All About LinkedIn
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All About LinkedIn
Insights, statistics, news, and tips on how to use and benefit from LinkedIn.
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Here’s Why Linkedin Is Suddenly Interested in Search | BNET

Here’s Why Linkedin Is Suddenly Interested in Search | BNET | All About LinkedIn | Scoop.it

It’s not obvious why Linkedin (LNKD) acquired the search engine Indextank. After all, Google (GOOG) provides site-search softwarefree of charge to anyone who wants it. Why pay for something — even at a price so small it’s undisclosed — when you can get it for free? And why bother competing with Google anyway when search is clearly not Linkedin’s core competency?

 

In a blog item, IndexTank CEO Diego Basch does a horrible job of explaining the rationale for the buyout — something about being “excited” and a network of Ghana “artisanal” fisherman. Whatever.

 

Here are two sensible possibilities that explain why Linkedin is suddenly interested in search:

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IndexTank Becomes LinkedIn's Latest Darling

IndexTank Becomes LinkedIn's Latest Darling | All About LinkedIn | Scoop.it
This week LinkedIn announced they are acquiring hosted search service IndexTank, and will incorporate their technology into the overall LinkedIn search algorithms. IndexTank powers the search behind Reddit.com, ...
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