Having already heightened the aesthetic of its home page, LinkedIn has turned its attention to revamping the view and functionality of the profile page. The new look's most noteworthy features are an increased text size in the marquee (the copy that signifies your name and professional headline) and an enlarged, more prominently positioned photo portal.
In this new rendition, LinkedIn is shining the spotlight on you.
As the headshot has escalated in importance, special attention ought to be paid to the selection of your pose, wardrobe and facial expression. A thoughtful, pleasing portrait instantaneously enhances you, pulls people in and motivates them to learn more about you. A poorly composed, pixilated or unflattering photo will quickly deflate visitors to your page. No image whatsoever is a deal-breaker. (As has become my mantra: People don’t do business with ghosts.)