All about Content Marketing
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All about Content Marketing
Best practices for blogging, storytelling, driving traffic to your website and generating leads.
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2 Vital Questions Every Marketer Should Ask of Lead Gen Forms | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

2 Vital Questions Every Marketer Should Ask of Lead Gen Forms | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | All about Content Marketing | Scoop.it
We’ve all seen exhaustive Web forms that tax prospects’ patience far more than they should. Read this MarketingExperiments Blog post to learn more about two vital questions every marketer should ask of lead gen forms to help find an ideal balance of value exchange.
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How to Create an Online Sales Funnel with Webinars

How to Create an Online Sales Funnel with Webinars | All about Content Marketing | Scoop.it
Webinars are a popular – and successful – method of gaining business prospects. You can personally present a product related topic, generate interest in your brand and start to build rela…
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Why is Content Marketing Important for B2B Marketers? Part 3

Why is Content Marketing Important for B2B Marketers? Part 3 | All about Content Marketing | Scoop.it
In the previous installment of this series, I highlighted how B2B marketers use content marketing and some of the pros / cons associated with it. Content marketing is all about building a long-term r…
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Secrets of a Killer Blog Post: Content [Infographic]

Secrets of a Killer Blog Post: Content [Infographic] | All about Content Marketing | Scoop.it
Here’s an infographic for you about content being the secret of a killer blog post: Source: WhoIsHostingThis.com Choosing a topic Although it’s a good idea to write about what you know, otherwise…
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[Infographie] Inbound marketing : piliers, outils et histoire

[Infographie] Inbound marketing : piliers, outils et histoire | All about Content Marketing | Scoop.it
Aujourd’hui, nous vous proposons une infographie réalisée par Remarqbl expliquant très simplement en quoi consiste l’Inbound Marketing . Il est intéressant de constater que l’Inbound Marketing existait déjà avant l’invention du terme. En effet, déjà en 1999, Seth Godin comprit que le marketing traditionnel était en déclin lorsqu’il théorisa le concept de marketing de permission. […]

Via Chloé Duval
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Chloé Duval's curator insight, July 11, 2014 5:28 AM

L'inbound marketing en une infographie toute simple

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10 Ways to Convert More Customers Using Psychology

10 Ways to Convert More Customers Using Psychology | All about Content Marketing | Scoop.it
The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.
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6 Clever Triggered Emails to Inspire Your Marketing Automation

6 Clever Triggered Emails to Inspire Your Marketing Automation | All about Content Marketing | Scoop.it
Get some examples of different triggered emails to inspire your automated email marketing campaigns.
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12 Tips for Amazingly Effective Email Subject Lines

12 Tips for Amazingly Effective Email Subject Lines | All about Content Marketing | Scoop.it
Email campaigns can be a vital part of a successful marketing communication strategy. But if nobody ever opens your messages, they won’t do your business much good. Getting your customers and prosp…
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8 Original Content Ideas for Your Business Blog

8 Original Content Ideas for Your Business Blog | All about Content Marketing | Scoop.it
Content is slowly taking over the world. Blogging, hailed as one the easiest ways to produce original content for your site, is something marketers everywhere have been shouting about for a while now…
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Infographie : 8 techniques pour optimiser votre landing page

Infographie : 8 techniques pour optimiser votre landing page | All about Content Marketing | Scoop.it

En tant que responsable web marketing, traffic manager, chef de projet web, c’est à vous de générer du trafic vers le site de votre entreprise, en espérant qu’elles convertissent. Le problème, c’est que sans conception de landing page, la plupart de vos pages ne convertissent qu’entre 5% à 15% du trafic, parfois moins. Pas génial… mais il y a de l’espoir. En suivant ces techniques de conception de landing pages, vous pouvez augmenter votre taux de conversion de plus de 50%.


Via Julie Chodorge
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The Big List of 189 Words That Convert

The Big List of 189 Words That Convert | All about Content Marketing | Scoop.it
Over 150 phrases and words that convert, as chosen by research studies, advertising legends, and psychology
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Check These 5 Tactics to Make Your Content Go Viral - Marketing Technology Blog

Check These 5 Tactics to Make Your Content Go Viral - Marketing Technology Blog | All about Content Marketing | Scoop.it
Check These 5 Tactics to Make Your Content Go Viral by Douglas Karr on Marketing Technology Blog
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Measure These 5 Content Marketing Metrics For Long-term Success

Measure These 5 Content Marketing Metrics For Long-term Success | All about Content Marketing | Scoop.it
There’s a lot of talk about the importance of content marketing, what qualifies as content marketing and what strategies work best for whom—but so few think about measuring until after the projec…
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Building Better Content By Improving Upon Your Competitors

Building Better Content By Improving Upon Your Competitors | All about Content Marketing | Scoop.it
A content strategy doesn't go far if it's phoned in. Take all the help you can get, even if it's from a competitor.
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Creating Blockbuster Content: 7 Essential Tips for SEOs - SEO Copywriting

Creating Blockbuster Content: 7 Essential Tips for SEOs - SEO Copywriting | All about Content Marketing | Scoop.it
Danny Goodwin recaps an SMX Advanced session on seven essential tips for SEOs to create blockbuster content.
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Email Design: How to Improve Customer Engagement

Email Design: How to Improve Customer Engagement | All about Content Marketing | Scoop.it
Why is a good email design important? A well-designed newsletter is key to your email marketing success. A high-quality design can highlight your calls to action, prioritise your content and ensure y…
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Inbound Marketing Placer l'individu au coeur de sa stratégie

L’Inbound Marketing est une stratégie e-marketing simple, et d’une richesse remarquable pour réussir son engagement dans les réseaux sociaux et en tirer le meilleur profit pour développer son business !

Aujourd’hui, l’Inbound Marketing est la solution la plus efficace pour booster votre image ! Maintenant, le fait d’être présent sur le web ne suffit plus. Il faut être au centre de l’attention de vos leads.


Via Le Contenu.fr
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Content Marketing eBooks: The Ultimate List | Content Marketing Forum

Content Marketing eBooks: The Ultimate List | Content Marketing Forum | All about Content Marketing | Scoop.it
Questo elenco mette in mostra oltre 45 eBook, ognuno prendendo un'immersione profonda in diversi argomenti all'interno dello spazio di contenuti di marketing.

Via Thorsten Strauss, massimo facchinetti, Marco Favero, Stefano Principato
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Thorsten Strauss's curator insight, July 10, 2014 3:40 PM

best practice: ebooks for everything

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How to Use Forms for Lead Generation

How to Use Forms for Lead Generation | All about Content Marketing | Scoop.it
When used correctly, forms can be one of the most important tools in your lead generation strategy; for many organizations, forms are the #1 way to capture leads on websites. The main purpose of a fo…
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Content Marketing Checklist: 5 Steps To Successful Content

Content Marketing Checklist: 5 Steps To Successful Content | All about Content Marketing | Scoop.it
Do you have a content marketing plan for your business? Would you like to create blog posts people get value from and will share? Blogging for business is so much more than writing an article and throwing it up on your website. It encompasses a lot of planning, preparing, research, writing and editing until you get something that truly resonates with the audience you’re trying to reach. In an effort to organize this process for myself, I created a content marketing checklist that you might find useful when creating and promoting content for your business. I’ve distilled it down into five key steps: Planning & Research Writing Optimization Making It “Shareable” Promotion Even though there are several points for each step, there are still many more that weren’t covered in my attempt to be concise. If you feel something important is missing, let us know in the comments below. Make sure you scroll past the infographic for more detailed explanations of each step. Your 5 Step Content Marketing Checklist [INFOGRAPHIC] Feel free to share this infographic without modifications on your blog or anywhere you like with credit to Top Dog Social Media and a link back to this page. 1. [...]
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6 Free Ideas to Create Visual Content for Social Media

6 Free Ideas to Create Visual Content for Social Media | All about Content Marketing | Scoop.it
Images and videos are very valuable social currencies in 2014. People are naturally attracted to images and, in case you didn’t notice, your readers are people too. We like to share visuals m…
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25 Must Have Content Marketing Tools

25 Must Have Content Marketing Tools | All about Content Marketing | Scoop.it
I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on here. Rather than re-iterate w…
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Conseils SEO Référencement : choisir ses mots-clés pour le référencement de son site

Conseils SEO Référencement : choisir ses mots-clés pour le référencement de son site | All about Content Marketing | Scoop.it

Trouver les mots-clés pour son site, c'est l'étape de base dans le référencement d'un site. Cette sélection doit être parfaite et rigoureuse !


Via Frédéric DEBAILLEUL, Christophe Jaouen
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5 Content Marketing Lessons You Don’t Want to Learn the Hard Way

5 Content Marketing Lessons You Don’t Want to Learn the Hard Way | All about Content Marketing | Scoop.it
Content marketing isn’t rocket science, but that doesn’t mean it’s easy either. Like anything, it takes continuous trial and error and making a fair number of mistakes along the way before you …
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Commercial Intent: How to Find Your Most Valuable Keywords

Commercial Intent: How to Find Your Most Valuable Keywords | All about Content Marketing | Scoop.it
High commercial intent keywords are like invitations from prospective customers. They beg you to tempt them with your wares. They tell you, loud and clear, that they have money in their hands (or bur…
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