All About LinkedIn
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All About LinkedIn
Insights, statistics, news, and tips on how to use and benefit from LinkedIn.
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LinkedIn Company Page Checklist for B2B Marketing

LinkedIn Company Page Checklist for B2B Marketing | All About LinkedIn | Scoop.it

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. Over 100 million professionals are following more than 1.9 million companies on LinkedIn.

 

These followers are purchasing professionals, current clients, job seekers, or interested observers, but most importantly, potential customers. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities.

 

LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Use this check list to ensure it’s ready for visitors:

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Why LinkedIn Company Pages Matter to Non-Profits: a 5 part series

Why LinkedIn Company Pages Matter to Non-Profits: a 5 part series | All About LinkedIn | Scoop.it

Recently, many non-profits overlook or ignore the easy and obvious marketing opportunity that LinkedIn provides. It’s crucial for non-profits to be exposed to a potential audience 120 million+, so why waste the organization’s time by producing incomplete company pages?

 

Non-profits wrestle with the continuous turnover in the development sector and changes in staffing at lower echelons. Layer on little-to-no time to do more than mission-critical talks. Thus, you might be thinking, the mere thought of something else to maintain doesn’t seem ideal, BUT that is actually why LinkedIn would be most beneficial to you.

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