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LinkedIn SEO: How to Optimize your LinkedIn Group

LinkedIn SEO: How to Optimize your LinkedIn Group | All About LinkedIn | Scoop.it

If you have created a LinkedIn group and invited contacts to join, but still haven't employed LinkedIn SEO strategies to optimize your group, you're missing out on a great opportunity to expand your group membership and increase your social media reach.

 

Social media training often includes talks about using SEO to optimize your website and reach a specific target audience. Similar principles can be applied to your LinkedIn group to ensure that you are not only reaching the right people, but you are also fostering connections that will be beneficial to the industry conversations happening in your group.

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All About LinkedIn
Insights, statistics, news, and tips on how to use and benefit from LinkedIn.
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Sales Managers, Are You Using These Metrics to Measure Social Selling Performance?

Sales Managers, Are You Using These Metrics to Measure Social Selling Performance? | All About LinkedIn | Scoop.it
Business author Tom Peters famously said, “What gets measured, gets done.” As a sales management leader dedicated to your team’s success, you know how effective quantifiable goals can be in motivating sales reps. Now it’s time to use metrics as your
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What’s the optimal frequency of updates on a company or showcase page? #AskLMS

What’s the optimal frequency of updates on a company or showcase page? #AskLMS | All About LinkedIn | Scoop.it
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Welcome to Ask LMS, where LinkedIn Marketing Solutions answers your questions about marketing on LinkedIn, content marketing, and more.

Our question today comes from Todd Wheatland, who submitted his question to us via Twitter using the hashtag
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What Recruiters Think When They See Your LinkedIn Profile - US News

What Recruiters Think When They See Your LinkedIn Profile - US News | All About LinkedIn | Scoop.it
And how to impress the heck out of them.
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LinkedIn has launched an ad network, its first big leap into ad tech

LinkedIn has launched an ad network, its first big leap into ad tech | All About LinkedIn | Scoop.it
LinkedIn has partnered with AppNexus to allow advertisers to use LinkedIn data to target users outside of the LinkedIn platform.
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Say ‘Marhaba’ to LinkedIn in Arabic [INFOGRAPHIC]

Say ‘Marhaba’ to LinkedIn in Arabic [INFOGRAPHIC] | All About LinkedIn | Scoop.it
As an Arabic speaking professional, I know only too well the importance of conducting business in our local language. Language is, after all, essential to every aspect of our lives. We use it to inform the people around us of how we feel, what we want, and it helps us
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The New Rules of Social Selling and Marketing

The New Rules of Social Selling and Marketing | All About LinkedIn | Scoop.it
By adopting social selling practices, organizations can interact with potential buyers online, and can deliver timely insights to become a valuable partner in the buying journey. The organizations that are shifting sales strategies to align with the new buyer journey
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The Rise of Social Graphs for Businesses

The Rise of Social Graphs for Businesses | All About LinkedIn | Scoop.it
LinkedIn’s Sales Navigator shows the company’s intent to move beyond connecting professionals to connecting companies.
Anita Windisman's insight:

From the article:  "LinkedIn’s Sales Navigator shows the company’s intent to move beyond connecting professionals to connecting companies."

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The Power of SlideShare for Generating Attention for Your Business

The Power of SlideShare for Generating Attention for Your Business | All About LinkedIn | Scoop.it
SlideShare has quickly become a valuable sharing platform that can be more powerful than YouTube or a blog if used well. Most companies don't know about SlideShare as a tool of social sharing or if they do, use the platform as simply a way to pitch p...
Anita Windisman's insight:

Did you know...SlideShare.net is the sister company of LinkedIn.

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Best Advice: The Wisdom That Made All the Difference in 60+ Influencers' Lives

Best Advice: The Wisdom That Made All the Difference in 60+ Influencers' Lives | All About LinkedIn | Scoop.it
If you could ask the smartest person you know for advice, who would you ask? And more importantly, what would you do with that advice?

In the third installment of our Best Advice series on LinkedIn, we asked some of the top minds in
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Strengthen Your Professional Relationships with LinkedIn’s New Connected App for Android

Strengthen Your Professional Relationships with LinkedIn’s New Connected App for Android | All About LinkedIn | Scoop.it
 

Relationships matter.

As professionals, a great network translates to opportunity, growth, learning and friendships - but it also requires the investment of time and effort. For many of us, making and maintaining these relationships can feel daunting - especially when you’re busy or not sure how to reach out.

Enter LinkedIn’s Connected
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10 Words You Should Not Use on Your LinkedIn Profile [INFOGRAPHIC]

10 Words You Should Not Use on Your LinkedIn Profile [INFOGRAPHIC] | All About LinkedIn | Scoop.it
Be honest. When you read a resume and you get to the part where the candidate proclaims that they are “a strategic professional with extensive experience and track record of success” – what do you do?
A) stop in your tracks and immediately set up an interview with them
B)
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Brand YOU Year: How to Brand Yourself Without Sounding Like Everyone Else

Brand YOU Year: How to Brand Yourself Without Sounding Like Everyone Else | All About LinkedIn | Scoop.it
If you’re motivated about your career, passionate about doing your best work, and are highly creative, then I’ve got news for you: so is everyone else.  We've just announced our annual list of the words that make you go 'meh' - the most overused, underwhelming buzzwords and phrases
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Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]

Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC] | All About LinkedIn | Scoop.it
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential
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6 Things You Can Do to Improve Your LinkedIn Profile

6 Things You Can Do to Improve Your LinkedIn Profile | All About LinkedIn | Scoop.it
Aeran Ismail, the Southeast Asia Relationship Manager for LinkedIn talks about how job seekers in Indonesia can use the professional social networking site to their advantage.
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LinkedIn launches in Arabic: Why it matters

LinkedIn launches in Arabic: Why it matters | All About LinkedIn | Scoop.it
Launch set to connect hundreds of millions of Arabic speaking professionals globally
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LinkedIn's Hoffman: Impact Of Social Networks Will Only Grow

LinkedIn's Hoffman: Impact Of Social Networks Will Only Grow | All About LinkedIn | Scoop.it
Entrepreneur and investor Reid Hoffman has backed or helped build over 50 ventures, including groundbreaking companies like PayPal, Facebook, Groupon, Flickr, and of course professional networking juggernaut LinkedIn, which he co-founded. So what does one of the country’s most prolific investors think about the future of social networking, a phenomenon some say is already dying? “We are in the first inning,” Hoffman says.
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LinkedIn Enhances Company Pages With New Notification Center

LinkedIn Enhances Company Pages With New Notification Center | All About LinkedIn | Scoop.it
Effectively manage and monitor activity with a new Company Pages dashboard
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LinkedIn Economic Graph Research: Helping New Yorkers Connect With The Jobs Of Tomorrow [INFOGRAPHIC]

LinkedIn Economic Graph Research: Helping New Yorkers Connect With The Jobs Of Tomorrow [INFOGRAPHIC] | All About LinkedIn | Scoop.it
New York City has long been considered a global epicenter for business. When one thinks of industry in New York, you’re more than likely drawn to the worlds of finance, media, and advertising. However, New York City has embraced the emerging tech sector. Tech is among the fastest growing
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The New Professional Norm: 10+ Million Professionals on LinkedIn Make Social Impact Part of Their Identity [INFOGRAPHIC]

The New Professional Norm: 10+ Million Professionals on LinkedIn Make Social Impact Part of Their Identity [INFOGRAPHIC] | All About LinkedIn | Scoop.it
You can join the more than 10 million professionals who’ve added the Volunteer section to their LinkedIn profiles
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Enterprise Sales: How We Get A 15% Response Rate

Enterprise Sales: How We Get A 15% Response Rate | All About LinkedIn | Scoop.it
It’s hard to get through the sales clutter. We all have a product or service that could make a positive impact on our prospects’ bottom line … if only they would only give us that meeting or respond to our email.

We
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How to Create Strong Relationship Webs Using Sales Navigator

How to Create Strong Relationship Webs Using Sales Navigator | All About LinkedIn | Scoop.it
LinkedIn’s Sales Navigator puts sales professionals in an ideal position to apply multi-threading to accounts and weave strong relationship webs that intersect myriad social and professional ties.  As we discussed in our recent blog post ‘How to Break Free of the
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How Relationship Managers Can Use Sales Updates to Strengthen Relationships

How Relationship Managers Can Use Sales Updates to Strengthen Relationships | All About LinkedIn | Scoop.it
As a relationship manager, maintaining and strengthening relationships likely comes naturally to you. And with access to the right social selling tools, you can become even more efficient in building the types of relationships that produce sales.

Here are three social
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Switching Industries No Longer Means Starting Over

Switching Industries No Longer Means Starting Over | All About LinkedIn | Scoop.it
Not so long ago, professional success meant decades of dedication to a single company, culminating with the ultimate symbol of a distinguished career – a gold watch. Today, it has become common for people to switch jobs more frequently over the course of their career. In fact, on average,
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Land Your Dream Job in 2015 with these Data-Proven LinkedIn Tips

Land Your Dream Job in 2015 with these Data-Proven LinkedIn Tips | All About LinkedIn | Scoop.it
2015 could be the year you find your dream job and I want to help you get there with job seeking tips that actually make a difference. As a Product Manager, I’m a firm believer in the numbers so here’s a look at your LinkedIn to-do list with the data
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donhornsby's curator insight, January 30, 9:51 AM

Great suggestions on how to use LinkedIn to land that perfect job for you!

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5 Ways to Make Your LinkedIn Headline Stand Out

5 Ways to Make Your LinkedIn Headline Stand Out | All About LinkedIn | Scoop.it
After your profile picture, your headline is the first thing people look at on your LinkedIn profile. It’s the text right under your name, which by default LinkedIn populates with your current job title and employer. Most people leave it like that (I was guilty of this until recently). But,
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donhornsby's curator insight, January 13, 1:06 PM

(From the article): So, think about what headline approach feels most like you and go from there. Whatever your do, don’t just leave your LinkedIn headline in default mode – take a moment and think about what your “so what?” is. Why should candidates work with you?

Jacques Tang's curator insight, January 16, 4:36 AM

Profil Linkedin

Une reflexion sur votre profil Linkedin qui pourrait rendre votre présence différente sur le réseau. Le plus un ebook Linkedin

Stephen Frew's curator insight, January 23, 12:34 PM

Keys to the headline:

Is it searchable?  Use keywords.

Is it a benefit?  Does it offer a solution the searcher needs?

Is it readable?  Well written sentence or clause.

Is it credible?  No fluff or hype.