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10 Mobile Marketing Statistics to Help Justify Your Budget

10 Mobile Marketing Statistics to Help Justify Your Budget | All about Digital and Mobile Marketing | Scoop.it
Your marketing budget should be informed and defended with facts and figures to support the channels you wish to market your organization on and why.
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Rachael Johnston's curator insight, December 8, 1:09 AM

This will be a good article to refer back to when I am working and my boss wants to talk about budget. As mobile use is on the rise, it is increasingly important to spend more money and time on mobile marketing. If people are more active on their mobile device and their desktop, then marketers should be active on mobile devices as well. 

A couple of the interesting stats are:

- A whoppin' 70% of mobile searches lead to purchases within one-hour of being on the website. This is huge! This really shows how important it is to make your webpage mobile friendly. 

- 69% of mobile traffic is video content. So if you're company can create interesting and visually appealing video content, do it.

- 46% of shoppers are less likely to shop around and compare products and prices if they are using a mobile app. This makes a lot of sense actually. It is easier to just stay on one platform and one easy place. Having a mobile app for your company can be very beneficial. You can also create a community here and make it very easy for people to make purchases.

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The World's Top 10 Most Innovative Companies in Advertising

The World's Top 10 Most Innovative Companies in Advertising | All about Digital and Mobile Marketing | Scoop.it
1. GoProFor letting everyone in on the extreme-sports video action. Few companies have built their brand identity on the back of content as completely...

Via Ken Cooper
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Jennifer Beever's curator insight, February 15, 8:28 PM

Interesting list of top innovative advertising companies. Brands GoPro, Volvo and Samsung are the top three, then a smattering of ad agencies plus social publishing platform Rebelmouse.

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Augmented reality is a missed opportunity for marketers - The Guardian

The Guardian
Augmented reality is a missed opportunity for marketers
The Guardian
Augmented reality (AR) has its origins like the lowly QR code in industry. Latterly AR was adopted by marketing and other verticals such as gaming.
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3 Marketing Trends from Super Bowl XLVIII Commercials | ThriveHive

3 Marketing Trends from Super Bowl XLVIII Commercials | ThriveHive | All about Digital and Mobile Marketing | Scoop.it
We’ve gathered some of the top rated and most shared commercials from this year’s Super Bowl to inspire your small business marketing needs. (3 Marketing Trends from Super Bowl XLVIII Commercials | ThriveHive: We've gathered some of the top ...
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Marketers spend one day a month researching digital marketing trends - Econsultancy (blog)

Marketers spend one day a month researching digital marketing trends - Econsultancy (blog) | All about Digital and Mobile Marketing | Scoop.it
Marketers spend one day a month researching digital marketing trends
Econsultancy (blog)
Search engine optimisation is the most popular subject, with 45% of our respondents spending more than two days a month reading up on SEO.
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What are the key digital trends for marketers in 2014? - The Guardian

What are the key digital trends for marketers in 2014? - The Guardian | All about Digital and Mobile Marketing | Scoop.it
The Guardian
What are the key digital trends for marketers in 2014?
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Infographic: The 7 Types of Digital Marketers - Marketing Technology Blog

Infographic: The 7 Types of Digital Marketers - Marketing Technology Blog | All about Digital and Mobile Marketing | Scoop.it
Infographic: The 7 Types of Digital Marketers by Douglas Karr on Marketing Technology Blog (Infographic: The 7 Types of Digital Marketers | #Marketing Technology http://t.co/SsONqMOMdO via @mktgtechblog...
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Email is 40 times more effective for marketers than Facebook and Twitter ... - Digital Trends

Email is 40 times more effective for marketers than Facebook and Twitter ... - Digital Trends | All about Digital and Mobile Marketing | Scoop.it
Digital Trends
Email is 40 times more effective for marketers than Facebook and Twitter ...
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Real-Time Marketing 101: It All Starts With The Trends | Social Media Today

Real-Time Marketing 101: It All Starts With The Trends | Social Media Today | All about Digital and Mobile Marketing | Scoop.it
Real-Time Marketing 101: It All Starts With The Trends http://t.co/AoWzANKvqv
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B2B Marketers to Up Spend on Content, Mobile in 2014 - eMarketer | #TheMarketingTechAlert

B2B Marketers to Up Spend on Content, Mobile in 2014 - eMarketer | #TheMarketingTechAlert | All about Digital and Mobile Marketing | Scoop.it
2014 will be the year of content marketing in the business-to-business (B2B) space. Three-quarters of B2Bs intend to up spending on content, ramping up investments in tactics such as email marketing, social media and online video.

 

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Via iNeoMarketing
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iNeoMarketing's curator insight, January 21, 8:18 PM

What's most impressive is the growth in video.

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QR Codes Are Alive and Well and Living in China | Global News - Advertising Age

“@adage: QR codes are alive and well and living in China http://t.co/VNlCiAkIo9” @blippar was next tweet above this- truly next one!!
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Eight Steps for Making 2014 Your Video Marketing Year - Profs | #TheMarketingTechAlert

Eight Steps for Making 2014 Your Video Marketing Year - Profs | #TheMarketingTechAlert | All about Digital and Mobile Marketing | Scoop.it
Content - Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant ...

 

Basic/ Summarized...

 

1. Schedule a biweekly video release

2. Modify your video strategy based on engagement data

3. Keep your content focused and fluff-free to hit a minimum of 60% audience retention

For most videos, audiences will drop off long before the end; this year, you should aim to have less than 60% of your audience drop off before the final call to action. How? By keeping your content focused.

4. Create a video for every part of the marketing funnel

Leads need various pieces of information at different parts of the sales funnel, so create videos to engage and nurture at every step of the customer life-cycle.

5. Get your customers on camera!

6. Get your sales team on camera!

7. Make funny and timely holiday videos

8. Commit to tracking your performance

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iNeoMarketing's curator insight, January 20, 8:18 PM

Take a closer look at these 8, and ask yourself if they are oh so different from any other piece of content. With the exception of #3, not so different.


And avoid #7: everyone is not as funny as they think they are.

Joshua J Ramsdell's curator insight, January 21, 9:27 AM

After my last post I had to add this so you coulc put together a strategy that will work for you when posting videos. It is always important to have a clear plan of action. Action is what gets results. 

 

Joshua Ramsdell

Educator & Manager

315-849-1708 Direct Line

www.Eteligis.com 

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6 Tips for Instagram Marketing Mastery

6 Tips for Instagram Marketing Mastery | All about Digital and Mobile Marketing | Scoop.it

Instagram is one of the fastest growing mobile apps. How do you take advantage of its 150 million users? Here are 6 Tips for Instagram marketing mastery


Via Kamal Bennani
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Samantha Aug's curator insight, October 27, 6:02 PM

This article outlines 6 tips for companies that market through their Instagram accounts. With an estimated count of 150 million users, Instagram has grown immensely since it was launched in 2010, and there are no signs of it slowing down. Simply posting photos of products and attempting to "sell" on a company's account could actual drive away followers. Instead, companies should strive to create a dynamic account and Instagram community. The fundamentals include learning to listen, creating engaging conversations, and posting ingenious images. However, to get the most of of Instagram, businesses should use the following six tips. First, connect your channels and ensure that a user can access the company website, Facebook, twitter and any other social networks of the company. This will allow for cross promotion among a wide variety of networks. Second, post quality, personable visuals. This goes along with the idea of not just "selling" products but presenting them in a personable, maybe even gritty way that is more relatable. Thirdly, use hashtags. This will allow posts to become a trending topic on Instagram or twitter. This will make a company's post to be viewable to people that do not already follow and may increase acquisition of followers. Fourthly, be interesting and genuine. This includes posting fun and entertainment content, and even following some followers back and responding to their comments. Fifthly, host a contest. This will be both beneficial to the company and the users as they will win some type of prize while the company will gain buzz and ideas. Lastly, plan your posts. Peak times for posting vary by social network and can be researched and put into action. For example, posting on Facebook on a Friday or Saturday night is probably not the best time as users will likely be out enjoying the weekend.

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High-Tech Shampoo Ad Makes Waves in Swedish Subway Station

A high-tech subway billboard ad is gaining lots of attention in Sweden. A digital display fitted with motion sensors detects the movement of trains about the station. The ads, for a shampoo product, show a woman with immaculate hair.
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LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media

LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media | All about Digital and Mobile Marketing | Scoop.it
Roughly 81% of SMBs are using social media, according to a new LinkedIn study, and of those that use social, 94% of them do so for marketing purposes.
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Stephen Daniels's curator insight, September 22, 11:39 AM

New research from LinkedIn reports social media is playing a very valuable role in heling small and medium sized business grow and retain customers. Roughly 81% of SMB use social media, and 94% of that use it for marketing purposes. Social media presence for small and medium sized business is important because it helps increase awareness effectively and efficiently. This new data also shows promising new potential revenue for the social media sites like Facebook and Twitter. With so many small business using social media there is a lot of potential ad revenue.

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InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile

InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile | All about Digital and Mobile Marketing | Scoop.it
InMobi is making its biggest push so far in capturing a larger share of the $11.9 billion mobile advertising market, as it launches its new video ad platform today.

Via Bob Frazier
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Bob Frazier's curator insight, February 10, 9:55 AM

Seems all the news is about Mobile!  Now we have video ads for our smartphones. Remember when simple text ads hit the market?  Then we moved to banner ads, then native ads (released two weeks ago) and now we are moving to video. It’s a sign of how advertisers are evolving and more dollars are moving to Mobile.  Mobile is NOW and if you want to stay up to date on Mobile subscribe to our free weekly Restaurant Newsletter at http://pos-advicenewsletter.com/!

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Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year

Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year | All about Digital and Mobile Marketing | Scoop.it

This piece was written by Steve Olenski for Business 2 Community

 

Intro:

 

For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that:

 

**Cyber Monday 2011 increased an incredible 192% over last year.

 

**And you can expect that number to only go higher next year

 

Here's what you need to know:

 

According to a survey conducted by Brand Anywhere and Luth Research:

 

**51% of consumers more likely to purchase from retailers that have mobile-specific websites

 

**4.8% of U.S. retailers have mobile-specific websites

 

**22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites

 

**Web retailers could increase consumer engagement by 85% with a mobile-specific website

 

Curated by Jan Gordon covering "The Explosion of the Mobile Web & Beyond"

 

Read full article here: [http://bit.ly/sOiHlg]


Via janlgordon
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Angela Watkins's curator insight, February 5, 8:32 PM

Mobile Accessible - Mobile Marketing u don't need $1000's to test the market... There are frugal ways to enter this market as well... http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Rachael Johnston's curator insight, December 8, 1:27 AM

This article is a bit old now, but it just shows how powerful mobile marketing has become, and it has just gotten bigger since this article was written. 

It says here that 51% of consumers are more likely to purchase from retailers who have a mobile website, and I'm sure this number has just gone up since. Now if you don't have a mobile website you look like you are behind, unless you are a small local business. 

But any big company should make their website mobile friendly and should consider investing in designing the company's own app.

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3 Mobile Marketing Trends for 2014 - Top Tech News

3 Mobile Marketing Trends for 2014 - Top Tech News | All about Digital and Mobile Marketing | Scoop.it
3 Mobile Marketing Trends for 2014
Top Tech News
In 2014, Forrester Research expects new mobile-centric ad formats to emerge, more effective mobile video inventory to grow, and more mobile ad network inventory to shift to the exchanges.
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Four Digital Marketing Trends to Watch in 2014

Four Digital Marketing Trends to Watch in 2014 | All about Digital and Mobile Marketing | Scoop.it
Marketing Strategy - Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
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Rachael Johnston's curator insight, December 8, 1:43 AM

Now that 2014 is coming to an end, it is neat to read this article that predicted, very well I should add, the digital marketing trends in 2014. 

1. The use of interactive video experience. Videos have become a more popular way for companies. You see more and more videos on your news feeds across several social media platforms. 

2. Cross-screen marketing, meaning marketing trough different channels and different screens (TV, computer, phone, etc.). This is super important! Every generation is at different stages with their ability to use and adapt to technology. For this reason it is important to market on more than one platform. 

3. Data-driven location-based marketing was increasingly used. I feel this is very helpful for more marketers and consumers. This helps target people in your location using GPS. This helps consumers too because it filter out all ads and only sends ones that are relevant to your location.

4. Custom content delivery is increasingly used and important. Companies have realize the important in creating and curating content to create value for their customers, instead of only pushing sales. This has become almost crucial for all businesses, especially big businesses. 

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Top 5 mobile marketing metrics that matter in 2014 — and 5 that don’t

Top 5 mobile marketing metrics that matter in 2014 — and 5 that don’t | All about Digital and Mobile Marketing | Scoop.it
Juan Pablo CostanzoThis sponsored post is produced by Chethan Ramachandran, the CEO of Playnomics. 
The world of mobile marketing moves fast, so why use outdated metrics that are no longer accurate representations of your application’s health?

Via TechinBiz
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Digital Marketing and Ecommerce Trends and Predictions for 2014

Digital Marketing and Ecommerce Trends and Predictions for 2014 | All about Digital and Mobile Marketing | Scoop.it
Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014.
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3 Reasons Why Your Organization Should Consider Jumping On Pinterest

3 Reasons Why Your Organization Should Consider Jumping On Pinterest | All about Digital and Mobile Marketing | Scoop.it

So, you have accounts for your organization on Twitter and Facebook… maybe even LinkedIn. But does your organization have an account on Pinterest? If not, you may consider jumping on board, especially since a survey by the Pew Research Center found that Pinterest is more popular than Twitter.

 


Via Kamal Bennani
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DigitalMumsHQ's curator insight, January 24, 3:58 AM

We will definitely see more businesses moving towards Pinterest in 2014.

Valerie van S's curator insight, January 24, 6:23 AM

Pinterest does continue to grow, and even I find myself drawn to it. 

Richard Shulman's curator insight, January 27, 11:11 AM
I know we all think that Twitter is THE social media tool. This article shed light on Pinterest, and its applications for your business.
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Mobile Advertisers Aim To Be More Useful, Less Annoying And Creepy - Forbes

Mobile Advertisers Aim To Be More Useful, Less Annoying And Creepy - Forbes | All about Digital and Mobile Marketing | Scoop.it
Mobile Advertisers Aim To Be More Useful, Less Annoying And Creepy Forbes Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become less inclined to pay for the mobile apps they...
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Rachael Johnston's curator insight, December 8, 2:43 AM

There are two sentences in particular that spiked my interest.

First, "That’s left advertisers with two options: build your their own standalone app, or advertise within an app that people already use." With mobile phones becoming used more and more, companies must adjust their marketing effort in order to effectively reach their audience. If your audience is on their phones, your company needs to be on their phones too. It is very difficult to create a useful popular app, so it can often be more realistic for companies to advertise on other popular mobile apps.

Second, "Advertisers need to become useful services if they want to be effective ... or make any sort of headway in the app economy." I think this speaks to the continuous theme, provide your clients with valuable content. If you decide to create your own app, make sure it is useful, otherwise people won't want to use it.

I think businesses also need to keep in mind that very few people are willing to spend money on apps. This is important because businesses should really only spend the money on designing and starting up their own app if they believe it will, realistically, yield a return. This return may no necessarily be direct financial returns, but it can aid in creating a community on loyal customer, which can be much more profitable in the long run.

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Namo Media Brings More Flexibility To Native Mobile Ads ...

Namo Media Brings More Flexibility To Native Mobile Ads ... | All about Digital and Mobile Marketing | Scoop.it
It's been nearly a year since I last wrote about Namo Media, the native ad startup founded by former Googler Gabor Cselle and backed by Google Ventures, so I..
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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | All about Digital and Mobile Marketing | Scoop.it

While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy...

 

A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56 percent higher bounce rate on an average than desktop visitors. These conflicting stats demonstrate that, while there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome.

 

Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.Here are a few usable tips to help you do just that...


Via Jeff Domansky
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andree johnston's curator insight, January 14, 11:51 AM

The sales of smart phones will reach 5.6 billion in the next few years, according to an Ericsson study.

Ali Anani's curator insight, January 15, 2:35 AM

How to optimize mobile-content marketing stratehy?

Angela Watkins's curator insight, January 15, 9:22 PM

How to Create a Mobile-First Content Marketing Strategy | @scoopit via @PekkaPuhakka http://sco.lt/... ; ...........................................................................................................................

 

There are also frugal & free blogs as well as frugal & free websites that offer mobile optimizations for users as well ....  http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;