All About LinkedIn
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Insights, statistics, news, and tips on how to use and benefit from LinkedIn.
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8 Easy Ways To Promote Your Business On LinkedIn

8 Easy Ways To Promote Your Business On LinkedIn | All About LinkedIn | Scoop.it

LinkedIn isn't just a place for personal promotion and career networking — businesses can do a lot on the professional network. In Dan Sherman's Maximum Success With LinkedIn, that point is stressed heavily.


LinkedIn looks a lot like Facebook, but with a targeted audience that companies can take advantage of. The best part: many of the solutions for increasing the presence of your business on LinkedIn are free and easy to use.


And many of them you are probably already doing in other social media, just not on LinkedIn.

 

 

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Are You Making LinkedIn Mistakes?

Are You Making LinkedIn Mistakes? | All About LinkedIn | Scoop.it

Keeping up on everything is hard.  I recently took a look at my own LinkedIn profile, and while it had only been a couple of months, it already needed some updating.  I can only imagine how many small
business owners tend to pass up this social mediaplatform because of their busy schedules.  

 

But what I’ve realized is this really can be an error in judgement since LinkedIn can be a great way to build your online presence, network with others and discover potential prospects and opportunities.

 
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6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile | All About LinkedIn | Scoop.it

Somewhere along the line you started treating it more like a resume. It's time to fix that.

 

Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.

So let’s tune yours up with six simple steps:

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The Art Of Writing Your Own Bio: How To Toot Your Horn Without Sounding Like A Blowhard

The Art Of Writing Your Own Bio: How To Toot Your Horn Without Sounding Like A Blowhard | All About LinkedIn | Scoop.it
After college, I did what most liberal arts grads do when they come to Washington: I interned at a think tank. As I subsequently embarked on my career, I shied away from the word “intern,” a moniker that I felt would betray my lack of experience.
Anita Windisman's insight:

Take note...some of this can apply to writing your own LinkedIn profile summary.  Although, on LinkedIn, write your summary in the "first" person, NOT the third person.

 

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The Recipe for a Perfect LinkedIn Profile Photo

The Recipe for a Perfect LinkedIn Profile Photo | All About LinkedIn | Scoop.it

Today the Wall Street Journalchatted with Nicole Williams, who is a "connection director." No, that's not what Heidi Fleiss got put in jail for. Williams works at LinkedIn, the social media equivalent of a "networking event" in a hotel conference room except without the sweaty cold cuts that bald guys are eating with their fingers.

 

Well, Nicole has some advice for just what your LinkedIn profile photo should look like, and I bet it's things you would never think of. Here are her points boiled down:

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