It’s no secret that employers are reluctant to hire older workers. Among other things, they are skeptical about their energy level and ability to use new technology. With so many businesses harnessing social media to build their brands, they also want people who are digitally fluent. Building an online presence with a strong LinkedIn profile can help baby boomers find a new job or hang onto the current one.
But on LinkedIn as in other contexts, the challenge arises: How can workers who are 50 and older accentuate their abilities and not look over the hill? I recently put that question to Nicole Williams, LinkedIn’s career expert. Here are the strategies she recommends to deflect age-related bias as you complete the key sections of the LinkedIn template.