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Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook Ads survey combines helpful insights with five industry expert tips for marketers.
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News, and Trends about Digital and Mobile Marketing
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Welcome to episode #122 of This Week in Location Based Marketing. On the show: Can Foursquare make the switch from checkins to discovery? Apple, not YouTube, awarded a patent for augmented reality ... Delete the scoop?
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The most comprehensive geo-political news service available on the Internet, covering over 263 countries and regions, all U.S. States and Industries. Delete the scoop?
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UNTETHER.talks Clip: Banjo CEO Damien Patton on different types of mobile advertising (UNTETHER.talks Clip: Banjo CEO Damien Patton on different types of mobile advertising http://t.co/0tPGfsK9ze... Delete the scoop?
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Data Accuracy Vital To Improve Online Advertising - 04/04/2013 (MediaPost: “Accurate data can minimize the amount of ad dollars lost to mis-targeting.” http://t.co/aV4ucPl4ew)... Delete the scoop?
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State of the Mobile Advertising (State of the Mobile Advertising #Infographic - http://t.co/Eme2WlfjlT) Delete the scoop?
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Over the last three years, the rapid proliferation of tablet devices has changed the way consumers and advertisers interact across the search landscape. Delete the scoop?
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Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers. Delete the scoop?
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Interview with Rob Salmon, Director of Digital Marketing at Torchbox The Drum Rob has worked in the digital marketing arena since 1998 in roles including Carling Premiership Press Officer, Sports Editor at AOL UK and Marketing Communications... Delete the scoop?
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This year, Milwaukee-based advertising agency Laughlin Constable and Marquette University partnered to bring marketing professionals, students and faculty the First Annual Digital Advertising Insig... Delete the scoop?
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Here are 100 of the most common acronyms that every digital marketer should know about. I think they cover most bases, though no doubt I have missed out a few obvious ones (by all means add them in... Delete the scoop?
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Why Mobile Ads Are The "Darlings" of Entertainment Brands Delete the scoop?
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Deal Messages in Your Digital Marketing Mix Delete the scoop?
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We met up with Nathaniel Perez, global head of social experience at SapientNitro, to talk about marketing trends and why 2013 is all about data. (Have We Found the Holy Grail of Marketing? Delete the scoop?
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B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, yet they are missing opportunities to target more effectively. Here are 7 newer targeting tactics to ... Delete the scoop?
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Watch your back, TV advertising. Online video advertising is prepping for a fight. (TV vs. online video advertising: the heat is on. Delete the scoop?
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With the evolution of the Internet, organizations found new avenues to Delete the scoop?
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And thats bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies. (Digital Commands 25% of Marketing Budgets... Delete the scoop?
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If you’ve been questioning whether Twitter is a worthwhile marketing investment, check out these statistics… According to the “Tweets in Action: Mobile/Tech” survey, 59% of people who have seen a tweet from a B2B technology company have visited the... Delete the scoop?
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Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Delete the scoop?
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From science fiction to real life, biometrics may one day play a key role in how we pay for goods and services. Delete the scoop?
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Business 2 Community 5 Digital Marketing Insights from a New Gartner Study Business 2 Community 5 Digital Marketing Insights from a New Gartner Study image social media conversion takeaways from top Gartner's 2013 US Digital Marketing Spending... Delete the scoop?
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Internet marketing offers you amazing opportunities to fuel your business growth, and here are 13 hot internet marketing trends for you to capitalize on in 2013. (13 surprising #internetmarketing trends to follow. Delete the scoop?
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Yesterday Forrester Research released its latest report on digital marketing after taking a survey from consumers in both North America and Europe. Delete the scoop?
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The Drum Consumers more open to ads on mobile devices when at home, YuMe finds The Drum A new study examining consumer behaviour and reaction to advertising and content on mobile devices has revealed that consumers are more receptive to ads on... Delete the scoop?
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A new study by MediaBrix reveals that advertisers receive engagement rates of around 20% (on average) from social and mobile gaming ads - much higher th... Delete the scoop?
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