Facebook has struck a partnership with the U.S. Labor Department to help the unemployed find jobs.
The partnership harnesses the popularity of Facebook, and the Labor Department wants to expand it to Twitter, LinkedIn and other social networking sites to provide resources to job seekers as the nation wrestles with a 9.1% unemployment rate.
But does the new partnership position Facebook to move beyond social into professional networking?
Pundits have long speculated that Facebook, with its more than 800 million users, would eventually use its social networking dominance to challenge LinkedIn on the job-recruiting front.
LinkedIn Chairman Reid Hoffman shrugged off the notion of Facebook as a competitive threat Wednesday at San Francisco's Web 2.0 Summit.
Social applications have taken our world by storm over the last few years and have indeed proven they are important utilities in our lives. I think it is safe to say some are mere vanity and fun; some are valuable resources to help us move forward in our life pursuits.The question is: which is which?
Professional networking Facebook app developer BranchOut has launched RecruiterConnect, a powerful enterprise software-as-a-service that lets recruiters search Facebook for job candidates. Recruiters can search by job title, location and more. Search results include the friends of any of the millions of users who’ve installed BranchOut, giving recruiters access to a significant portion of Facebook’s user base, especially those in the US.
RecruiterConnect could become a serious competitor, or at least a strong complement to LinkedIn Recruiter, the standalone professional network’s enterprise search tool. BranchOut offers a price tag of $300 a month per seat, less than half of LinkedIn’s cost. Its database also includes blue collar workers such as store managers and cashiers that large brands are always looking for, to contrast with LinkedIn’s more white collar core user base.
People with advanced degrees are three times more likely to use LinkedIn, says LinkedIn exec Reid Hoffman at Web 2.0 Summit.
LinkedIn co-founder and executive chairman Reid Hoffman answered the challenge posed by Facebook-connected upstart professional networks, who paint his brainchild as an aging social network whose time has passed, at Web 2.0 Summit.
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