The Guardian Augmented reality is a missed opportunity for marketers The Guardian Augmented reality (AR) has its origins like the lowly QR code in industry. Latterly AR was adopted by marketing and other verticals such as gaming.
We’ve gathered some of the top rated and most shared commercials from this year’s Super Bowl to inspire your small business marketing needs. (3 Marketing Trends from Super Bowl XLVIII Commercials | ThriveHive: We've gathered some of the top ...
Marketers spend one day a month researching digital marketing trends Econsultancy (blog) Search engine optimisation is the most popular subject, with 45% of our respondents spending more than two days a month reading up on SEO.
Infographic: The 7 Types of Digital Marketers by Douglas Karr on Marketing Technology Blog (Infographic: The 7 Types of Digital Marketers | #Marketing Technology http://t.co/SsONqMOMdO via @mktgtechblog...
2014 will be the year of content marketing in the business-to-business (B2B) space. Three-quarters of B2Bs intend to up spending on content, ramping up investments in tactics such as email marketing, social media and online video.
Content - Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant ...
1. Schedule a biweekly video release
2. Modify your video strategy based on engagement data
3. Keep your content focused and fluff-free to hit a minimum of 60% audience retention
For most videos, audiences will drop off long before the end; this year, you should aim to have less than 60% of your audience drop off before the final call to action. How? By keeping your content focused.
4. Create a video for every part of the marketing funnel
Leads need various pieces of information at different parts of the sales funnel, so create videos to engage and nurture at every step of the customer life-cycle.
A high-tech subway billboard ad is gaining lots of attention in Sweden. A digital display fitted with motion sensors detects the movement of trains about the station. The ads, for a shampoo product, show a woman with immaculate hair.
3 Mobile Marketing Trends for 2014 Top Tech News In 2014, Forrester Research expects new mobile-centric ad formats to emerge, more effective mobile video inventory to grow, and more mobile ad network inventory to shift to the exchanges.
Juan Pablo CostanzoThis sponsored post is produced by Chethan Ramachandran, the CEO of Playnomics. The world of mobile marketing moves fast, so why use outdated metrics that are no longer accurate representations of your application’s health?
So, you have accounts for your organization on Twitter and Facebook… maybe even LinkedIn. But does your organization have an account on Pinterest? If not, you may consider jumping on board, especially since a survey by the Pew Research Center found that Pinterest is more popular than Twitter.
Mobile Advertisers Aim To Be More Useful, Less Annoying And Creepy Forbes Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become less inclined to pay for the mobile apps they...
While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Use these tips to create a mobile-first content marketing strategy...
A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56 percent higher bounce rate on an average than desktop visitors. These conflicting stats demonstrate that, while there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome.
Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.Here are a few usable tips to help you do just that...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.