number of endorsements for a skill...
.If you’re an active LinkedIn user, the odds are good that in recent days you’ve received an email congratulating you on what seems, on the surface, like a flattering bit of news: Your profile is among the top five per cent (or one per cent, or 10 per cent) most-viewed profiles on the site...
Anita Windisman's insight:
Are you one of the top 1%, 5% or 10%? Me....I'm part of the top 1%.
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