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10 Tactics to Increase Newsletter Subscriptions

10 Tactics to Increase Newsletter Subscriptions | All about Digital Content | Scoop.it

Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.

Here are examples of 10 proven tactics to increase newsletter subscriptions.

 


Via Kamal Bennani
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Marco Favero's curator insight, November 10, 2014 3:12 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, November 10, 2014 4:25 PM

10 Tactics to Increase Newsletter Subscriptions

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How Emotional Should Your Content Be? Pt. 1 (Infographic)

How Emotional Should Your Content Be? Pt. 1 (Infographic) | All about Digital Content | Scoop.it
Emotions In Digital Content When we recognize emotional content on the web, sometimes it is from a tweet or comment that toes the line between genuine and trolling. Direct emotional pieces, like a fl…

Via Stefano Principato
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AlGonzalezinfo's curator insight, October 8, 2014 6:12 AM

Excellent post here for those who are intentionally trying to engage their audiences.  From the post:


From this research, a few points are important to remember:


  1. Users that have an emotional connection with content are more likely to share.
  2. Content can either be general or specific to the audience. Specific content must be relevant to the audience.
  3. Content should aim for high arousal emotions that are likely to spur action from users.
  4. Positive and negative high arousal emotions are almost equally effective.


Read more at http://www.business2community.com/content-marketing/emotional-content-pt-1-infographic-01028249#53trrJrcDZf7ACQB.99

Jay Romuald's comment, October 11, 2014 6:07 AM
Wow if you don't realise that people share emotional content and need this graphic to realise it you're a real loser.
Helen Stark's curator insight, October 13, 2014 5:13 AM

How much emotion you should implement into your content?

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Keyword Targeting, Density, and Cannibalization - Whiteboard Friday

Keyword Targeting, Density, and Cannibalization - Whiteboard Friday | All about Digital Content | Scoop.it
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.
Cherie Lim's insight:

Interesting article on keywords targeting for on page SEO especially with Google Hummingbird in place with some great tips in relation to older content on site.

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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | All about Digital Content | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss, Gilles Le Page
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Aziz Louksah's curator insight, January 28, 2014 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 2014 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 2014 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
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6 SEO Predictions for 2014 - Search Engine Watch

6 SEO Predictions for 2014 - Search Engine Watch | All about Digital Content | Scoop.it
6 SEO Predictions for 2014
Search Engine Watch
The industry will start to talk about the role of landing page optimization in SEO. People have been talking about bounce rate for some time, but that isn't what I mean here.
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6 Ways to Develop a Content Marketing Mindset

6 Ways to Develop a Content Marketing Mindset | All about Digital Content | Scoop.it
Discover how brands can begin to think like a publisher, and make content marketing a way of life.

Via Stefano Principato
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Website Content Strategy: Take Your Website from Good to Great

Website Content Strategy: Take Your Website from Good to Great | All about Digital Content | Scoop.it
Learn 3 content types that can be used to supplement existing website content strategy and take your online marketing from good to great.
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The Secret to Social Media Success: It’s Not About You, It’s About Them - Business 2 Community

The Secret to Social Media Success: It’s Not About You, It’s About Them - Business 2 Community | All about Digital Content | Scoop.it
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Ranking - Ranking Is All About Social

Ranking  - Ranking Is All About Social | All about Digital Content | Scoop.it
Google loves awesome content, it’s always been a massive part of how their search algorithm works.

Via Peg Corwin
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Peg Corwin's curator insight, January 12, 2014 2:34 PM

Social is now more important for SEO Rankings.


Quote: "You can see from the top 8 factors on this chart that social is important for 7, of the top 8 factors to appear in natural search."

Now it's easier because of tracking,storytelling and unified KPIs. Harder because of collaboration required,leadership vagueness and boring content.

Click for details and examples of each.


If you like this scoop, please consider a thumbs up or share.

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SEO: what it used to be vs what it is now

SEO: what it used to be vs what it is now | All about Digital Content | Scoop.it

With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. 


Via Guillaume Decugis
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Ken Dickens's curator insight, November 11, 2014 1:32 PM
SEO, Search Engine Optimization is important. It helps you rank higher in Google and other search, and therefore, creates more traffic to your website. There are some basic mechanics for SEO, and most sites don't do this. This is a more advanced post for those that already done the basics. For most sites, Organic (free) search represents 30+% of your web traffic. Done right, it can be over half. Now Google has plugged the loopholes and SEO is all about quality content and links. - Ken www.2080nonprofits.org
Stéphane Malphettes's curator insight, November 18, 2014 10:46 AM

Les nouvelles problématiques SEO aujourd'hui au service d'une stratégie de marketing de contenu

Peg Corwin's curator insight, January 14, 2015 8:51 AM

Good visual explanation of SEO now.  How content- and user-focused it is.

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Measure Title Tag Length in Pixels, Not Characters, for SEO

Measure Title Tag Length in Pixels, Not Characters, for SEO | All about Digital Content | Scoop.it
Based on our research, you should be measuring your Title Tag length in pixels, and not in characters. Here is proof Google measures title tags in pixels.
Cherie Lim's insight:

So the title tag mantra is not really 70 characters, Google measures them in pixels instead.

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Why People Buy as a Result of Content Marketin

Why People Buy as a Result of Content Marketin | All about Digital Content | Scoop.it

The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true.


Via Kamal Bennani
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What You May Not Know About SEO

Knowing how to engage in successful search engine optimization can be challenging at first. It takes a great deal of knowledge and patience if you want good results. This article will go over what ...
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Top Local Seo Tips for 2014 - Promotion World (press release)

Top Local Seo Tips for 2014
Promotion World (press release)
When marketing your business on the Internet it is important to identify your target market and their search habits. Who is your target market and where are they located?
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Do you suffer from these 4 symptoms of ineffective content marketing? - Brafton

Do you suffer from these 4 symptoms of ineffective content marketing? - Brafton | All about Digital Content | Scoop.it
Brafton
Do you suffer from these 4 symptoms of ineffective content marketing?
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Why Content Strategy Helps you Deliver Content on Time, on Strategy and on Budget

Why Content Strategy Helps you Deliver Content on Time, on Strategy and on Budget | All about Digital Content | Scoop.it
We live in the age of content. Every minute, users upload 30 hours of video to YouTube, send 204 million emails and view 20 million photos (according to this Intel study from May 2013). We are all ...
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Hummingbird and the Local Long Tail - Semantic Search Illustrated

Hummingbird and the Local Long Tail - Semantic Search Illustrated | All about Digital Content | Scoop.it
SEO is changing out there in Hummingbird land and much of it has to do with semantic search. It's not just about specific keywords anymore and it's

Via Linda Buquet :: Catalyst eMarketing
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Facebook Likes, Shares Don't Impact Google Search Rankings [Study]

Facebook Likes, Shares Don't Impact Google Search Rankings [Study] | All about Digital Content | Scoop.it
Eric Enge conducted two studies on the impact of Facebook activity on SEO, and found no clear-cut evidence that Google uses Likes or shares for discovery, indexing, or ranking. But Google can figure out who you're friends ...
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