12 November 2012 | by Laurence Bianchini
How many health science journals today make use of Web 2.0 technologies to disseminate their content? A study published this summer examines how social networks, RSS feeds and bookmarking tools are used by health sciences publishers. Open Access journals lack recognition and visibility. Hence, empowering authors, publishers and readers to actively diffuse an article has the potential to highly increase the impact of results published in Open Access. Are Open Access journals aware of this potential benefit? Should they use these tools more? How can the impact of this new dissemination approach be measured? Is a new science communication market going to appear?