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8 Easy Ways To Promote Your Business On LinkedIn

8 Easy Ways To Promote Your Business On LinkedIn | All About LinkedIn | Scoop.it

LinkedIn isn't just a place for personal promotion and career networking — businesses can do a lot on the professional network. In Dan Sherman's Maximum Success With LinkedIn, that point is stressed heavily.


LinkedIn looks a lot like Facebook, but with a targeted audience that companies can take advantage of. The best part: many of the solutions for increasing the presence of your business on LinkedIn are free and easy to use.


And many of them you are probably already doing in other social media, just not on LinkedIn.

 

 

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All About LinkedIn
Insights, statistics, news, and tips on how to use and benefit from LinkedIn.
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13 Great LinkedIn Company Page Cover Photos to Inspire Yours

13 Great LinkedIn Company Page Cover Photos to Inspire Yours | All About LinkedIn | Scoop.it
People are drawn to visuals, particularly on the web. In fact, I’d bet that at least some portion of you have already skipped this section and have begun looking at the photos embedded in this article (don’t fret, I’d do it too).

Using that logic, when building your LinkedIn
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LinkedIn CEO Jeff Weiner explains his No. 1 management principle

LinkedIn CEO Jeff Weiner explains his No. 1 management principle | All About LinkedIn | Scoop.it
"Compassionate management" is about using empathy to reduce tensions and get things done.
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Find LinkedIn Profiles with Google Search

Find LinkedIn Profiles with Google Search | All About LinkedIn | Scoop.it
How recruiters can find potential candidates on LinkedIn with some simple Google search queries. The scraped LinkedIn profiles can be saved to a Google Sheet.
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The online recruiting revolution is here

The online recruiting revolution is here | All About LinkedIn | Scoop.it
"Hillary Clinton joins LinkedIn because ‘she’s looking for a new job’ (1) ran a recent Fortune headline. The author explains that the candidate for the US presidency does what everybody else who is looking for work does: sign up to LinkedIn or another of the social networks that put professionals in touch with employers.These online platforms are revolutionizing the way firms identify and attract talent, one of the biggest concerns of human resource departments, as well as CEOs, who are all
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Creating Economic Opportunity in Cities Around the World

Creating Economic Opportunity in Cities Around the World | All About LinkedIn | Scoop.it
In developing the world’s first Economic Graph, we are realizing LinkedIn’s vision to create economic opportunity for every member of the global workforce.
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Measuring Gender Diversity with Data from LinkedIn

Measuring Gender Diversity with Data from LinkedIn | All About LinkedIn | Scoop.it
We are uniquely positioned, by virtue of LinkedIn's data, to provide insight into gender equality across every industry represented on the network. In fact, one of the winning teams of the LinkedIn Economic Graph Challenge is currently working on research that evaluates gender differences in self-promotion on profiles.

Having
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LinkedIn may be the bane of your inbox, but it could help add $2.7 trillion to global GDP

LinkedIn may be the bane of your inbox, but it could help add $2.7 trillion to global GDP | All About LinkedIn | Scoop.it
It's about getting more people to work.
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Marco Favero's curator insight, June 15, 5:09 AM

aggiungi la tua intuizione ...

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Empowering Women in Tech at LinkedIn to Transform Their Careers

Empowering Women in Tech at LinkedIn to Transform Their Careers | All About LinkedIn | Scoop.it
Two of the core values guiding everything we do at LinkedIn are integrity and collaboration.To live our values fully, we believe it’s critical to have our employees represent as diverse a range of backgrounds and viewpoints as our members do. This balance of perspectives helps us achieve our goal of
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LinkedIn’s 2015 Workforce Diversity

LinkedIn’s 2015 Workforce Diversity | All About LinkedIn | Scoop.it
In 2011, I attended the APEC Women and Economic Summit, and it changed my entire career outlook and trajectory. That forum focused on the barriers to economic participation faced by women and others - and how much better it is for nations when everyone has a chance to be part
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7 Tips for LinkedIn Company Pages

7 Tips for LinkedIn Company Pages | All About LinkedIn | Scoop.it
LinkedIn is a unique social network. It is where a broad range of professionals spend their time online, and there are a lot of them who do so! The perception that people set up their profile and the…
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Hillary Clinton Joins LinkedIn Because 'She's Looking for a New Job'

Hillary Clinton Joins LinkedIn Because 'She's Looking for a New Job' | All About LinkedIn | Scoop.it
The presidential candidate looking to make a career move takes to the career networking site
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Have LinkedIn and Medium Killed the Old-Fashioned Blog?

Have LinkedIn and Medium Killed the Old-Fashioned Blog? | All About LinkedIn | Scoop.it
When to post on the big platforms–and when to stick to your own site.
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Optimize your most important keyword on LinkedIn

Optimize your most important keyword on LinkedIn | All About LinkedIn | Scoop.it
If you're looking for a job or trying to build new network connections, your LinkedIn headline is very important
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How To Use Your LinkedIn Profile To Land You A Job

How To Use Your LinkedIn Profile To Land You A Job | All About LinkedIn | Scoop.it
If you missed out on the milkround recruitment cycle, chances are you’re starting to think seriously about what you want to do with your future round about now. Some of you may be panicking abou
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The Importance of Mindfulness and Compassion at Work: LinkedIn Speaker Series with Matthieu Ricard

The Importance of Mindfulness and Compassion at Work: LinkedIn Speaker Series with Matthieu Ricard | All About LinkedIn | Scoop.it
Matthieu Ricard is a Buddhist monk who left a career in cellular genetics to study Buddhism in the Himalayas more than 45 years ago. Often referred to as the “happiest man in the world,” Matthieu is an international best-selling author and a
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Improve your SEO by publishing to LinkedIn

Improve your SEO by publishing to LinkedIn | All About LinkedIn | Scoop.it
Despite publishing to LinkedIn once a month for the past 15 months, it’s only since LinkedIn recently rolled out its new stats feature that I realised how highly published posts rank in Google search results.Two of my posts were getting lots of views 6 months to a year after they were published and I didn’t know why. When I looked at the new stats feature I saw 100% of the traffic to them was from Google. When I mentioned this to a colleague she whipped out her iPhone, went onto Google, typed in
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lynda.com (now a LinkedIn company) Makes Learning to Code Easier with Practice Coding

lynda.com (now a LinkedIn company) Makes Learning to Code Easier with Practice Coding | All About LinkedIn | Scoop.it
Because we know people learn best by doing, we’ve just integrated practice coding into more than 38 courses in in HTML, CSS and Javascript. Learners can now work on their coding skills in a window that appears alongside their chosen course. This is just a start and we'll be adding
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3 Brilliant LinkedIn Summaries That Will Inspire You to Update Yours Right Now

3 Brilliant LinkedIn Summaries That Will Inspire You to Update Yours Right Now | All About LinkedIn | Scoop.it
3 Tips for Writing a Good LinkedIn Summary - The Muse: Guess what? They're actually entertaining to re...
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Why Smart Companies Want Their Employees to Be Social Media Superstars

Why Smart Companies Want Their Employees to Be Social Media Superstars | All About LinkedIn | Scoop.it
Any successful business leader knows that recruiting is a major part of their job. Steve Jobs even said that “hiring the best” was his most important task while running Apple.

Recruiting can’t be done alone, though, or even done solely by a talent acquisition team. The companies that are best at recruiting
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What's the State of Your Industry? Experts Debate the Challenges and Opportunities Ahead

What's the State of Your Industry? Experts Debate the Challenges and Opportunities Ahead | All About LinkedIn | Scoop.it
If you’ve ever wondered whether what you’re doing all day matters, sometimes it helps to pause and gain a little perspective.

For our latest series on LinkedIn, “State of My Industry,” we asked some of the world’s top experts to stop and take a
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How Professional Services Can Embrace the 4 Pillars of Social Selling

How Professional Services Can Embrace the 4 Pillars of Social Selling | All About LinkedIn | Scoop.it
When you’re teaching lawyers, accountants, and other professionals how to leverage their company’s networks, the term “social selling” doesn’t always make the best first impression. White-collar professionals don’t see themselves as salespeople, and many fear that they don’t understand social media’s
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Why You Should Be Using LinkedIn More Like Facebook

Why You Should Be Using LinkedIn More Like Facebook | All About LinkedIn | Scoop.it
Here's what you need to know to look smarter and more hirable.
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Inside LinkedIn’s Playful New Digs

Inside LinkedIn’s Playful New Digs | All About LinkedIn | Scoop.it
Inspired by social clubs, the Empire State Building office includes a 20s speakeasy lounge and a conference room named Meg Ryan.
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