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8 Easy Ways To Promote Your Business On LinkedIn

8 Easy Ways To Promote Your Business On LinkedIn | All About LinkedIn | Scoop.it

LinkedIn isn't just a place for personal promotion and career networking — businesses can do a lot on the professional network. In Dan Sherman's Maximum Success With LinkedIn, that point is stressed heavily.


LinkedIn looks a lot like Facebook, but with a targeted audience that companies can take advantage of. The best part: many of the solutions for increasing the presence of your business on LinkedIn are free and easy to use.


And many of them you are probably already doing in other social media, just not on LinkedIn.

 

 

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All About LinkedIn
Insights, statistics, news, and tips on how to use and benefit from LinkedIn.
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Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC]

Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC] | All About LinkedIn | Scoop.it
'Everyone talks about building a relationship with your customer. I think you build one with your employees first,” says newly appointed Senior Vice President of Retail at Apple Angela Ahrendts.

The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your
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The Alliance at LinkedIn: LinkedIn Speaker Series with Reid Hoffman and Jeff Weiner

The Alliance at LinkedIn: LinkedIn Speaker Series with Reid Hoffman and Jeff Weiner | All About LinkedIn | Scoop.it
Last week, I had the pleasure of chatting with LinkedIn co-founder and executive chairman Reid Hoffman and CEO Jeff Weiner for the LinkedIn Speaker Series about our new book The Alliance:
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Don't Let Your LinkedIn Profile Read Like a Resume

Don't Let Your LinkedIn Profile Read Like a Resume | All About LinkedIn | Scoop.it
This is going to sound strange coming from an ex-recruiter but don’t let your LinkedIn profile read like a résumé. Many people think LinkedIn is site to showcase your resume and search for job opportunities, but it’s a lot more. It’s
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LinkedIn’s Vision for an Economic Graph: A Conversation With Jeff Weiner and Thomas Friedman

LinkedIn’s Vision for an Economic Graph: A Conversation With Jeff Weiner and Thomas Friedman | All About LinkedIn | Scoop.it
Photo by Neilson Barnard/Getty Images for New York Times
Earlier this month, LinkedIn CEO Jeff Weiner had an opportunity to sit down with Thomas Friedman, columnist for the
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Start Early and Be Persistent: How to Land Your Dream Internship

Start Early and Be Persistent: How to Land Your Dream Internship | All About LinkedIn | Scoop.it
My college friends are all struggling to find good internships. We know that work experience is as important, if not more important than a good GPA. We know that an internship inspires confidence that you can get things done beyond passing an
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LinkedIn boss Jeff Weiner: We mustn't smile too much - Telegraph

LinkedIn boss Jeff Weiner: We mustn't smile too much - Telegraph | All About LinkedIn | Scoop.it
The 'professional social network’ now has 300m users, but how will it keep them happy? Chief executive Jeff Weiner explains
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Introducing Our New Job Search App

Introducing Our New Job Search App | All About LinkedIn | Scoop.it
It’s no secret that your prospects are mobile: Forty three percent of our members visit LinkedIn on their mobile devices, and every day an average of 15 million members look at profiles, 1.45 million view jobs and 44,000 apply from mobile.

That’s why we’ve focused on increasing
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You can now use Traditional Chinese on LinkedIn

You can now use Traditional Chinese on LinkedIn | All About LinkedIn | Scoop.it
Editor's Note: This post is also available in Traditional Chinese.

I am pleased to announce that LinkedIn is now available in Traditional Chinese, bringing the total number of language options available on LinkedIn to 23!



This latest launch also marks
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LinkedIn’s Workforce Diversity

LinkedIn’s Workforce Diversity | All About LinkedIn | Scoop.it
Reflecting on the imbalance among women and minorities in the overall tech industry, along with Google’s recent decision to publish their workforce diversity numbers, we at LinkedIn felt that we also wanted to be transparent with regard to our employee demographics.

There are currently more than 5,400 LinkedIn employees working in
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What's your dream?

What's your dream? | All About LinkedIn | Scoop.it
Picture yourself where you want to be and let LinkedIn help you get
there. These members did...
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4 Steps To Crafting The Perfect LinkedIn Summary

4 Steps To Crafting The Perfect LinkedIn Summary | All About LinkedIn | Scoop.it
Make sure it doesn't read like a paragraph from an old textbook.
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5 Reasons You Must Have a Photo in Your LinkedIn Profile

5 Reasons You Must Have a Photo in Your LinkedIn Profile | All About LinkedIn | Scoop.it
A professional social profile without a nice head shot photo of you hurts you much more than the lack of one helps you find a job or avoid discrimination. So, don't skip it....
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What Your LinkedIn Photo Says About You

What Your LinkedIn Photo Says About You | All About LinkedIn | Scoop.it
You may think you did a flawless job zooming and cropping, but it’s still obvious that you’re standing in a bar with your friends (and you’ve probably had a few cocktails). Is that the first
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How to Use LinkedIn to Demonstrate Your Thought Leadership

How to Use LinkedIn to Demonstrate Your Thought Leadership | All About LinkedIn | Scoop.it
Everyone has the opportunity to become a thought leader, no matter what your role is. Your participation in social media and in general, and in LinkedIn in particular, will be welcomed by your customers and employees. As a leader, you’re demonstrating
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LinkedIn Study Reveals Work BFFs Make Us Happier at the Office [INFOGRAPHIC]

LinkedIn Study Reveals Work BFFs Make Us Happier at the Office [INFOGRAPHIC] | All About LinkedIn | Scoop.it
People always ask me how I got my job at LinkedIn. The answer? My relationships. I’ve worked directly with three of my teammates at other companies, including my boss. And it’s not a coincidence. For me, the people I work with are
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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | All About LinkedIn | Scoop.it
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential
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donhornsby's curator insight, July 2, 9:40 AM

(From the article): Even if you understand why it’s important to have a killer profile, knowing just where to start, or what information matters most, can be a bit intimidating at first.

 

That’s why we love that our friends at Link Humans put together the fantastic infographic below to show you how a few simple, personal and creative tweaks can really make your profile outstanding. They've pulled together some great tips and tricks combined with stats to help you find the best way to amp up your profile.

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Be Fearless: How We Used LinkedIn to Launch Our Startup Part 3

Be Fearless: How We Used LinkedIn to Launch Our Startup Part 3 | All About LinkedIn | Scoop.it
In Parts One and Two we cover the beginning of our story, including how we used LinkedIn
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What It's Like Working At LinkedIn's Silicon Valley Offices

What It's Like Working At LinkedIn's Silicon Valley Offices | All About LinkedIn | Scoop.it
We walked around LinkedIn's office. Here's what we saw.
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Introducing the New LinkedIn Job Search App for iPhone

Introducing the New LinkedIn Job Search App for iPhone | All About LinkedIn | Scoop.it
Did you know that applicants who apply to job opportunities on the first day they’re posted are 10% more likely to land the job? That means that if you are an active job seeker, your job search can’t stop just because you’ve stepped away from your desk.

Launching today, the new
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Don’t Settle: How To Land Your Dream Job At Your Dream Company

Don’t Settle: How To Land Your Dream Job At Your Dream Company | All About LinkedIn | Scoop.it
Peter Gibbons, disgruntled Initech employee from the movie Office Space, once said, “So I was sitting in my cubicle today, and I realized, ever since I started working, every single day of my life has been worse than
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LinkedIn Is No Longer Optional For Small Businesses

LinkedIn Is No Longer Optional For Small Businesses | All About LinkedIn | Scoop.it
Social networks are not an optional channel for businesses anymore; they are a must have, and for small businesses, LinkedIn is one of the most important. LinkedIn allows you to provide authenticity …
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Status Updates Done Right: HP’s Terrific Example

Status Updates Done Right: HP’s Terrific Example | All About LinkedIn | Scoop.it
What do best-in-class status updates look like?

Hewlett-Packard can show you.

I’ve been following HP on LinkedIn for some time now. The company’s posts have made me think, click, share, and even laugh.

Let’s take a look at HP’s activity during May 2014. What stands out?

Frequent posts, several times per day. HP
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LinkedIn Members In China Surpass Five Million

LinkedIn Members In China Surpass Five Million | All About LinkedIn | Scoop.it
The number of members at professional social networking website LinkedIn has surpassed five million in China, global vice president Derek Shen announced at a panel discussion held at the China Europe International Business School in Shanghai last night. That follows the launch of a simplified Chinese beta site by the company on [...]
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6 Tips for Expanding Your Personal Brand on LinkedIn

6 Tips for Expanding Your Personal Brand on LinkedIn | All About LinkedIn | Scoop.it
If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
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Picture Yourself: Harnessing the Passion of LinkedIn Members

Picture Yourself:  Harnessing the Passion of LinkedIn Members | All About LinkedIn | Scoop.it
Today we launched Picture Yourself, a campaign that celebrates the accomplishments of our LinkedIn members and illustrates how they have realized their professional aspirations.  As the head of brand marketing I had the honor of working with some of our members as we captured their stories for the
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Watch this video...it's sooo inspirational!

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