Have you ever wondered which LinkedIn Groups would be most valuable to your career? Have you explored new groups and wondered, how active is this group, is this the group for me, or what kind of professionals are in this group?
To women, the name of the professional networking site that is all the rage should really be LinkedOut.
While more and more men are finding their business connections the newfangled electronic way, women are decidedly old-fashioned. They still seem to prefer to network face-to-face.
According to Pew Research Center’s Internet & American Life Project, women dominate most social-networking sites. The exception is LinkedIn, which is used by only half as many women as men.
“There are a couple of reasons for this,” Nicole Williams, LinkedIn’s Connection Director and author of the book “Girl on Top,” explains. “To begin with, women tend to network in person more predominantly than online. Additionally, while men are more comfortable asking for introductions or reaching out to second- and third-level networks, women prefer to create deeper connections with or through people they know.”
Despite much debate over the value of social networks to small business marketing, recent data from Constant Contact®, Inc.indicates that small businesses are increasingly seeing the value of social media platforms across the board, and, in particular, LinkedIn and Twitter.
Eighty percent of respondents surveyed in December 2012 said they conduct social media marketing and, when asked which social media platform was the most effective for their organization, the always-dominant Facebook won out at 82 percent.
More notable was the fact that 29 percent said LinkedIn was effective for their business, an increase of 19 percentage points compared to a similar Constant Contact Small Business survey last spring, and 25 percent said Twitter, a rise of 18 percentage points from last spring.
Nowadays there is a vast array of social media platforms for people to choose from, including Facebook, Twitter, LinkedIn, YouTube and MySpace. An interesting article I recently read shows that for the first time, LinkedIn was voted as the most important social media platform. This was based on a survey of nearly 3,000 active social network users conducted by ROI Research and sponsored by Performics.
When asked how important it is to an individual to having an account on each of those social media platforms, LinkedIn was voted as the platform of choice by 59 percent of those active social networking users. Twitter came in second at 58 percent, YouTube came in third at 55 percent, followed by Facebook at 53 percent.
LinkedIn has been around longer than you probably realize, but only recently does it seem like anyone who’s anyone uses it. But how much do you know about the premiere professional social media website?
It’s no secret that the professional network is growing leap and bounds, but did you know that a new member joins every second?
A new LinkedIn study indicates, in spite of the fact it's been proven having a mentor can advance your career, one in five women in America do not have a mentor. When asked why, 52% of those who don't have mentors said it was because they had "never encountered someone appropriate." What?!? Ladies, c'mon now! This response tells me three possible things:
People with advanced degrees are three times more likely to use LinkedIn, says LinkedIn exec Reid Hoffman at Web 2.0 Summit.
LinkedIn co-founder and executive chairman Reid Hoffman answered the challenge posed by Facebook-connected upstart professional networks, who paint his brainchild as an aging social network whose time has passed, at Web 2.0 Summit.
To me, LinkedIn has always seemed like more of a place to hunt for a new gig than anything else. And since I haven't been in the job market for a while, I've paid it little mind.
Plus, I've always thought LinkedIn was kind of ... well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp.
Does that sound harsh? For sure. But now I've realized that I couldn't have been more wrong.
While the early adopters flock to Google+ and our kids and moms become power-users on Facebook, LinkedIn is where business gets done. Execs from all Fortune 500 companies are there, and 59 percent of those active on social networking sites say LinkedIn is their platform of choice over Facebook or Twitter, up from 41 percent who called LinkedIn their most important social account a year earlier, according to a June report by Performics and ROI Research.
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