If you have a profile on LinkedIn already, kudos! But this isn’t really about that. You should have already created one of those years ago. If you haven’t, you should Google around for some tips and tricks for building a great page. Then circle back over here.
This is about using your profile correctly — and to your advantage. Because in the corporate world, people read into things. Including the things you’re doing on sites like these. So here are the top eight things you might be doing wrong on LinkedIn. 
LinkedIn has acquired professional content sharing platform SlideShare for US$119 millionin cash and stock.According to Audrey William, Head of ICT Research for Frost & Sullivan Australia & New Zealand, Social Media is gathering a lot of momentum in the business space and this is a very strategic acquisition for LinkedIn simply because it has always been a professional networking platform.
"Now that content can be shared, uploaded, viewed amongst liked minded individuals, LinkedIn will be the strongest social media network for professionals". 
You may have seen that we recently made some changes to LinkedIn Today, our social news product. We’ve not only made the product easier to navigate, we’ve completely re-imagined the look and feel, so you can get quicker access and customized ways to consume the news that matters most to you.
One of the key design principles that drove the approach for the visual change was to simplify the experience; creating an elegant, delightful and customized experience for news consumption.
Have you ever shared an office with a ‘Digital Overlord’? Or crunched numbers with an ‘Accounting Ninja’?
If not, there’s hope yet, because the recent movement towards more unorthodox job titles looks set to continue, according to specialist recruitment consultancy IntaPeople.
Having scoured thousands of online profiles, IntaPeople has revealed what it believes to be the ten most peculiar job titles being used by professionals on LinkedIn. 
Citi has partnered with LinkedIn to create the Connect Professional Women’s Network, which launched April 30. The branded community is primarily a discussion board to which members can post and comment on articles relevant to the group, but it’s also a content marketing vehicle for the financial services company.
As part of the initiative, LinkedIn will offer a special edition of its LinkedIn Today social news curator geared toward professional women. The edition will have stories from more than 300,000 publishers that LinkedIn Today regularly sources, articles shared to the group’s discussion board and content from Citi’s Women & Co. site and monthly videos featuring group members. 
Yes, LinkedIn tells me lots about potential employees. But it's just as useful for getting the scoop on a new client or partner. 
After I updated a story recently on using LinkedIn to help you find a job, I heard from one of the professional social networking site’s chief spokespeople, Krista Canfield.
Krista has helped me over the years as I’ve written stories about how to use the site most effectively as a job search tool. Beyond the basic tips I offered in my story last month, Krista suggested a number of ways that LinkedIn users can maximize the site’s effectiveness. After a conversation with Krista, here is what I gleaned: 
Over the past few years, SlideShare and LinkedIn have been working closely together to help professionals be more effective and productive through the content they create and share on LinkedIn. I’ve personally been a huge fan of SlideShare and am thrilled to have such a great, skilled team joining the LinkedIn family 
If you’re already using LinkedIn to add to your list of business prospects, then chances are you’re ahead of the game.
If not, now’s the time to get started. LinkedIn is blowing up.
You tell me a company or prospect that you want to do business with, and I’ll show you how to connect with them on LinkedIn. It’s not going anywhere. Are you getting the most out of what LinkedIn has to offer? Here are five tactics you can add to your marketing tool belt that will put you even further ahead of your competitors. 
Imagine this: you have just persuaded your company’s top 500 prospects to join a real-life networking group that your company owns. This group meets weekly, and discusses business topics in a very engaged way. 
The business-oriented social network LinkedIn has released a version of its app for the iPad, providing a streamlined, tablet-friendly user interface, and adding a new calendar-syncing feature. With support for the iPad's Retina display, the company says the app was designed as a sort of one-stop shop for interacting with other LinkedIn users, allowing you to track their employment history, what they've been up to, and what news they may be following.
The app is also able to sync with the local calendar on your mobile device, providing context from a given individual's LinkedIn profile when you view your schedule for the week.
We gave the app a go, and we're fairly impressed: the iPad makes for a fairly elegant digital resume. 
Originally coined at Dreamforce as “LinkedIn for Salesforce” back in August 2011, LinkedIn’s Sales Navigator is charged with arming sales professionals with an arsenal of tools to make them more successful. In this day and age where 4.5% of all Americans (210 million people) are on the infamous “Do Not Call List,” many consumers are becoming less responsive and frankly do not want to be bothered. People are even balking at receiving direct mail and other unsolicited marketing materials. Consumers are suffering from an information overload, whether it is on their computers, tablets, or mobile devices. How do sales professionals overcome these trends and make their products and services more desirable in this marketplace? Social selling is the answer and LinkedIn is providing Sales Navigator as the solution. 
With more than 150 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? |
LinkedInrecently announced the introduction of two new features to help support users on the popular social network: Targeted Updates and Follower Statistics. Both of these new features could prove to be very useful for professionals and businesses networking via LinkedIn. 
LinkedIn is a network where professionals all over the world and from different professions interact with each other via making profiles. This network is very popular with the professionals but surprisingly, many college students do not know about it. This could be because of inadequate career guidance for them. 
I have been working with LinkedIn since early 2012, exploring the importance of continuous career management. Along this journey we have found that spending just 9 minutes a day on your career management could help you get promoted, find that ideal job or help you become better at what you’re already doing.
I’ve analyzed what realistically can be fitted into a daily schedule without adding stress or pressure. It is commonly known by educators and psychologists that the ability to focus one’s attention on a task is crucial for the achievement of one’s goals and so I believe that 9 minutes is the maximum time that can be spent concentrating on one subject before minds begin to wander.
How to spend the 9 minute windows Here are some suggested activities you can easily slot into your 9 minute window and LinkedIn clearly provides a perfect platform to facilitate a wide number of these: 
Which social network will reign supreme? For the time being, it might appear that the two are vastly different websites. But while the LinkedIn we know and love today serves the professional world, Google+ may soon attempt to serve everyone.
“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better. 
If you’re engaged in the activity of requesting, crafting and receiving LinkedIn recommendations, you’ve undoubtedly discovered that there are issues that arise when the written content doesn’t match... 
Do you know you can customize your LinkedIn headline? By default, LinkedIn will use your current job title. But you can make it so much more! If you’d like to watch a quick video on changing your LinkedIn headline, Laura Roeder has a tutorial How to Change Your LinkedIn Profile Headline.
Here are some good examples of headlines that are unique and show value. They are conservative, yet still have impact!
When it comes to social media, LinkedIn is not just a workplace powerhouse – it’s “the” workplace powerhouse.
Facebook is the unqualified leader in social media with more than 900 million profiles, but most people view it as a personal network of friends, not a place to talk business. (In fact, many people I know get annoyed when work talk spills onto people’s walls.) Twitter is a great marketing and communications tool for business, but it’s hard to build contacts and maintain relationships 140 characters at time.
But LinkedIn is another story. It boasts 150 million members worldwide, and it claims more than two new members are signing up every second. It's rare to meet someone in the working world and not find a profile for them on LinkedIn.
It’s a social media website HR professionals must embrace and understand. 
Are you neglecting your company's LinkedIn presence? Make amends by getting familiar with LinkedIn Company Pages.
Here's what you need to know... 
LinkedIn feels like a more pristine social network than most. It dubs itself “the world’s largest professional network on the Internet” with 150 million members as of February — and 27 million of those being “decision makers”. We post family photos and cat videos on Facebook. We await a call from a recruiter and share industry articles on LinkedIn.
But now LinkedIn is using our profiles for more than just job searches. With less than usual public fanfare (no press release) LinkedIn a few months ago started rolling out tools aimed at salespeople.
If you're looking for a new job, LinkedIn's three paid accounts offer you additional job-search-specific features. Before you dole out the dough, here's what you need to know to make an informed decision. 
LinkedIn has just popped its iPad app onto the iTunes App Store, and you'll be shocked at how slick, pared-down, and beautifully designed it is. This is the company's first foray into tablets, and the wait has paid off. |
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