Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. Over 100 million professionals are following more than 1.9 million companies on LinkedIn.
These followers are purchasing professionals, current clients, job seekers, or interested observers, but most importantly, potential customers. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities.
LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Use this check list to ensure it’s ready for visitors: